1405 doohf eric mauriello

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1405 doohf eric mauriello

  1. 1. Possible Worldwide TouchIdeas for leveraging touch screen technologiesin physical locations
  2. 2. 2Why Touch?
  3. 3. 3 Our mission is to help brands movefrom the age of communication to the age of participation.
  4. 4. 4participate = to take part, be or become actively involved, or share.
  5. 5. 5Why get people to participate?
  6. 6. 6“Tell me and Ill forget;show me and I may remember;involve me and Ill understand.”Ancient Chinese Proverb
  7. 7. Macy’s Beauty Spot
  8. 8. guidance
  9. 9. inspiration
  10. 10. young
  11. 11. 17How is it working?
  12. 12. 18Interaction Interaction
  13. 13. Approximately 40 people per day ineach store are using the application.
  14. 14. 20Time
  15. 15. Average time spent is 04:24
  16. 16. 22Attraction
  17. 17. 50 people per day per store arecompelled to the touch but not use.
  18. 18. Questions?
  19. 19. ank YouEric MaurielloPOSSIBLE WORLDWIDEeric.mauriello@possibleworldwide.com212.710.2416

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