Be the first to like this
As marketers adapt to the evolution of mobile into mobility, they will have to contend with the critical challenge of serving the right experience at the right time and the right place to their customers based on their context. Using real world examples from 1-800-Flowers.com and other leading brands, we will uncover how the core principles of hacking -- including quickly releasing and learning from smaller iterations, focusing on continuous testing and improvement of the core experience, and fostering an open and meritocratic team culture -- can help marketers transform the contextual mobility challenges into powerful opportunities for engaging customers.
Amit Shah, VP of Mobile and Social, 1-800Flowers
Clipping is a handy way to collect important slides you want to go back to later.