0815 omma mobile sponsored breakfast exact target
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0815 omma mobile sponsored breakfast exact target Presentation Transcript

  • 1. Matt Compton Business Consultant, Studio Orange mcompton@exacttarget.com @comptonmc“May you live in interesting times” - Anonymous
  • 2. Apps/Push NotificationsTHE MARKETING (R)EVOLUTION Mobile Email SMS Group Texting Social DM Voice Marketing Mobile Email IM IM IM SMS + MMS Email Email Email IM Events Events Events Events Email Direct Mail Events Direct Mail Direct Mail Direct Mail Direct Mail Telephone Telephone Telephone Telephone Telephone <1990 1990s 1999 2000s 2012 TV TV TV TV TV Radio Radio Radio Radio Radio Print Print Print Print Print Display Display Display Display Display Website Cable TV Website Website Search Online Display Website Search Search Paid Search Search Online Display Online Display Landing Pages Online Display Paid Search Paid Search Microsites Landing Pages Landing Pages Online Video Affiliate Marketing Microsites Microsites Webinars Online Video Online Video Blogs/ RSS Webinars Affiliate Marketing Podcasts Contextual Affiliate Marketing Webinars Wikis Blogs Social Networks RSS Mobile Web Podcasts Behavioral Social Media & Ads Contextual Virtual Worlds Wikis Widgets Social Networks Twitter Mobile Web Mobile Apps Geolocation Virtual Events
  • 3. www.exacttarget.com/sff
  • 4. Awareness and Interaction: Ally Bank RESULTS • Immediate presence in an up-and-coming channel • Increase in number of email subscribers and a growing base of mobile subscribers • Growth in customer satisfaction
  • 5. Customer Service: OCTA
  • 6. Event Management: 2012 Super Bowl
  • 7. May 14, 2012
  • 8. • 1,300+ experts worldwide focused on client success• $200 million in private capital raised since 2009• Public offering completed March 2012 (NYSE: ET)• Historically 20%+ of Revenue in R&D• Focus on Email, Mobile, Social, & Sites
  • 9. www.exacttarget.com/sff