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Eis mon 0900 cam balzer



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  • the web has been social from the beginning, we just forgot for a while originally physicists sharing info amongst themselves forums threadless grew out of a forum. jake won contest. kept doing it. grew a community around it. started his own site with a community already there.
  • designers tell friends who get sucked into voting
  • this dynamo fosters amazing participation
  • challenge to our community: cool zip designs get your star trek geek on!
  • challenge to our community: cool zip designs get your star trek geek on!
  • your customer’s stories become your story. your brand is expressed thru their passion
  • they become your friends and co-conspirators
  • if you have products infused with pple's passion then marketing is just about letting the joy of its creation shine through
  • marketing rebroadcasts awesome stuff produced by our community / happening in our community
  • best twitter streams are curated POVs.
  • i don’t get tumblr but man stuff spreads. we have our digital natives working this and in a short time have gotten tremendous momentum instagram too
  • when you vote, we tell you when the tee comes to life you wear it and people ask you “where did you get that?”


  • 1. Communicating Socially Cam Balzer, CMO @webcite [email_address]
  • 2. When you involve a community in your products...
  • 3.  
  • 4.  
  • 5. you’ll get awesome products...
  • 6.  
  • 7. that people will have to talk about...
  • 8.  
  • 9.  
  • 10. and that take on a life of their own...
  • 11.  
  • 12.  
  • 13.  
  • 14. and get amplified thru (all the) social media...
  • 15.  
  • 16.  
  • 17.  
  • 18. and create new opportunities for your brand...
  • 19.  
  • 20.  
  • 21. ... to make great together.
  • 22.  
  • 23. A vibrant conversation creates amazing products...
  • 24. and wrapping those in killer experiences creates a ripple effect called marketing...
  • 25. and that ripple effect doesn’t respect channels!
  • 26. Thank you!