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Eis mon 1015 bradford johnson

by MediaPost on Dec 12, 2011

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Eis mon 1015 bradford johnson — Presentation Transcript

Using the Value of an Email Address toIncrease On-Site Sign-UpsBradford H. JohnsonDecember 5, 2011
On-SiteLife Event Profit / Cust (12 mo)Co-Reg
Profit / Cust (12 mo) Profit / Lead (12 mo) Life EventOn-Site Co-Reg
Historical Sign-Ups
5
Added to homepage left rail Removed from left rail Coordination with SEO Added to header; removed from footer Coordination with SEM, Display, Social