That’s great for prescriptions, Rich. What about shopping? … .OMMA BREAKING NEWS ALERT….
1 2 3 Download Shop Save Exclusive Coupons in the Walgreens App … .OMMA BREAKING NEWS ALERT….
Test it out at 135 Powell St. – 2 blocks away! 1 2 Text COUPON to 74713 and get an instant reply Click the link to pull up the exclusive mobile coupon
2 Sides of Mobile Marketing Marketing new things Rethinking everything else
<ul><li>From CPM to PPC, behavioral & device targeting, and the return of simple banner ads that can be rapidly AB tested </li></ul>Rethink Display
Rethink Search Keyword: “vitamins” Mobile
Rethink Customer Behavior
1. Marketing Mobile 2. Mobile Marketing Sign up for Rx Text Alerts or deals via SMS Download our Mobile App Scan in-store QR codes for bonus content Check in and follow Walgreens Walgreens video uploads: Health, Beauty & more Store feed Performance Display Ads on AdMob, iAd, etc Optimizing Emails Mobile SEM / SEO Future: Digital Wallet Balancing all areas of mobile