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0900 omma beh steve minchini

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  • Dot shade needs to matched
  • Ad Network Aggregation of multiple sites plus targeting and optimization capabilities.   Ad Exchange Aggregation of multiple sites and networks plus targeting and optimization capabilities in an auction based environment. Similar to a stock exchange.     Demand-Side Platform (DSP) A technology platform that aggregates ad exchange and network inventory into a centralized pool, while layering sophisticated campaign management and targeting capabilities for the most intelligent type of optimization. Similar to a financial broker.  

Transcript

  • 1.  
  • 2.  
  • 3.
    • Behavioral Targeting is Dominant
    • A Game Changer
    • Continuing to Evolve
    • Connecting Digital Display, Video, Mobile and Social
  • 4. Increase In BT Spending eMarketer: BT Online Advertising Spending 2008 - 2014
  • 5. Growing In Importance eMarketer: BT Online Advertising Spending as a % of Total Display 2008 - 2014
  • 6. Year Over Year Consistent Growth eMarketer: BT Online Advertising Spending 2008 - 2014 2008 47.6% 2009 19.4% 2011 20.0% 2010 21.6% 2013 23.5% 2014 23.8% 2012 25.9%
  • 7. 2011 – Banner Advertising Is Dominant eMarketer: US Online Ad Spending By Format: 2010 -2015 Media Type 2010 2011 2012 2013 2014 2015 Search $12.00 $14.38 $17.03 $18.85 $20.19 $21.53 Banners Ads $6.23 $7.61 $8.94 $9.93 $10.97 $11.73 Classified $2.60 $3.00 $3.35 $3.65 $3.98 $4.29 Video $1.42 $2.16 $3.09 $4.20 $5.64 $7.11 Rich Media $1.54 $1.66 $1.73 $1.74 $1.73 $1.68 Lead Gen $1.34 $1.42 $1.45 $1.47 $1.50 $1.52 Sponsorship $0.72 $0.91 $1.05 $1.18 $1.32 $1.47 Email $0.20 $0.16 $0.16 $0.17 $0.17 $0.18 Total $26.04 $31.30 $36.80 $41.20 $45.50 $49.50
  • 8. 2011 – Banner Advertising Is Dominant eMarketer: US Online Display and Search Ad Spending: 2010-2015
  • 9. Facebook Connect Drives Sharing
  • 10. Google and the Link to Paid Search
  • 11. Google +
  • 12. Playboy Corporate America Corporate America is rewarded for hookups and one-night stands, and that ’s how much respect most corporations show toward their customers. Don’t hate the player. Hate the game. Quote from “The Thank You Economy” by Gary Vaynerchuk
  • 13. 17
  • 14. From “The Thank You Economy” by Gary Vaynerchuk The Safe Middle
  • 15. From “The Thank You Economy” by Gary Vaynerchuk Making it Memorable
  • 16. Results Prove BT as Dominant 187.5% 155.0% 125.5% Average TargetCast Results 2011
  • 17. Technology has come so far, TargetCast can distinguish awareness, interest, brand evaluation, purchase commitment and purchase referral: Connecting the Dots
  • 18. Technology Advancements
  • 19. Mobile and The Shopping Consumer
  • 20. eWallet and Personalization
  • 21. Many Powerful Players Involved
  • 22. 2008 2009 2010 2011 Exchange Traded Display Taking Hold
  • 23. * Indicates Self-Serve option Key Players
  • 24. DSPs Offer Many Benefits
  • 25. Fluid RTB
  • 26. Self Serve DSPs
  • 27. Cross Platform Opportunities
  • 28. The Privacy Debate
  • 29. Jon Leibowitz Chairman, Federal Trade Commission
  • 30.  
  • 31. Digital Advertising Alliance
  • 32.  
  • 33. High Profile Partnerships
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38. The Registration Process
  • 39.  
  • 40. More Clarity is Needed
  • 41. Greater Adoption is Needed
  • 42. Creative Guidelines Must Be Followed
  • 43.
    • Education
    • Transparency
    • Consumer Control
    • Data Security
    • Material Change to Existing OBA Policies & Practices
    • Sensitive Data
    • Accountability
    Advertiser involvement is greatest Agency involvement is greatest 7 – Self Regulatory Principles
  • 44.
    • Media Professionals
      • Focus on placement – how is the icon used
      • Pharma – ensure the icon is not used
      • Talk to publishers to confirm plans will be implemented correctly
    • Creative & Technology
      • Design ad units with upper right hand corner free and clear of imagery and animation
      • Code ads free of any click action within upper right hand corner of the ads
    • All Ad professionals
      • Continue to educate clients and discuss the importance of this program
    Closing Thoughts – Getting Involved