1545 doohf harry dewhirst

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1545 doohf harry dewhirst

  1. 1. Spreading the Buzz<br />Company Credentials April 2011<br />
  2. 2. We are a company surrounded by innovation<br />2007<br />2008<br />2009<br />2010<br />2005<br />2006<br />2011<br />Acquired<br />Founded<br />Invested<br />Backed<br />Backed & Invested<br />Backed<br />
  3. 3. Redwood City • LA • New York • London •Tel Aviv • Singapore • Sydney<br />100+ staff worldwide and growing…<br />
  4. 4. The mobile advertising market is going one way<br />
  5. 5. We measure ourselves by the company we keep<br />Communication<br />Search & Games<br />M-Commerce<br />
  6. 6. Creative<br />Proximity posters for Wi-Fi campaigns<br />Creative<br />
  7. 7. Proximity mobileCreate engaging localised Wi-Fi hotspots<br />Media<br />Use a mobile call-to-action in outdoor media<br />Posters and video screens provided in high-dwell locations globally<br />Media is bought as a hybrid deal, part fixed-cost,part performance<br />
  8. 8. Nokia Proximity Marketing ad campaign<br />Campaign Objective <br />Increase distribution of Ovi client via Bluetooth download<br />Increase awareness of Ovi Store; more downloads and registrations<br />Results<br />Over 750k Ovi Downloads delivered over an 8 week campaign<br />Free outdoor media (Train stations, Buses, Bars, Cinemas, Malls)<br />Pay for completed downloads of Ovi client<br />
  9. 9. Proximity Marketing: Case Study Google US<br />Campaign Objectives <br />Increase distribution of Google application via Wi-Fi; application Downloads<br />Increase awareness of Google application; New features/functionalities<br />Increase Google Brand Awareness; Free Google Sponsored Wi-Fi<br />Sites<br />Boston, Indianapolis, Sacramento Airport<br />Boston Prudential Center Shopping Mall<br />Boston: 100 Bus Stop Sites<br />Campaign Results <br />10’s of thousands of Downloads over a 3 week period<br />High conversion rate<br />Example of media included in campaign<br />

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