02 10 30 linus gregoriadis - omma display london

1,081 views
917 views

Published on

Published in: Travel, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,081
On SlideShare
0
From Embeds
0
Number of Embeds
196
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Paralympic Games Closing Ceremony
  • Back to Earth…
  • Brian Cox
  • Sir Patrick Moore
  • Paralympic Games Closing Ceremony
  • Paralympic Games Closing Ceremony
  • Paralympic Games Closing Ceremony
  • Paralympic Games Closing Ceremony
  • Paralympic Games Closing Ceremony
  • Display accounted for 36% of internet advertising in 2011
  • Facebook Exchange - launch
  • comScore
  • ZenithOptimedia: http://www.zenithoptimedia.com/zenith/zenithoptimedia-releases-new-ad-forecasts-global-advertising-continues-to-grow-despite-eurozone-fears/
  • Earth vs Jupiter…
  • Just a part of the jigsaw…
  • I think this should be just the statement and then: 51% of marketers disagree compared to 24% who agreeCan you be personalised and reach the masses? Does it matter?
  • I think this should be just the statement and then: 51% of marketers disagree compared to 24% who agreeCan you be personalised and reach the masses? Does it matter?
  • Paralympic Games Closing Ceremony
  • The display advertising ecosystem is complex … but the consumer doesn’t care and nor does the marketing director …
  • House of Fraser storesA shop with no stock!Premium shopfit with a variety of seating options and technology: iPads; interactive screens; etc. but also more straight forward computers and keyboards: all inclusive
  • The Olympics Opening Ceremony drew a peak broadcast audience of 27.1m people, of which 9.2m were via the mobile site and 2.3m on tablets.
  • Paralympic Games Closing Ceremony
  • Display is part of the jigsaw
  • Responsys
  • Some of the most interesting stuff is where the circles meet e.g.......
  • Personalisation Based on survey of marketers ...
  • Responsys
  • Percentage indicating that trend is significant
  • Responsys
  • Responsys
  • Paralympic Games Closing Ceremony
  • 02 10 30 linus gregoriadis - omma display london

