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1545 doohf chris grayson 1545 doohf chris grayson Presentation Transcript

  • Chris Grayson chrisgrayson Augmentation Panel Digital Out Of Home Forum, April 14, 2011 Sentry Center Midtown East, New York CityChris Grayson’s Bloghttp://GigantiCo.tv Director of Digital at http://Humble.tv
  • Pre-to-Post Production and Special Effects Boutique Agency. Winner: Best Special Effects MTV Video Music Awards, 2010
  • Winner: Best Special EffectsMTV Video Music Awards, 2010 View slide
  • Augmented Reality[awg-ment-ed ree-al-i-tee]Special effects, inreal-time, over real-life. View slide
  • Where doesAugmented Reality intersect with DOOH?
  • Face Tracking is one of the hottest areas inAugmented Reality.
  • Impression Analytics
  • Impression Analytics
  • Impression Analytics
  • Face Tracking / Recognitionalso heating up in the Mobile AR space.
  • YANDEX
  • YANDEX
  • YANDEX
  • Facial Recognition ?
  • Facial Recognition ? &imgtype=face
  • Eric Schmidt. chief executive, said a series of publicdisputes over privacy issues had caused the managementteam to review its procedures and the launch of newtechnologies. According to Google executives, facialrecognition is one of the key topics of internal debate.Mr Schmidt said: "Facial recognition is a good example" ...However, he would not rule out any eventual roll-out,saying: "It is important that we continue to innovate."
  • Out of Mobile Location Home Venn Diagramof the Completely Obvious
  • Patent #20100010893January 14, 2010
  • Cell TowerMirror World Triangulation Triangulation from WiFi RFID
  • Cell TowerMirror World Triangulation Triangulation from WiFi RFID
  • Cell TowerMirror World Triangulation Triangulation from WiFi RFID
  • Mirror WorldUsing GPS your position is placed in the world, and consequently in the Mirror World.
  • Mirror World GPS says you’re here.Using GPS your position is placed in the world, and consequently in the Mirror World. But GPS is only accurate to 60 meters.* * at its best
  • Mirror WorldUsing GPS your position is placed in the world, and consequently in the Mirror World.
  • Using GPS your position is placed in the world, and consequently in the Mirror World.
  • Your position is only determined within the range of accuracy of your GPS. So your device could download 3D Data for say, a 250 meter radius.
  • Your position is only determined within the range of accuracy of your GPS. So your device could download 3D Data for say, a 250 meter radius.
  • So now you have a geometric model of where the GPS says that you’re supposed to be.
  • So now you have a geometric model of where the GPS says that you’re supposed to be.
  • So now you have a geometric model of where the GPS says that you’re supposed to be.
  • As seen in the PTAM video... The device can then generate, on-the-fly,an understanding of the three-dimensional geometry of its surroundings.
  • As seen in the PTAM video... The device can then generate, on-the-fly,an understanding of the three-dimensional geometry of its surroundings.
  • THIS FRAME AUTO ADVANCES, DO NOT ADVANCE THE FRAME!By registering the geometry from the Real World against the geometry in the Mirror World,the device can then align context-specific content to within a centimeter or better accuracy, instead of hundreds of meters of approximation.
  • THIS FRAME AUTO ADVANCES, DO NOT ADVANCE THE FRAME!By registering the geometry from the Real World against the geometry in the Mirror World,the device can then align context-specific content to within a centimeter or better accuracy, instead of hundreds of meters of approximation.
  • Chris Grayson You can find these slides at: chrisgraysonChris Grayson’s Bloghttp://GigantiCo.tv Director of Digital at http://Humble.tv BY-NC-SA ( Attribution - Noncommercial - Share Alike 3.0 )