Presentation: The Gathering Wave: Digital, Mobile and Targeted Marketing Trends Converge

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  • 1. The Gathering Wave: Digital, Targeted Marketing and Mobile Converge – Location-Based Services August 21, 2013 Squaw Creek The Mobile Insider Summit
  • 2. www.borrellassociates.com Source: © Borrell Associates, Inc. 2013 Media Shares from 1949
  • 3. www.borrellassociates.com Local Advertising Spending ($ billions) $1 $1 $3 $4 $6 $7 $8 $11 $12 $18 $41 2012 2015 Source: Borrell Associates, Inc. 2013
  • 4. www.borrellassociates.com Local Ad Spend Change (2012 – 2015, $b) -$2 $0 $2 $4 $6 $8 $10 $12 Source: Borrell Associates, Inc. 2013
  • 5. www.borrellassociates.com Digital Ad Formats ($ billions) ($5) $5 $15 $25 $35 $45 2012 2015 Targeted Display Paid Search Online Video ROS Display Email Online Audio Source: Borrell Associates, Inc. 2013
  • 6. www.borrellassociates.com Introduction of Pope Benedict XVI Photo: Luca Bruno, AP
  • 7. www.borrellassociates.com Introduction of Pope Francis Photo: Michael Sohn, AP
  • 8. www.borrellassociates.com * Includes smartphones, PDAs, mobile game players, e-readers, GPS devices, etc. Laptops Tablets, Netbooks Other Mobile Devices* 2012 2017 Ad-Capable Mobile Devices 0.3 5.8 113.8 35.9 18.6 245.1 Millions of Units
  • 9. www.borrellassociates.com 8 $5.77 $9.40 $15.77 $28.00 $41.76 $58.22 $83.61 $106.87 $135.85 $44.81 $56.35 $59.95 $65.89 $75.31 $81.17 $72.31 $59.13 $31.45 $50.58 $65.76 $75.72 $93.89 $117.08 $139.39 $155.92 $166.00 $167.30 2010 2011 2012 2013 (P) 2014 (F) 2015 (F) 2016 (F) 2017 (F) 2018 (F) Mobile Device Ad $ Static Device Ad $ Total Digital Ad$ Static vs. Mobile
  • 10. www.borrellassociates.com How familiar are you with Mobile marketing opportunities available to your business? © 2013 Borrell Associates Inc. 20% 38% 23% 14% 6% Very Somewhat Not very Not at all Don't know/Not Sure
  • 11. August 21, 2013 Lake Tahoe The Mobile Insider Summit The Place of Place: What Can Marketers Do With The Location Data Point? Moderator Colby Atwood, President, Borrell Associates Panelists Mahan Archer, SVP of Consumer Experience, Engauge Ian Beacraft, Senior Digital Strategist, Leo Burnett Jeremy Geiger, CEO, Retailigence Vaino Leskinen, Director of Mobilelab, Digital Arts Network (TBWA) Amanda Paluzi, CRM Analyst, Yum! Brands - Pizza Hut