1545 omma social ian schafer
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1545 omma social ian schafer

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    1545 omma social ian schafer 1545 omma social ian schafer Presentation Transcript

    • I don’t work for Twitter. @ischafer
    • Most people follow 6 or morebrands.Number of brands US Twitter users followNumber of brands % of Twitter users Note: n=500. Source: Lab42 survey as cited in company blog Aug 2011, republished by eMarketer
    • Followers want brands to talk tothem. Reasons to follow a brand on Twitter % of respondents Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
    • When brands talk, it has an impact.A brand’s followers are more likely to act. Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
    • Intel @intel The #UltrabookHunt prizes have been found! Check back soon for winner announcements and when the next hunt begins intel.ly/lm4idM +Connections are the new impressions. Promoted by IntelAmplification is the new frequency.
    • Promoted Tweets are engaging.1-3% Twitter Average7-10% with a Promoted Trend.01-.05% Standard Display Ads
    • 40% 60% JUSTCREATE CONSUME TWITTER
    • 60% 40%PLATFORM PUBLISHER TWITTER
    • Tips for #winning Twitter.
    • Be interesting. Copywriter interesting.
    • Tweets Twitter @twitter 1m For driving transactions.Bonobos @Bonobos 1mSale unlocked! Our awesome fitting Oxfords are only $65 for thenext 24 hours. Get em while you can! bno.bs/oxfordsale#twixclusive Bring value.
    • Be exclusive.
    • (to engagement)
    • Don’t build silos.
    • track URLs
    • Choose #hashtags wisely.
    • Think mobile.
    • Do the right research.No excuses.
    • And it works great with TV.
    • Q&A @ischafer@deepfocus