Social Media is the Fastest Growing Source of Ad Impressions
In Sales Categories Dominated by Women, the Web Works
*BehaviorScan® tests conducted over one-year period and reflect CPG ad campaigns’ typical reach while the comScore studies were conducted over a three-month period and reflect a 40% household Internet reach against target.
#1 Know who you are engaging, are they moms? Coupon moms? Convenience moms? Tiger moms?
Ask– moms are often more responsive, so ask qualitative questions and listen to them talk about quality
Women are barraged, but can be more engaged
Measure your social messaging in advance, creative matters, they are predictors of virality
Recognize challenges of scale, need to balance small but vocal influentials vs. mass consumers in choosing metrics
Brand sales is mass
Brand fan pages are influential
The Future: Women are just getting started, but are already shaping the web in important ways The Internet: It’s Women’s Work When women connect , they engage . When they engage , they embrace . When they embrace , they drive .