    1. 1. Linus GregoriadisResearch Director, Econsultancy State of Displaylinus@econsultancy.comhttp://econsultancy.com 17 September 2012Twitter: @LinusGreg
    2. 2. Me at the Paralympics closing ceremony…| 2 | State of Display – OMMA Display, London, 17 September 2012
    3. 3. | 3 | State of Display – OMMA Display, London, 17 September 2012
    4. 4. | 4 | State of Display – OMMA Display, London, 17 September 2012
    5. 5. | 5 | State of Display – OMMA Display, London, 17 September 2012
    6. 6. Growth Complexity Integration| 6 | State of Display – OMMA Display, London, 17 September 2012
    7. 7. Growth Complexity Integration| 7 | State of Display – OMMA Display, London, 17 September 2012
    8. 8. Growth Complexity Integration| 8 | State of Display – OMMA Display, London, 17 September 2012
    9. 9. Growth Complexity Integration| 9 | State of Display – OMMA Display, London, 17 September 2012
    10. 10. Growth Complexity Integration| 10 | State of Display – OMMA Display, London, 17 September 2012
    11. 11. The global display advertisingmarket will reach $32.9bn this year. Expected to increase to 41% of internet advertising by 2014. (Source: ZenithOptimedia)| 11 | State of Display – OMMA Display, London, 17 September 2012
    12. 12. Growth of RTB in the US and UK, 2010-2015 30% 27% 25% 25% 24% 21% 20% 20% 17% 16% 15% 12% 10% 10% 6% 5% 4% 1% 0% 2010 2011 2012 2013 2014 2015 US UK Source: IDC | 12 | State of Display – OMMA Display, London, 17 September 2012
    13. 13. Facebook launches RTB for advertisers | 13 | State of Display – OMMA Display, London, 17 September 2012
    14. 14. Facebook starts to capitalise on the dynamic RTB market Top ten US online display ad publishers by number of impressions in millions Source: comScore | 14 | State of Display – OMMA Display, London, 17 September 2012
    15. 15. The growth of social media advertising 10,000 19% 20% 18% 9,000 18% 16% 8,833 8,000 16% 14% 7,000 14% 6,941 6,000 12% 5,000 5,291 10% 4,000 8% 3,937 3,000 6% 2,000 4% 1,000 2% 0 0% 2011 2012 2013 2014 Social media advertising ($m) Share of display (%) Source: ZenithOptimedia| 15 | State of Display – OMMA Display, London, 17 September 2012
    16. 16. Online ad spend in the UK (IAB/PwC) Classifieds 16% Total 2011 online ad spend Display 24% £4.784bn 58% Search (surpassed £1bn for the first time) | 16 | State of Display – OMMA Display, London, 17 September 2012
    17. 17. | 17 | State of Display – OMMA Display, London, 17 September 2012
    18. 18. | 18 | State of Display – OMMA Display, London, 17 September 2012
    19. 19. “If you want to reach themasses, you still have to usetelevision”| 19 | State of Display – OMMA Display, London, 17 September 2012
    20. 20. “If you want to reach themasses, you still have to usetelevision”51% of marketers disagree with this statement| 20 | State of Display – OMMA Display, London, 17 September 2012
    21. 21. Growth Complexity Integration| 21 | State of Display – OMMA Display, London, 17 September 2012
    22. 22. | 22 | State of Display – OMMA Display, London, 17 September 2012
    23. 23. | 23 | State of Display – OMMA Display, London, 17 September 2012
    24. 24. The RTB ecosystem Source: Econsultancy| 24 | State of Display – OMMA Display, London, 17 September 2012
    25. 25. The CMO doesn‟t care…| 25 | State of Display – OMMA Display, London, 17 September 2012
    26. 26. The consumer doesn‟t care either ...| 26 | State of Display – OMMA Display, London, 17 September 2012
    27. 27. Consumers expect a personalised, seamless experience across every channel| 27 | State of Display – OMMA Display, London, 17 September 2012
    28. 28. | 28 | State of Display – OMMA Display, London, 17 September 2012
    29. 29. Brands are engaging consumers in many different ways /channels Source: FT.com | 29 | State of Display – OMMA Display, London, 17 September 2012
    30. 30. FT‟s mobile strategy The goal: the pleasure of leisurely newspaper browsing with the immediacy and interactivity of a website. An experience which feels tailored on every device. A unified business: one customer, one access. | 30 | State of Display – OMMA Display, London, 17 September 2012
    31. 31. The Olympics Opening Ceremony drew a peakbroadcast audience of 27.1m people, of which34% were via the mobile site and 9% on tablets | 31 | State of Display – OMMA Display, London, 17 September 2012
    32. 32. Growth Complexity Integration| 32 | State of Display – OMMA Display, London, 17 September 2012
    33. 33. Newspapers Mobile: web / apps / Paid search messaging Online display advertising Direct mail Website Brand Email| 33 | State of Display – OMMA London, 17 September 2012 Social 28/07/2012 - Cross-Channel Marketing SEO
