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1545 doohf harry dewhirst
1545 doohf harry dewhirst
1545 doohf harry dewhirst
1545 doohf harry dewhirst
1545 doohf harry dewhirst
1545 doohf harry dewhirst
1545 doohf harry dewhirst
1545 doohf harry dewhirst
1545 doohf harry dewhirst
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1545 doohf harry dewhirst

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  • 1. Spreading the Buzz<br />Company Credentials April 2011<br />
  • 2. We are a company surrounded by innovation<br />2007<br />2008<br />2009<br />2010<br />2005<br />2006<br />2011<br />Acquired<br />Founded<br />Invested<br />Backed<br />Backed & Invested<br />Backed<br />
  • 3. Redwood City • LA • New York • London •Tel Aviv • Singapore • Sydney<br />100+ staff worldwide and growing…<br />
  • 4. The mobile advertising market is going one way<br />
  • 5. We measure ourselves by the company we keep<br />Communication<br />Search & Games<br />M-Commerce<br />
  • 6. Creative<br />Proximity posters for Wi-Fi campaigns<br />Creative<br />
  • 7. Proximity mobileCreate engaging localised Wi-Fi hotspots<br />Media<br />Use a mobile call-to-action in outdoor media<br />Posters and video screens provided in high-dwell locations globally<br />Media is bought as a hybrid deal, part fixed-cost,part performance<br />
  • 8. Nokia Proximity Marketing ad campaign<br />Campaign Objective <br />Increase distribution of Ovi client via Bluetooth download<br />Increase awareness of Ovi Store; more downloads and registrations<br />Results<br />Over 750k Ovi Downloads delivered over an 8 week campaign<br />Free outdoor media (Train stations, Buses, Bars, Cinemas, Malls)<br />Pay for completed downloads of Ovi client<br />
  • 9. Proximity Marketing: Case Study Google US<br />Campaign Objectives <br />Increase distribution of Google application via Wi-Fi; application Downloads<br />Increase awareness of Google application; New features/functionalities<br />Increase Google Brand Awareness; Free Google Sponsored Wi-Fi<br />Sites<br />Boston, Indianapolis, Sacramento Airport<br />Boston Prudential Center Shopping Mall<br />Boston: 100 Bus Stop Sites<br />Campaign Results <br />10’s of thousands of Downloads over a 3 week period<br />High conversion rate<br />Example of media included in campaign<br />

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