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    Bms thu sponsored breakfast adobe Bms thu sponsored breakfast adobe Presentation Transcript

    • Driving Your Brand & Retail Tablet Strategy Gerald Farro | Business Development-North America, Digital Publishing© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Total Combined Global Tablet Sales, 2010-2015 Proliferation 300M 250 200 150 100 50 0 2010 2011 2012 2015 Source: Gartner, "Forecast: Media Tablets by Open Operating System, Worldwide, 2008-2015" April 2011© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Digital Publishing Suite PAN WEB AUDIO IMAGE NESTED HTML HYPERLINKS SLIDESHOW PANORAMAZOOM CONTENT VIDEO SEQUENCE OVERLAY EXTENSIBILITY Workflow Woodwing K4 Article Types PDF HTML PNG JPG InDesign DPS Supported Devices iPad Android Tablets Kindle Fire iPhone© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • DPS Generates Revenue for Publishers – DPS Apps in Blue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
    • Constant Product & Engineering Expertise in the Developing Market Scott Forstall, Apple Jeff Bezos. Amazon 6 of 9 magazines are DPS apps 3 of 3 magazines are DPS apps© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
    • DPS Distribution Options-Deliver one offs or build brands Single Folio App Multi Folio App© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
    • Digital Publishing Suite Enterprise Value §  Merchandise products to drive purchase funnel conversion §  Targeted content based on audience for relevancy §  Audience insights §  Accelerate brand adoption and audience growth© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7 7
    • ENGAGEMENT© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • More Content Read in Digital Issues §  Users open a Digital Publishing Suite application an average of 9%   Time Spent with 5 times per month Digital Issue per Visit §  56% of readers on average 35%   spent over an hour consuming content in an application 29%   §  Time spent has increased 1-­‐5  minutes   over 70% in last 6 months 5-­‐10  minutes   10-­‐30  minutes   §  Consumers replacing 70% of 30-­‐60  minutes   printed content with digital 27%  © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
    • Interactivity Drives Engagement §  Web views and video most popular overlay types within applications representing 58% of interactive elements 9%   12%   39%   webview   10%   slideshow   video   hyperlink   360   Other   19%   11%  © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
    • Interactive advertising in publications §  Of interactive ads, the overwhelming majority are Web view (68%) §  Overlay type allows advertisers to include dynamic information from the Internet directly in content 4% 1% 7% webview 19% slideshow video hyperlink other 68%© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
    • Tablet Marketing Opportunities© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • New engagement opportunities-Ad Creative Forward-thinking marketers are reconsidering the interruptive approach to advertising and instead creating magnetic content designed to delight the viewer1 - eMarketer© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13 1,- eMarketer, "Mobile Advertising and Marketing: Moving to the Mainstream, October 2011," Oct 26 2011
    • Brand Engagement: MARCOLINA SLATE Portfolio & pitch material §  Marcolina Slate features recent client projects in a portfolio app §  Immersive, full-screen video introduces the studio’s design work §  Prospective clients can experience sample work directly in-app© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
    • Brand Engagement: RED BULL Lifestyle marketing §  Richer, deeper experience of the Red Bull brand §  Extends reach to international markets at reduced cost §  Incorporates exclusive content – videos and interactivity §  Notifications alert readers of new content© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
    • Private Publishing: BIOMET Medical Sales Collateral •  Portable sales tool •  Apps that include: •  white papers •  product information •  surgery videos •  patient education materials •  Control distribution of content •  Private distribution via corporate intranet •  Restricted distribution based on business unit© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
    • Marketing Communications•  Drive brand awareness•  Engage customers through an immersive DIGITAL experience•  Leverage single application to deliver physician and patient information (restricted distribution)© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
    • Corporate Communications•  Attract investment and drive shareholder growth•  Establish positive relationships with healthcare industry•  Drive more effective and productive organization activities •  Human Resources •  Research •  Legal© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
    • Brand Engagement: CREDIT SUISSE Custom publications §  Reinforces Credit Suisse innovative image §  Includes business and corporate responsibility reports §  Extends reach to international markets, younger audiences §  No new tools for agency designers to learn© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
    • Merchandising: SOTHEBY’S Catalogs §  Sotheby’s tablet edition is more portable than large, heavy printed catalogs §  Media-rich content brings items to life, increasing likelihood of purchase §  Analytics provide insight into how clients are using content© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
    • Merchandising: RCI ENDLESS VACATION Direct Sales §  RCI’s Endless Vacation showcases vacation destinations §  Directly drives travel bookings at RCI-affiliated properties §  Existing designers publish tablet edition saving time and money© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
    • Retail: ASOS-Online retailer designs and delivers for new mediumMarketing and T-commerce•  ASOS extends online presence with blown out creative app•  Customer contact is maintained via push notifications-”like new arrivals”•  Products are placed in a highly designed and interactive lifestyle setting environment for conversion•  Browse and shop directly from the fashion editorials via integration with web-based e-commerce© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
    • What are Consumers spending? Adobe Study Reveals Tablet Users Were Biggest Online Spenders in 2011 Key Report Findings Included: §  Tablet visitors spent 21 percent more per purchase in 2011 than all other online consumers §  Tablet visitors spent 54 percent more than smartphone visitors §  Tablet visitors were nearly three times more likely to buy products and services online than smartphone/desktop visitors© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
    • DPS Uses a Standardized Implementation Across Content App is pre-implemented with best practice analytics for digital publishing. As users interact, anonymous data is sent about their experience Best Practices Baked Right In© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
    • Adobe Digital Publishing Resources & Contact http://blogs.adobe.com/digitalpublishinggallery/ http://tv.adobe.com/show/digital-publishing/ http://blogs.adobe.com/digitalpublishing/ Follow Up Inquires: gfarro@adobe.com© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25