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Research Presentation: The Everywhere Shopper

by on Aug 27, 2013

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GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for ...

GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for marketers and retailers, with special emphasis on how mobile is revolutionizing shopper expectations and the impact for both brands and retailers. Bill will also share some global best practices and new technology that have the potential to help marketers meet the challenge.

PRESENTER
Bill Romania, SVP, Shopper & Retail Strategy , Gfk

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Research Presentation: The Everywhere Shopper Research Presentation: The Everywhere Shopper Presentation Transcript