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0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
0930 omma rtb nick pahade
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0930 omma rtb nick pahade

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Transcript

  • 1. “If you wish to persuade me,you must think my thoughts,feel my feelings, andspeak my words.” - Cicero
  • 2. PROMISEPROMISE
  • 3. REALITY
  • 4. The Agency Goal:Deliver customersto our advertiserseffectively and efficiently
  • 5. The Publisher Goal:Deliver audiencesto agencieseffectively and efficiently
  • 6. Creative Media Segmentation Audience Positioning Channel MixMARKETER AGENCY PUBLISHER Messaging Reach Brand Frequency Advertising Promotion Offer CONSUMER
  • 7. CREATORS PACKAGERS + + PRODUCERS DISTRIBUTORSMARKETER CONSUMER PUBLISHER AGENCY TECHNOLOGY PLATFORMS
  • 8. NEW MARKETINGNOT NEW MEDIA
  • 9. THE AUDIENCE RULES
  • 10. MARKETERSNavigating the new media landscapeCapturing attention in an on-demand worldBalance short-term sales focus with long-term brand ambition
  • 11. Channel TypesDigitalTelevisionPrintSearch Transaction Types Direct Aggregated Automated & Optimized (RTB)
  • 12. Demographic Geographic Lifestyle Behavioral Contextual 3rd Party Client Data
  • 13. The work desktop has revolutionized…
  • 14. Thankyou.

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