Your SlideShare is downloading. ×
1215 revision cathy hetzel
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

1215 revision cathy hetzel

208
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
208
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. “It Takes Many Small Screens to See the Big Picture.”
    A presentation for . . .
    April 2011
  • 2. Rentrak Overview – Digital Media MeasurementMeasuring media consumption across all channels
    2
    2
  • 3. Message for today
    • We are in a world where we use a “basket of currencies”. . .Rentrak is “the database currency”
    • 4. Starting with a database of 80 million homes for Video-on-Demand, to a subset of 17 million TV’s from Satellite, Telco and Cable, projected to the local market; we can merge. . .
    • 5. Product Usage Research…over 8,000 Brands
    • 6. Advertiser Segmentation Systems and their databases
    Today, Local TV has a Stable, Projectable, Predictable and Actionabledatabase currency that can help expand the TV advertising pie in all 210 local markets. . .
    3
  • 7. Reliability of Set-Top-Box Data
    Comparing daily ratings to quarterly averages demonstrates the “bounce” in the data from day-to-day
    Rentrak had more stable numbers in 61 out of 66 days in 4th Quarter ‘09
  • 8. Using Rentrak to Target Your Consumer Segment
    Who do advertisers really want to reach with their messages?
  • 9. RENTRAKBrand Ratings
    • With MORE coming later this year!
    6
  • 10. Simmons & RentrakSegmentation Examples – Pharma for Rochester, NY
    7
    7
  • 11. Epsilon & RentrakOur Approach to HH DemographicsA Sample of Segments from the Occupation and Interests Categories
    Breaks are also available based on standard demography including:
    Age
    Gender
    Ethnicity
    Income
    Activities including sports, financial services, automotive and more can also be earmarked.
    8
    8
  • 12. Selling Local TV With Rentrak’s Epsilon Data
    Epsilon data, available for all local markets in Rentrak’s
    Station View Essentials system, provides demo ratings and lifestyle ratings and indexes across an array of characteristics
    This allows stations to provide optimized targeting for their client’s buys
    Epsilon Demographic Summary
    Local Station
    Rating
  • 13. Thank you!
    Cathy Hetzel, President Rentrak Corporation
    Rentrak.com

×