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1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
1145 omma mobile rich lesperance
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1145 omma mobile rich lesperance

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  • Walgreen Company 10/26/11
  • Walgreen Company 10/26/11
  • Walgreen Company 10/26/11
  • Transcript

    1. Mobile Marketing Is Not (Just) Marketing Mobile Rich Lesperance Director of Digital Marketing & Emerging Media <ul><li>OMMA Mobile </li></ul><ul><li>October 25 th 2011 </li></ul>
    2. 2 Sides of Mobile Marketing Marketing new things Rethinking everything else
    3. Ways we are using new mobile channels Refill by Text &
    4. Refill by Scan 360 campaign
    5. Copyright 2011 Walgreen Co. Impact >25% of Walgreens online prescriptions come from mobile Source: Walgreens internal data
    6. Copyright 2011 Walgreen Co. Impact >2MM Rx Text Alert signups Source: Walgreens internal data
    7. Copyright 2011 Walgreen Co. Impact 2 Webbys Source: Walgreens internal data
    8. That’s great for prescriptions, Rich. What about shopping? … .OMMA BREAKING NEWS ALERT….
    9. 1 2 3 Download Shop Save Exclusive Coupons in the Walgreens App … .OMMA BREAKING NEWS ALERT….
    10. Test it out at 135 Powell St. – 2 blocks away! 1 2 Text COUPON to 74713 and get an instant reply Click the link to pull up the exclusive mobile coupon
    11. 2 Sides of Mobile Marketing Marketing new things Rethinking everything else
    12. Rethink Email
    13. <ul><li>From CPM to PPC, behavioral & device targeting, and the return of simple banner ads that can be rapidly AB tested </li></ul>Rethink Display
    14. Rethink Search Keyword: “vitamins” Mobile
    15. Rethink Customer Behavior
    16. 1. Marketing Mobile 2. Mobile Marketing Sign up for Rx Text Alerts or deals via SMS Download our Mobile App Scan in-store QR codes for bonus content Check in and follow Walgreens Walgreens video uploads: Health, Beauty & more Store feed Performance Display Ads on AdMob, iAd, etc Optimizing Emails Mobile SEM / SEO Future: Digital Wallet Balancing all areas of mobile
    17. Thank You

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