Echo smis presentation 081912

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Echo smis presentation 081912

  1. 1. What Your Website and Mobile Apps Can Learn From Facebook Kristin Hersant, VP of Marketing @kristinhersanthttp://aboutecho.com echo Real-time Web Platform
  2. 2. Traditional websites are facing critical challenges Users are flocking to real- Users now expect Resulting in decreasedtime/social web sites like FB and demand traffic, time on site, and Twitter. real-time/social engagement, relevance & experiences as they revenues on browse other websites. static sites.
  3. 3. Traditional websites are facing critical challenges
  4. 4. Social LoginNotifications Real-time site ticker Real-time Trending Real-time news feed
  5. 5. We help businesses to create real-time social experiencesthat build brand loyalty and drive user behavior.
  6. 6. Your Partner for the Real-time Web Echo Business ServicesStrategic Guidance Centralized Support Unified Contract & BillingBest practices, KPIs, Next Gen Ideas One point of contact. Integration support. One bulk price. One SLA guarantee App Ecosystem Social Login Comments Forums Site Ticker Trending Lifestreams 3 Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps Echo PlatformStreamServer DataServer KVSServer BackplaneServerReal-time Activities DB Real-time Data Bridging Key Value Store in the Cloud Real-time App Eventing
  7. 7. Your Partner for the Real-time Web Echo Business ServicesStrategic Guidance Centralized Support Unified Contract & BillingBest practices, KPIs, Next Gen Ideas One point of contact. Integration support. One bulk price. One SLA guarantee App Ecosystem Social Login Comments Forums Site Ticker Trending Lifestreams 3 Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps Echo PlatformStreamServer DataServer KVSServer BackplaneServerReal-time Activities DB Real-time Data Bridging Key Value Store in the Cloud Real-time App Eventing
  8. 8. Your Partner for the Real-time Web Echo Business ServicesStrategic Guidance Centralized Support Unified Contract & BillingBest practices, KPIs, Next Gen Ideas One point of contact. Integration support. One bulk price. One SLA guarantee App Ecosystem Social Login Comments Forums Site Ticker Trending Lifestreams 3 Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps Echo PlatformStreamServer DataServer KVSServer BackplaneServerReal-time Activities DB Real-time Data Bridging Key Value Store in the Cloud Real-time App Eventing
  9. 9. Users get notified Users can comment 3 when they get replies Comments appear as on object life stream part of the items. CommentEcho Apps home page moderation rules/ stream. functionality apply. Users can commentInteroperate at inline.the Data level. Comments contribute to Rewards for the real-time commenting. trending Super powers calculations while commentingThis is an example of a userleaving a comment (in themiddle) and how it flows into Userother Echo Enabled Apps. comments A user’s comments flow through appear in the site ticker their profile As forum threads mention content on the site, conversations become synced
  10. 10. Featured Customers
  11. 11. Live Customer Examples
  12. 12. Client Return on InvestmentYour partner in the transformation from the Static to the Real-time Web Doubled its user registrations in Increased number of comments one year after implementing Echo from 3M to 7+M in one year, doubled page views. Increased its use of Comments by More comments about The 142% after implementing Echo’s Walking Dead on amctv.com real-time platform than on Twitter after one year. Grew monthly unique visitors from Increased social engagement by zero to 300K in 60 days for a new 2X since launch; maintained TV show traffic levels since. Doubled page views within 24 hrs. 605% increase in social activity of launch; integrates social into for Breaking Bad season every live event and TV show premiere; 14% lift in ratings
  13. 13. Thank You Kristin Hersant VP of Marketingkristin@aboutecho.com @kristinhersanthttp://aboutecho.com

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