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  • 1. TRADITIONAL TV BUYING 1  
  • 2. TRADITIONAL TV BUYINGNATIONAL  INVENTORY   Broadcast  Networks   Cable  Networks   Satcasters   Telcos   Syndica7on   Digital  Terrestrial   Unwired  Networks   2  
  • 3. TRADITIONAL TV BUYING NATIONAL  RESEARCH  NATIONAL  INVENTORY   NTI/Nielsen  NPower   Broadcast  Networks   Nielsen  Marketbreaks   Nielsen  Galaxy   Cable  Networks   TViewsAudience  Watch   Satcasters   Marketmate  TV   Telcos   Monitor  Plus   MRI   Syndica7on   Experian  Simmons   Digital  Terrestrial   Acxiom   Unwired  Networks   Mendelsohn  Affluent   Scarborough   3  
  • 4. NATIONAL  RESEARCH   TRADITIONAL TV BUYING NATIONAL  INVENTORY   Nielsen  NPower   Nielsen  Marketbreaks   Broadcast  Networks   Nielsen  Galaxy   Cable  Networks   TViewsAudience  ~`~`~`~   Marketmate  TVC~`~`~`~   Satcasters   Monitor  Plus~`~`~`~`~   Telcos   MRI~`~`~`~~`~`~`~`~`~`~   Syndica7`~~~`~`~`   Experian  S~`~`~`~`~`~   Acxiom~`~`~`~`~`~`~   Digital  Te~`~`~`~`~`   Mendels~`~`~`~`~`~`~  LOCAL/MULTIMARKET  ~`~`~`~`~`   Unwired   Scarbor~`~`~`~`~`~`~   INVENTORY   Cable  Operators   Broadcast  Sta7ons   Telcos   Digital  Terrestrial   4  
  • 5. NATIONAL  RESEARCH   TRADITIONAL TV BUYING NATIONAL  INVENTORY   Nielsen  NPower   Nielsen  Marketbreaks   Broadcast  Networks   Nielsen  Galaxy   Cable  Networks   TViewsAudience  ~`~`~`~   Marketmate  TVC~`~`~`~   Satcasters   Monitor  Plus~`~`~`~`~   Telcos   MRI~`~`~`~~`~`~`~`~`~`~   Syndica7`~~~`~`~`   Experian  S~`~`~`~`~`~   Acxiom~`~`~`~`~`~`~   Digital  Te~`~`~`~`~`   Mendels~`~`~`~`~`~`~  LOCAL/MULTIMARKET  ~`~`~`~`~`   Unwired   SET  TOP  BOX  Scarbor~`~`~`~`~`~`~   DATA   INVENTORY   Rentrak   Cable  Operators   Kantar   Broadcast  Sta7ons   TiVo   Telcos   TRA   Digital  Terrestrial   Nielsen   5  
  • 6. NATIONAL  RESEARCH   TRADITIONAL TV BUYING NATIONAL  INVENTORY   Nielsen  NPower   Nielsen  Marketbreaks   Broadcast  Networks   Nielsen  Galaxy   Cable  Networks   TViewsAudience  ~`~`~`~   Marketmate  TVC~`~`~`~   Satcasters   Monitor  Plus~`~`~`~`~   Telcos   MRI~`~`~`~~`~`~`~`~`~`~   Syndica7`~~~`~`~`   Experian  S~`~`~`~`~`~  ~`~`~`~`~`~`~`~`~`~`~`~`   Acxiom~`~`~`~`~`~`~   Digital  Te~`~`~`~`~`   ADVANCED  T~`~`~`~`~`~`~`~`~`~`~`~`   V   Mendels~`~`~`~`~`~`~  ~`~`~`~`~`~`~`~`~`~`~`~`   `~`~`~`~`   Unwired  ~ ~`~`~`~`~`~`~`~`~`~`~`~`   Scarbor~`~`~`~`~`~`~  ~`~`~`~`~`~`~`~`~`~`~`~`   (TECHNOLOGY)   ~`~`~`~`~`~`~`~`~`~`~`~`  ~`~`~`~`~`~`~`~`~`~`~`~`   Addressability  ~`~`~`~`~`~`~`~`~`~`~`~`  ~`~`~`~`~`~`~`~`~`~`~`~`   RFI   ~`~`~`~`~`~`~`~`~`~`~`~`  ~`~`~`~`~`~`~`~`~`~`~`~`   Real  Time  Auc7on   ~`~`~`~`~`~`~`~`~`~`~`~`  ~`~`~`~`~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`~`~`~`~`  ~`~`~`~`~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`~`~`~`~`  ~`~`~`~`~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`~`~`~`~`   6  
  • 7. ARCANE  SCIENCE   (  GENRE  AFFINITY  TAUDIENCE  FLOW  )   HISTORICAL  SET   OP  BOX  VIEWING   TRADITIONAL TV BUYING ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~` ~`~`~`~`~`~`~`~`  ~`~`~`~`~`~`~`~`   ~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`  ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`   ~`~`~`~`~`~`~`~`  ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`  ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`  ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`  ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   7  
  • 8. CONTEXTUAL  AUDIENCE  TV  NETWORKS   ARCANE  SCIENCE   TRADITIONAL TV BUYING ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~` ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   ~`~`~`~`~`~`~`~`   8  
  • 9. GOOGLE TV ADS MICROSOFT ADVERTISING SIMULMEDIA TV NETWORK CONTEXTUAL  AUDIENCE  TV  NETWORKS   ARCANE  SCIENCE   ~`~`~`~`~`~`   ~`~`~`~`~`~`   TRADITIONAL TV BUYING ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~ ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   9  
  • 10. GOOGLE TV ADS MICROSOFT ADVERTISING SIMULMEDIA TV NETWORK CONTEXTUAL  AUDIENCE  TV  NETWORKS   ARCANE  SCIENCE   ~`~`~`~`~`~`   ~`~`~`~`~`~`   TRADITIONAL TV BUYING ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~ ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   ~`~`~`~`~`~`   10