    34. 34. Companies need an integrated approach to marketingWhich online channels does your organisation use as part of itsmarketing efforts? Website 94% Email SEO 89% 83% Social Display 83% 63% | 34 | State of Display – OMMA Display, London, 17 September 2012
    35. 35. Owned, „earned‟ and paid-for media ADVERTISING Paid search, display, affiliate Paid DIGITAL OFF-SITE PROPERTIES SOCIAL MEDIA Websites, blog Owned Earned Word of s, microsites, s mouth, digital ocial presence PR, influencer outreach | 35 | State of Display – OMMA Display, London, 17 September 2012
    36. 36. Extent of integration of display with other channels 50% 45% 44% 40% 37% 35% 31% 30% 28% 25% 20% 15% 14% 10% 5% 0% On-site content Search engine Email Social media Mobile marketing management marketing marketing Source: Econsultancy / Responsys Cross-Channel Marketing Report 2012 | 36 | State of Display – OMMA Display, London, 17 September 2012
    37. 37. Integration of display advertising with other channels 80% 70% 70% 66% 60% 64% 59% 50% 55% 44% 40% 37% 31% 30% 28% 20% 14% 10% 0% On-site content Search engine Email Social media Mobile marketing management marketing marketing Proportion of respondents integrating with display advertising Positive impact on conversions Source: Econsultancy / Responsys Cross-Channel Marketing Report 2012 | 37 | State of Display – OMMA Display, London, 17 September 2012
    38. 38. Trends regarded as „significant‟ by marketers 100% 96% 96% 93% 90% 84% 82% 80% 71% 70% 67% 60% 50% 40% 30% 20% 10% 0% Source: Econsultancy / Responsys Cross-Channel Marketing Report 2012 | 38 | State of Display – OMMA Display, London, 17 September 2012
    39. 39. Only 14% currently integrating mobile and displayOf these, 55% report a positive effect on conversions Companies integrating: 14% Effect on conversion: 55% Source: Econsultancy / Responsys Cross-Channel Marketing Report 2012 | 39 | State of Display – OMMA Display, London, 17 September 2012
    40. 40. It‟s early, but smart TV will impact display advertisingGreater interaction with social channels owing to theevolution of smart TVs | 40 | State of Display – OMMA Display, London, 17 September 2012
    41. 41. Growth Complexity Integration| 41 | State of Display – OMMA Display, London, 17 September 2012
    42. 42. Related Econsultancy content | 42 | State of Display – OMMA Display, London, 17 September 2012
    43. 43. Related Econsultancy content Real-Time Bidding Buyer’s Guide http://econsultancy.com/reports/rtb-buyers-guide Real-Time Bidding Ecosystem (infographic) http://econsultancy.com/reports/real-time-bidding-ecosystem Best Practices in Digital Display Advertising http://econsultancy.com/reports/best-practices-in-digital-display-advertising Cross-Channel Marketing Report http://econsultancy.com/reports/cross-channel-marketing-reportAll rights reserved. No part of this presentation may be reproduced or transmitted in any form or by anymeans, electronic or mechanical, including photocopy, recording or any information storage and retrievalsystem, without prior permission in writing from the publisher. Copyright © Econsulancy.com Ltd 2012.| 43 | State of Display – OMMA Display, London, 17 September 2012
    44. 44. Image credits Future Shopping Experiences – Andy Harding, House of Fraser (FODM 2012, Econsultancy) http://www.flickr.com/photos/crazybob/2755035844/ http://www.flickr.com/photos/jabberwock/517861757/ http://intellectualodditiesnetwork.com/showthread.php?tid=13276&pid=111545 http://www.tumblr.com/tagged/paralympics-closing-ceremony http://cdn.walyou.com/wp-content/uploads//2011/04/Amazing_Steampunk_Star_Wars_Art_25.jpg http://fc09.deviantart.net/fs39/f/2008/366/a/1/ZEUS_os_X__Earth__Space_by_ZEUSosX.jpg http://upload.wikimedia.org/wikipedia/commons/e/e2/Jupiter-Earth-Spot_comparison.jpg http://www.sxc.hu/photo/944284 http://www.flickr.com/photos/royalty-free-images/145118335/ https://community.kinaxis.com/servlet/JiveServlet/showImage/38-2458- 4790/consumer_shopping.jpg | 44 | State of Display – OMMA Display, London, 17 September 2012
    45. 45. Image credits http://janrain.com/wp-content/uploads/drupal/Personalized%20Site.jpg http://januaryskyy.com/wp-content/uploads/macys.jpg http://thetruthandlight.files.wordpress.com/2012/08/london-fireworks-illuminate-the-sky-over- olympic-stadium-during-opening-ceremonies-at-the-2012-summer-olympics-saturday-july-28- 2012-in-london-ap-photo-mark-j-terrill.jpg http://www.sxc.hu/photo/1361428 http://www.consciousnessis.net/images/Brain.PNG http://babacita.com/wp-content/uploads/2011/06/cmo_chief_marketing_officer_tshirt.jpg http://www.helpingchurchleaders.com/wp-content/uploads/2011/04/question.jpg | 45 | State of Display – OMMA Display, London, 17 September 2012

    ×