The emergence of online, social and mobile commerce requires even the most classic of retailers to adopt transformative marketing approaches. In this session, attendees will learn how Sears is using video to recreate the shopping experience. Audience members will witness real-world examples of Sears.com’s innovative strategy and learn how incorporating both professional and crowd-sourced content can activate and engage the anytime, anywhere consumer while driving sales both online and in-store.
John Courtney, Lead Analyst, Content Strategy and Management Group, User Experience and Ecommerce, Sears Holding Corp.
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