The Interactive Advertising Bureau debuts a new study regarding the best uses of the data being rendered by social media. How are we defining social data in the marketing economy? How is it already being used by marketers to enrich profiling and craft campaigns? What industry practices have emerged for managing and appending these unique data sets to the rest of the big data pile? And how do marketers position themselves to leverage social data and avoid its weaknesses?
Patrick Dolan, EVP and COO, IAB
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