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0815 omma behave sponsored breakfast acxiom

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Transcript

  • 1. Privacy Best Practices for Combining Offline and Online Data
    Offline & Online Data Collection, Sharing and Linking
    Insert Footer here
    1
  • 2. Bringing Together Online Data Matters
    1st Party Online +
    3rd Party Online
    = Power
  • 3. Bringing Together Online and Offline Data Matters More
    1st Party Online +
    3rd Party Online +
    Offline 1st Party Data
    = Super Power
  • 4. Visions of Sugar Plums…or at Least Multichannel Analytics Dance in our Heads
    I can know everything!
    True ROI on campaigns
    Multi-Channel Attribution
    Lifecycle Messaging
  • 5. Not So Fast My Online Friend
    With Great Power
    Comes
    Great Responsibility
  • 6. The Richer the Dataset,
    The Higher the Bar
    • Robust Notice, Choice & Transparency
    • 7. Anonymous Id
    • 8. Privacy Partner
  • Robust Notice, Choice,
    and Transparency
    • Ask yourself - What is reasonable to the common man?
    • 9. If the reasonable man would not expect it, you must even more careful to outline it.
    • 10. The earlier the disclosure the better even at registration.
    • 11. If you send PII data to a 3rd party, say so.
    • 12. Disclose that you bring anonymous on-site behavior data together with PII post consumer registration.
    • 13. Provide the option not to participate in a program.
  • What Does an Anonymous ID Really Mean?
    • How anonymous are your anonymous ids?
    • 14. Anonymous ID stored with PII = Anonymous Id
    • 15. Storing web analytics id in your CRM system and still calling it an anonymous id? Not so much….
    • 16. Aggregation is key in combining online and offline data
    • 17. Segments of 1 - Impractical AND Privacy Red Flags
    • 18. Segment sizes ranging from 5,000 users to 40,000 users.
  • Find A Partner in Privacy For All Seasons…uh…Channels
    • Privacy oversight must go beyond just online considerations when joining online and offline data.
    • 19. FCRA
    • 20. HIPPA
    • 21. Email Service Provider Commission
    • 22. Your privacy partner should have a multi-industry & multi-channel background
  • To Sum it all Up
  • 23. Questions?