0915 omma data jt batson

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0915 omma data jt batson

  1. 1. Flipping the Data Power DynamicHow a Data-driven Future Brings Power to the AgenciesJT Batson, Chief Strategy Officer, Mediaocean
  2. 2. “By 2017, the CMO will spendmore on IT than the CIO”
  3. 3. It’s not big data if it’s just digital.Share of Global Ad Spend, 2011Source: ZenithOptimedia
  4. 4. It’s not big data if it’s just AmericanShare of Global Ad Spend, 2011Source: ZenithOptimedia

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