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0900 revision anne mac donald

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  • Chart showing ad spending on broadcast and cable networks to hit $60.5 billion in 2011, representing 39.1 percent of all ad spending in the US. Compare it to 2010 when spending was $59 billion, representing 38.6 percent of the total. Source is eMarketer.
  • This slide needs to be created. It should be a fake graph showing an increase in productivity shooting up to a ridiculously high percentage from an equally ludicrous low number is an absurdly short amount of time. The idea is to show false promises made by some vendors.
  • Need a visual of a Luddite smashing a machine or something similar to express idea of Luddites opposed to modern machinery. There are examples of this if you Google “Luddite” on Google Images.
  • (Reprise slide No. 5 with the words LISTEN TO ME on top)(David: Need to get infor chart showing TV viewing habits. John)Admittedly, Internet advertising spending is growing at a larger annual clip than TV advertising, but TV is definitely still holdings its own in a marketplace that seems to get more fractured by the minute. CAN THE CHART SHOW THE # OF PEOPLE OR HOURS OF VIEWING TO EXHIBIT THE STRENGTH OF THIS MEDIUM AS YOU REFERENCE? HOPEFULY IT CAN BE A BUILD AND NOT GET TOO BUSY.
  • This slide is a visual of a movie poster of the film Elmer Gantry starring Burt Lancaster and Lancaster should be in the photo. This can be found via Googling “Elmer Gantry.”
  • (David: This also will be a text slide but I don’t have the information yet—John) CHALLENGES TO ADDRESSABLE Need to lay out the challenges that Mike Bologna expressed in the meeting and may be able to provide.-lots of coordination-relatively small audience numbers for any advertiser-high cost to advertiser of covering each partner companies’ costs-etc.
  • (David: This also will be a text slide but I don’t have the information yet—John) CHALLENGES TO ADDRESSABLE Need to lay out the challenges that Mike Bologna expressed in the meeting and may be able to provide.-lots of coordination-relatively small audience numbers for any advertiser-high cost to advertiser of covering each partner companies’ costs-etc.
  • (David: This also will be a text slide but I don’t have the information yet—John) CHALLENGES TO ADDRESSABLE Need to lay out the challenges that Mike Bologna expressed in the meeting and may be able to provide.-lots of coordination-relatively small audience numbers for any advertiser-high cost to advertiser of covering each partner companies’ costs-etc.
  • (David: This also will be a text slide but I don’t have the information yet—John) CHALLENGES TO ADDRESSABLE Need to lay out the challenges that Mike Bologna expressed in the meeting and may be able to provide.-lots of coordination-relatively small audience numbers for any advertiser-high cost to advertiser of covering each partner companies’ costs-etc.
  • This should be a “build slide” with text only expressing the following words in caps as part of a build progression:

Transcript

  • 1. Television and Technology: Friends, Foes, or Just Fragmented?
    A brief look at the changes and challenges facing the television and marketing industries in an age when technology is both lending a hand and getting in the way of progress
    By Anne MacDonald
    Executive Vice President
    Chief Marketing Officer
    Travelers April 12, 2011
  • 2. Ad Spending: 2010-2011
    April 12, 2011
    Proprietary and Confidential – Internal Use Only
    2
    ($ in Billions)
    GROUPM
    BROADCAST & CABLE
    DIGITAL
    $68
    $60.9
    $59
    $34.8
    $30.9
    43%
    39.1%
    38.6%
    21.6%
    19.9%
    2011 (E)
    2010
    2011 (E)
    2010
    2011 (E)
    Sources: eMarketer, GroupM Spending Forecast
  • 3. Time Spent per Day by Medium*: Adults 18+
    3
    Total hh:mm 10:08
    *Daily time based on total A18+ population, not just users of a medium; **Average time spent per Usage Day for A18+ Internet population is 1:28
    Source: Nielsen NAD-D 2008; Arbitron RADAR 101 All Persons (June 2009); Time spent 12 month average from comScore projected to U.S. population; Entertainment Software Association; TVB.org
    April 12, 2011
    Proprietary and Confidential – Internal Use Only
  • 4. April 12, 2011
    Proprietary and Confidential – Internal Use Only
    4
    +400%
    Productivity
    Time
  • 5. April 12, 2011
    Proprietary and Confidential – Internal Use Only
    5
  • 6. LISTEN TO ME!
    April 12, 2011
    Proprietary and Confidential – Internal Use Only
    6
  • 7. April 12, 2011
    Proprietary and Confidential – Internal Use Only
    7
  • 8. Changes in human behavior are always slower than advancements in technology
    April 12, 2011
    Proprietary and Confidential – Internal Use Only
    8
  • 9. Addressable television could provide some answers…
    April 12, 2011
    Proprietary and Confidential – Internal Use Only
    9
  • 10. …but there are challenges
    April 12, 2011
    Proprietary and Confidential – Internal Use Only
    10
  • 11. Challenges to Addressable
    Many players in the mix
    Agencies
    Networks
    MSOs
    Satellite distributors
    Content providers
    Measurement companies
    April 12, 2011
    Proprietary and Confidential – Internal Use Only
    11
  • 12. April 12, 2011
    Proprietary and Confidential – Internal Use Only
    12
  • 13. April 12, 2011
    Proprietary and Confidential – Internal Use Only
    13
  • 14. CANDOR
    CONSOLIDATION
    COST MANAGEMENT
    COMMON DATA DEVELOPMENT
    COLLABORATION
    April 12, 2011
    Proprietary and Confidential – Internal Use Only
    14
  • 15. Television and Technology: Friends, Foes, or Just Fragmented?
    Thank You