1. Spreading the Buzz Company Credentials April 2011

2. We are a company surrounded by innovation 2007 2008 2009 2010 2005 2006 2011 Acquired Founded Invested Backed Backed & Invested Backed

3. Redwood City • LA • New York • London •Tel Aviv • Singapore • Sydney 100+ staff worldwide and growing…

4. The mobile advertising market is going one way

5. We measure ourselves by the company we keep Communication Search & Games M-Commerce

6. Creative Proximity posters for Wi-Fi campaigns Creative

7. Proximity mobileCreate engaging localised Wi-Fi hotspots Media Use a mobile call-to-action in outdoor media Posters and video screens provided in high-dwell locations globally Media is bought as a hybrid deal, part fixed-cost,part performance

8. Nokia Proximity Marketing ad campaign Campaign Objective Increase distribution of Ovi client via Bluetooth download Increase awareness of Ovi Store; more downloads and registrations Results Over 750k Ovi Downloads delivered over an 8 week campaign Free outdoor media (Train stations, Buses, Bars, Cinemas, Malls) Pay for completed downloads of Ovi client

9. Proximity Marketing: Case Study Google US Campaign Objectives Increase distribution of Google application via Wi-Fi; application Downloads Increase awareness of Google application; New features/functionalities Increase Google Brand Awareness; Free Google Sponsored Wi-Fi Sites Boston, Indianapolis, Sacramento Airport Boston Prudential Center Shopping Mall Boston: 100 Bus Stop Sites Campaign Results 10’s of thousands of Downloads over a 3 week period High conversion rate Example of media included in campaign