BrandBloggingwith MoreSuccess*.Workshop I: SEM and Social-Media for Bloggers.                              * and sex ap   ...
Blogging does notmean Reading.Unfortunately, only a few people will find and readyour content after publishing, unless...
Step I:Research andWriting.
Keyword-Density.Onsite Optimization for Bloggers.                                http://www.google.de/trends   4
Writing online.Keeping simple things of search engines in mind,will help them and you to understand the content.
Search Engine Marketing for Bloggers.Onsite and Offsite-Optimization.             Onsite                            Offsit...
Search Engine Marketing for Bloggers.Onsite and Offsite-Optimization.                            Content-Structure        ...
Content-Structure.Onsite Optimization for Bloggers.Content Finding Intersting Content Trends - What are people looking for...
Keyword-Density.Onsite Optimization for Bloggers.              https://adwords.google.com/select/KeywordToolExternal 9
Keyword-Density.Onsite Optimization for Bloggers.                                H1 – Most Important                  H2 –...
Keyword-Density.Onsite Optimization for Bloggers.Keywords Describing the Content Example Focus on 5 words Use them in your...
Keyword-Density.Onsite Optimization for Bloggers.         http://www.express-submit.de/keyworddichte/keyworddichte.cgi   12
URL Design.Onsite Optimization for Bloggers.Wrong www.domain.se/index.asp?id=2992849248&page=3892Better www.domain.se/head...
Search Engine Marketing for Bloggers.Onsite and Offsite-Optimization.                            Content-Structure        ...
Content-Structure.Offsite Optimization for Bloggers.Backlinks The more the better?Quality Content Fitting !! Personal Impr...
Content-Structure.Offsite Optimization for Bloggers.PageRank Googles own indicator to compare websites Score: From 1 to 10...
Keyword-Density.Onsite Optimization for Bloggers.                                http://www.prchecker.info   17
Step II:Promotion.
Promoting Content after Publishing.Social-Media-Marketing.Forums and Guides Google your topic‘s keywords and check discuss...
Keyword-Density.Onsite Optimization for Bloggers.                                http://www.prchecker.info   20
Promoting Content after Publishing.Social-Media-Marketing.Social-Media Bookmarkting Sites Idea: Users can upload there Boo...
Keyword-Density.Onsite Optimization for Bloggers.                                    http://www.digg.com   22
Keyword-Density.Onsite Optimization for Bloggers.                              http://www.stumbleupon.com/   23
Promoting Content after Publishing .Social-Media Bookmarkting SitesMost important international Sites: http://www.deliciou...
Use this incombination with clients                25
Step III:Facebook, Twitter,Youtube... BANG IT!
Thats all you need.Unless you would like to add something to it ;-)
About the AuthorTeam        Sebastian Scheuer        Online Strategy Consultant        Sebastian is digital think tank, ec...
MANDEL – Company and Roots.Loving Brands & the Communication of their Story. Company: MANDEL offers Marketing and Media Se...
MANDEL OfficesScandinavia & Europe.MANDEL Marketing & Strategy ConsultingWallingatan 12SE-111 60 StockholmPhone / Fax +46 ...
Brand Blogging with More Success: SEM and Social-Media for Bloggers
Upcoming SlideShare
Loading in …5
×

Brand Blogging with More Success: SEM and Social-Media for Bloggers

1,705 views
1,675 views

Published on

Blogging does not mean to get read. Learn more about SEM and Social-Media for Bloggers and check out Sebastians new short presentation about the secrets, created for a work shop at Mandel Consulting in Stockholm.

About the Author :
Sebastian is digital think tank, economist and futurist. He helps brands to maximise the effects of emerging media on the convergence of marketing, communications, and publishing.

medialana is a team of brand strategists and consultants that help companies in online, mobile, and social-media marketing. ~ www.mediaplana.com

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,705
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Brand Blogging with More Success: SEM and Social-Media for Bloggers

