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1145 omma mobile rich lesperance
 

1145 omma mobile rich lesperance

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  • Walgreen Company 10/26/11
  • Walgreen Company 10/26/11
  • Walgreen Company 10/26/11

1145 omma mobile rich lesperance 1145 omma mobile rich lesperance Presentation Transcript

  • Mobile Marketing Is Not (Just) Marketing Mobile Rich Lesperance Director of Digital Marketing & Emerging Media
    • OMMA Mobile
    • October 25 th 2011
  • 2 Sides of Mobile Marketing Marketing new things Rethinking everything else
  • Ways we are using new mobile channels Refill by Text &
  • Refill by Scan 360 campaign
  • Copyright 2011 Walgreen Co. Impact >25% of Walgreens online prescriptions come from mobile Source: Walgreens internal data
  • Copyright 2011 Walgreen Co. Impact >2MM Rx Text Alert signups Source: Walgreens internal data
  • Copyright 2011 Walgreen Co. Impact 2 Webbys Source: Walgreens internal data
  • That’s great for prescriptions, Rich. What about shopping? … .OMMA BREAKING NEWS ALERT….
  • 1 2 3 Download Shop Save Exclusive Coupons in the Walgreens App … .OMMA BREAKING NEWS ALERT….
  • Test it out at 135 Powell St. – 2 blocks away! 1 2 Text COUPON to 74713 and get an instant reply Click the link to pull up the exclusive mobile coupon
  • 2 Sides of Mobile Marketing Marketing new things Rethinking everything else
  • Rethink Email
    • From CPM to PPC, behavioral & device targeting, and the return of simple banner ads that can be rapidly AB tested
    Rethink Display
  • Rethink Search Keyword: “vitamins” Mobile
  • Rethink Customer Behavior
  • 1. Marketing Mobile 2. Mobile Marketing Sign up for Rx Text Alerts or deals via SMS Download our Mobile App Scan in-store QR codes for bonus content Check in and follow Walgreens Walgreens video uploads: Health, Beauty & more Store feed Performance Display Ads on AdMob, iAd, etc Optimizing Emails Mobile SEM / SEO Future: Digital Wallet Balancing all areas of mobile
  • Thank You