Bms wed sponsored lunch tremor video

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Bms wed sponsored lunch tremor video

  1. 1. BRINGING THECERTAINTY OF SCIENCETO THE ART OFBRAND MARKETING
  2. 2. MELINDAMcLAUGHLINCHIEFMARKETINGOFFICER
  3. 3. HOLD IT RIGHTTHERE BUDDY.I’M TALKINGTO YOU.
  4. 4. MOVE THEM.INSPIRE THEM TOMOVE INSIDE YOURSTORY.
  5. 5. CREATIVITY:SOLVING A CHALLENGEIN A NOVEL WAY
  6. 6. FIRST THINGS FIRST:1. VIDEO RULES2. PEOPLE LOVE/WANT IT EVERYWHERE3. MORE TIME IS BETTER!
  7. 7. Time Spent (Hours Per Week) 9 8 5 12Source: Frank N. Magid Associates Inc., 2012, Tremor Video commissioned study
  8. 8. CREATIVITY.
  9. 9. CREATIVITY. UNLEASHED.
  10. 10. PAC SUN VIDEO
  11. 11. GEICO VIDEO
  12. 12. AUDI VIDEO
  13. 13. CAN WE TALK?LET’S GET THIS TWOWAY CONVERSATIONGOING!
  14. 14. CREATIVITY AIN’T WHAT IT USED TO BE
  15. 15. 38% OF AD AGENCIES FIND PLANNING PHASE TO BE DIFFICULT40% OF AD AGENCIES FIND CREATIVE PHASE TO BE DIFFICULT38% OF AD AGENCIES FIND EXECUTION PHASE TO BE DIFFICULTSource: DataXu and DIGIDAY, Digital Advertising State of the Industry Survey, Dec. 9, 2010; Casale Media, June 2011
  16. 16. CONSUMER EXPECTATIONSARE DIFFERENT.
  17. 17. COLLABORATION IS KEY.
  18. 18. WHAT’S MOST IMPORTANT?NOT SKIPPING YOUR ADSEEING YOUR ADSEEING ALL OF YOUR ADENGAGING WITH YOUR AD
  19. 19. THAT’S MY BOY SPR VIDEO
  20. 20. TIME SPENTWITH CREATIVEIS DIFFERENT
  21. 21. IMPACT OFENGAGEMENTON BRANDLIFT CAMPAIGN FLIGHT: January – April 2012WHEN VIEWERS SAMPLE SIZE:CHOOSE TO ENGAGE, 300,783THEY EXHIBIT 6 INDUSTRIES: Travel, Homecare, Beauty,SIGNIFICANTLY Technology, Beverages, EntertainmentGREATER INTENT. 10 CAMPAIGNS
  22. 22. KEEP YOUR ON THE PRIZE
  23. 23. MOVE THEM. (AND MEASURE THE MOVEMENT)
  24. 24. MEASURE IMPACT KNOW WHEN & WHERE KNOW WHY IT WORKED UNDERSTAND ENGAGEMENT
  25. 25. Quick One Question Survey YOUR VIDEO WILL RESUME AFTER VOTINGWHICH CAR WOULD YOU DESCRIBEAS “FITS MY LIFESTYLE”? FORD FUSION NISSAN LEAF VOLKSWAGON JETTA TOYOTA PRIUS
  26. 26. THANKS!Q&A

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