Advertiser Segmentation Systems and their databases
Today, Local TV has a Stable, Projectable, Predictable and Actionabledatabase currency that can help expand the TV advertising pie in all 210 local markets. . . 3
Reliability of Set-Top-Box Data Comparing daily ratings to quarterly averages demonstrates the “bounce” in the data from day-to-day Rentrak had more stable numbers in 61 out of 66 days in 4th Quarter ‘09
Using Rentrak to Target Your Consumer Segment Who do advertisers really want to reach with their messages?
Simmons & RentrakSegmentation Examples – Pharma for Rochester, NY 7 7
Epsilon & RentrakOur Approach to HH DemographicsA Sample of Segments from the Occupation and Interests Categories Breaks are also available based on standard demography including: Age Gender Ethnicity Income Activities including sports, financial services, automotive and more can also be earmarked. 8 8
Selling Local TV With Rentrak’s Epsilon Data Epsilon data, available for all local markets in Rentrak’s Station View Essentials system, provides demo ratings and lifestyle ratings and indexes across an array of characteristics This allows stations to provide optimized targeting for their client’s buys Epsilon Demographic Summary Local Station Rating
Thank you! Cathy Hetzel, President Rentrak Corporation Rentrak.com