  1. 1. BrandBloggingwith MoreSuccess*.Workshop I: SEM and Social-Media for Bloggers. * and sex ap peal ;-)
  2. 2. Blogging does notmean Reading.Unfortunately, only a few people will find and readyour content after publishing, unless...
  3. 3. Step I:Research andWriting.
  4. 4. Keyword-Density.Onsite Optimization for Bloggers. http://www.google.de/trends 4
  5. 5. Writing online.Keeping simple things of search engines in mind,will help them and you to understand the content.
  6. 6. Search Engine Marketing for Bloggers.Onsite and Offsite-Optimization. Onsite Offsite 6
  7. 7. Search Engine Marketing for Bloggers.Onsite and Offsite-Optimization. Content-Structure Onsite Keyword-Density URL ... Backlinks Quality Offsite Link Exchanges ... 7
  8. 8. Content-Structure.Onsite Optimization for Bloggers.Content Finding Intersting Content Trends - What are people looking for? Headlines: H1, H2,... H6 Keywords Rule: The more important the word the more it has to be upfront Images/File: Name, Titles Links: Name, Titles, Source (External or Internal) Keyword-Density 8
  9. 9. Keyword-Density.Onsite Optimization for Bloggers. https://adwords.google.com/select/KeywordToolExternal 9
  10. 10. Keyword-Density.Onsite Optimization for Bloggers. H1 – Most Important H2 – Medium Important H3 – Less Important Structuring Content for SEM 10
  11. 11. Keyword-Density.Onsite Optimization for Bloggers.Keywords Describing the Content Example Focus on 5 words Use them in your text Reach a Keyword density between: 3-5% 11
  12. 12. Keyword-Density.Onsite Optimization for Bloggers. http://www.express-submit.de/keyworddichte/keyworddichte.cgi 12
  13. 13. URL Design.Onsite Optimization for Bloggers.Wrong www.domain.se/index.asp?id=2992849248&page=3892Better www.domain.se/headline-with-keywords 13
  14. 14. Search Engine Marketing for Bloggers.Onsite and Offsite-Optimization. Content-Structure Onsite Keyword-Density URL Backlinks Quality Offsite Link Exchanges 14
  15. 15. Content-Structure.Offsite Optimization for Bloggers.Backlinks The more the better?Quality Content Fitting !! Personal Impression Traffic Example Quality Indicator: Google Page Rank 15
  16. 16. Content-Structure.Offsite Optimization for Bloggers.PageRank Googles own indicator to compare websites Score: From 1 to 10 1 Bad, 10 Very Good Only a few pages with 10 (Facebook, YouTube) Objective: Reach PR between 4 and 6 16
  17. 17. Keyword-Density.Onsite Optimization for Bloggers. http://www.prchecker.info 17
  18. 18. Step II:Promotion.
  19. 19. Promoting Content after Publishing.Social-Media-Marketing.Forums and Guides Google your topic‘s keywords and check discussions about it. Take those with the highest traffic and PageRank fitting to your content.Promoting your Content: Register new accounts. Don‘t use your brands name! Be absolutley sure that your content is of value for others. Stay neutral and write as if a friend were recommending helpful content. 19
  20. 20. Keyword-Density.Onsite Optimization for Bloggers. http://www.prchecker.info 20
  21. 21. Promoting Content after Publishing.Social-Media-Marketing.Social-Media Bookmarkting Sites Idea: Users can upload there Bookmarks The more interesting the bookmark, the higher it get‘s ranked Higher rank = more traffic for you. 100ds of Bookmarking Sites, but Choose important AND relevant to news topic: Technology, SEO, Fashion, Design, Sports…. Important as well: Listings and back links in search engines. 21
  22. 22. Keyword-Density.Onsite Optimization for Bloggers. http://www.digg.com 22
  23. 23. Keyword-Density.Onsite Optimization for Bloggers. http://www.stumbleupon.com/ 23
  24. 24. Promoting Content after Publishing .Social-Media Bookmarkting SitesMost important international Sites: http://www.delicious.com/ www.digg.com http://www.stumbleupon.com ...Most important German Sites: Mr Wong, Yigg.com, http://www.webnews.de/ , http://www.shortnews.de/, … 24
  25. 25. Use this incombination with clients 25
  26. 26. Step III:Facebook, Twitter,Youtube... BANG IT!
  27. 27. Thats all you need.Unless you would like to add something to it ;-)
  28. 28. About the AuthorTeam Sebastian Scheuer Online Strategy Consultant Sebastian is digital think tank, economist and futurist. He helps brands to maximise the effects of emerging media on the convergence of marketing, communications, and publishing at Mandel Consulting. Write him a mail via ssch@mandel-consulting.com Get his daily industry news as they happen on Twitter or Facebook us. 28
  29. 29. MANDEL – Company and Roots.Loving Brands & the Communication of their Story. Company: MANDEL offers Marketing and Media Services & Consulting for Brands, Products and Ideas in all Europe & Scandinavia. Mandel is a team of dedicated Marketing and PR Consultants, professional Media workers and thorough Strategists. Team of 6 in Stockholm and 2 in Munich. Focus: Our team loves Sports. We are working in close cooperation with all relevant institutions, companies and retail in this area. We are specialized on the German speaking markets. 70% of our team are Germans, living in Stockholm, Munich and Köln. 30
  30. 30. MANDEL OfficesScandinavia & Europe.MANDEL Marketing & Strategy ConsultingWallingatan 12SE-111 60 StockholmPhone / Fax +46 (0) 8 222 022E-mail ma@mandel-consulting.comWeb: www.mandel-consulting.comGet daily industry news as they happen on Twitter or Facebook us.MANDEL CommunicationOrleansstraße 43 / Rgb.D-81667 MünchenPhone +49 (0) 89 - 24 20 51 63Fax +49 (0) 89 - 24 20 51 37E-mail iris@mandel-communication.comWeb: www.mandel-communication.com 31

×