Chris Grayson       chrisgrayson                       Augmentation Panel                       Digital Out Of Home Forum,...
Pre-to-Post Production and Special Effects Boutique         Agency. Winner: Best Special Effects MTV Video Music Awards, 2...
Winner: Best Special EffectsMTV Video Music Awards, 2010
Augmented Reality[awg-ment-ed ree-al-i-tee]Special effects, inreal-time, over real-life.
Where doesAugmented Reality  intersect with     DOOH?
Face Tracking   is one of the hottest areas inAugmented Reality.
Impression Analytics
Impression Analytics
Impression Analytics
Face Tracking /     Recognitionalso heating up in the  Mobile AR space.
YANDEX
YANDEX
YANDEX
Facial Recognition ?
Facial Recognition ?   &imgtype=face
Eric Schmidt. chief executive, said a series of publicdisputes over privacy issues had caused the managementteam to review...
Out of  Mobile   Location   Home       Venn Diagramof the Completely Obvious
Patent #20100010893January 14, 2010
Cell TowerMirror World               Triangulation               Triangulation                  from WiFi                 ...
Cell TowerMirror World               Triangulation               Triangulation                  from WiFi                 ...
Cell TowerMirror World               Triangulation               Triangulation                  from WiFi                 ...
Mirror WorldUsing GPS your position is placed in the world,   and consequently in the Mirror World.
Mirror World              GPS says you’re here.Using GPS your position is placed in the world,   and consequently in the M...
Mirror WorldUsing GPS your position is placed in the world,   and consequently in the Mirror World.
Using GPS your position is placed in the world,   and consequently in the Mirror World.
Your position is only determined within  the range of accuracy of your GPS.    So your device could download 3D Data for s...
Your position is only determined within  the range of accuracy of your GPS.    So your device could download 3D Data for s...
So now you have a geometric model of where   the GPS says that you’re supposed to be.
So now you have a geometric model of where   the GPS says that you’re supposed to be.
So now you have a geometric model of where   the GPS says that you’re supposed to be.
As seen in the PTAM video...      The device can then generate,               on-the-fly,an understanding of the three-dime...
As seen in the PTAM video...      The device can then generate,               on-the-fly,an understanding of the three-dime...
THIS FRAME                   AUTO ADVANCES,                   DO NOT ADVANCE                     THE FRAME!By registering ...
THIS FRAME                   AUTO ADVANCES,                   DO NOT ADVANCE                     THE FRAME!By registering ...
Chris Grayson           You can find these slides at:                        chrisgraysonChris Grayson’s Bloghttp://Gigant...
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
1545 doohf chris grayson
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  • 1545 doohf chris grayson

    1. 1. Chris Grayson chrisgrayson Augmentation Panel Digital Out Of Home Forum, April 14, 2011 Sentry Center Midtown East, New York CityChris Grayson’s Bloghttp://GigantiCo.tv Director of Digital at http://Humble.tv
    2. 2. Pre-to-Post Production and Special Effects Boutique Agency. Winner: Best Special Effects MTV Video Music Awards, 2010
    3. 3. Winner: Best Special EffectsMTV Video Music Awards, 2010
    4. 4. Augmented Reality[awg-ment-ed ree-al-i-tee]Special effects, inreal-time, over real-life.
    5. 5. Where doesAugmented Reality intersect with DOOH?
    6. 6. Face Tracking is one of the hottest areas inAugmented Reality.
    7. 7. Impression Analytics
    8. 8. Impression Analytics
    9. 9. Impression Analytics
    10. 10. Face Tracking / Recognitionalso heating up in the Mobile AR space.
    11. 11. YANDEX
    12. 12. YANDEX
    13. 13. YANDEX
    14. 14. Facial Recognition ?
    15. 15. Facial Recognition ? &imgtype=face
    16. 16. Eric Schmidt. chief executive, said a series of publicdisputes over privacy issues had caused the managementteam to review its procedures and the launch of newtechnologies. According to Google executives, facialrecognition is one of the key topics of internal debate.Mr Schmidt said: "Facial recognition is a good example" ...However, he would not rule out any eventual roll-out,saying: "It is important that we continue to innovate."
    17. 17. Out of Mobile Location Home Venn Diagramof the Completely Obvious
    18. 18. Patent #20100010893January 14, 2010
    19. 19. Cell TowerMirror World Triangulation Triangulation from WiFi RFID
    20. 20. Cell TowerMirror World Triangulation Triangulation from WiFi RFID
    21. 21. Cell TowerMirror World Triangulation Triangulation from WiFi RFID
    22. 22. Mirror WorldUsing GPS your position is placed in the world, and consequently in the Mirror World.
    23. 23. Mirror World GPS says you’re here.Using GPS your position is placed in the world, and consequently in the Mirror World. But GPS is only accurate to 60 meters.* * at its best
    24. 24. Mirror WorldUsing GPS your position is placed in the world, and consequently in the Mirror World.
    25. 25. Using GPS your position is placed in the world, and consequently in the Mirror World.
    26. 26. Your position is only determined within the range of accuracy of your GPS. So your device could download 3D Data for say, a 250 meter radius.
    27. 27. Your position is only determined within the range of accuracy of your GPS. So your device could download 3D Data for say, a 250 meter radius.
    28. 28. So now you have a geometric model of where the GPS says that you’re supposed to be.
    29. 29. So now you have a geometric model of where the GPS says that you’re supposed to be.
    30. 30. So now you have a geometric model of where the GPS says that you’re supposed to be.
    31. 31. As seen in the PTAM video... The device can then generate, on-the-fly,an understanding of the three-dimensional geometry of its surroundings.
    32. 32. As seen in the PTAM video... The device can then generate, on-the-fly,an understanding of the three-dimensional geometry of its surroundings.
    33. 33. THIS FRAME AUTO ADVANCES, DO NOT ADVANCE THE FRAME!By registering the geometry from the Real World against the geometry in the Mirror World,the device can then align context-specific content to within a centimeter or better accuracy, instead of hundreds of meters of approximation.
    34. 34. THIS FRAME AUTO ADVANCES, DO NOT ADVANCE THE FRAME!By registering the geometry from the Real World against the geometry in the Mirror World,the device can then align context-specific content to within a centimeter or better accuracy, instead of hundreds of meters of approximation.
    35. 35. Chris Grayson You can find these slides at: chrisgraysonChris Grayson’s Bloghttp://GigantiCo.tv Director of Digital at http://Humble.tv BY-NC-SA ( Attribution - Noncommercial - Share Alike 3.0 )

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