1545 omma social ian schaferPresentation Transcript
I don’t work for Twitter. @ischafer
Most people follow 6 or morebrands.Number of brands US Twitter users followNumber of brands % of Twitter users Note: n=500. Source: Lab42 survey as cited in company blog Aug 2011, republished by eMarketer
Followers want brands to talk tothem. Reasons to follow a brand on Twitter % of respondents Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
When brands talk, it has an impact.A brand’s followers are more likely to act. Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
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Promoted Tweets are engaging.1-3% Twitter Average7-10% with a Promoted Trend.01-.05% Standard Display Ads
40% 60% JUSTCREATE CONSUME TWITTER
60% 40%PLATFORM PUBLISHER TWITTER
Tips for #winning Twitter.
Be interesting. Copywriter interesting.
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