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Brand Blogging with More Success: SEM and Social-Media for Bloggers
 

Brand Blogging with More Success: SEM and Social-Media for Bloggers

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Blogging does not mean to get read. Learn more about SEM and Social-Media for Bloggers and check out Sebastians new short presentation about the secrets, created for a work shop at Mandel Consulting ...

Blogging does not mean to get read. Learn more about SEM and Social-Media for Bloggers and check out Sebastians new short presentation about the secrets, created for a work shop at Mandel Consulting in Stockholm.

About the Author :
Sebastian is digital think tank, economist and futurist. He helps brands to maximise the effects of emerging media on the convergence of marketing, communications, and publishing.

medialana is a team of brand strategists and consultants that help companies in online, mobile, and social-media marketing. ~ www.mediaplana.com

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    Brand Blogging with More Success: SEM and Social-Media for Bloggers Brand Blogging with More Success: SEM and Social-Media for Bloggers Presentation Transcript

    • BrandBloggingwith MoreSuccess*.Workshop I: SEM and Social-Media for Bloggers. * and sex ap peal ;-)
    • Blogging does notmean Reading.Unfortunately, only a few people will find and readyour content after publishing, unless...
    • Step I:Research andWriting.
    • Keyword-Density.Onsite Optimization for Bloggers. http://www.google.de/trends 4
    • Writing online.Keeping simple things of search engines in mind,will help them and you to understand the content.
    • Search Engine Marketing for Bloggers.Onsite and Offsite-Optimization. Onsite Offsite 6
    • Search Engine Marketing for Bloggers.Onsite and Offsite-Optimization. Content-Structure Onsite Keyword-Density URL ... Backlinks Quality Offsite Link Exchanges ... 7
    • Content-Structure.Onsite Optimization for Bloggers.Content Finding Intersting Content Trends - What are people looking for? Headlines: H1, H2,... H6 Keywords Rule: The more important the word the more it has to be upfront Images/File: Name, Titles Links: Name, Titles, Source (External or Internal) Keyword-Density 8
    • Keyword-Density.Onsite Optimization for Bloggers. https://adwords.google.com/select/KeywordToolExternal 9
    • Keyword-Density.Onsite Optimization for Bloggers. H1 – Most Important H2 – Medium Important H3 – Less Important Structuring Content for SEM 10
    • Keyword-Density.Onsite Optimization for Bloggers.Keywords Describing the Content Example Focus on 5 words Use them in your text Reach a Keyword density between: 3-5% 11
    • Keyword-Density.Onsite Optimization for Bloggers. http://www.express-submit.de/keyworddichte/keyworddichte.cgi 12
    • URL Design.Onsite Optimization for Bloggers.Wrong www.domain.se/index.asp?id=2992849248&page=3892Better www.domain.se/headline-with-keywords 13
    • Search Engine Marketing for Bloggers.Onsite and Offsite-Optimization. Content-Structure Onsite Keyword-Density URL Backlinks Quality Offsite Link Exchanges 14
    • Content-Structure.Offsite Optimization for Bloggers.Backlinks The more the better?Quality Content Fitting !! Personal Impression Traffic Example Quality Indicator: Google Page Rank 15
    • Content-Structure.Offsite Optimization for Bloggers.PageRank Googles own indicator to compare websites Score: From 1 to 10 1 Bad, 10 Very Good Only a few pages with 10 (Facebook, YouTube) Objective: Reach PR between 4 and 6 16
    • Keyword-Density.Onsite Optimization for Bloggers. http://www.prchecker.info 17
    • Step II:Promotion.
    • Promoting Content after Publishing.Social-Media-Marketing.Forums and Guides Google your topic‘s keywords and check discussions about it. Take those with the highest traffic and PageRank fitting to your content.Promoting your Content: Register new accounts. Don‘t use your brands name! Be absolutley sure that your content is of value for others. Stay neutral and write as if a friend were recommending helpful content. 19
    • Keyword-Density.Onsite Optimization for Bloggers. http://www.prchecker.info 20
    • Promoting Content after Publishing.Social-Media-Marketing.Social-Media Bookmarkting Sites Idea: Users can upload there Bookmarks The more interesting the bookmark, the higher it get‘s ranked Higher rank = more traffic for you. 100ds of Bookmarking Sites, but Choose important AND relevant to news topic: Technology, SEO, Fashion, Design, Sports…. Important as well: Listings and back links in search engines. 21
    • Keyword-Density.Onsite Optimization for Bloggers. http://www.digg.com 22
    • Keyword-Density.Onsite Optimization for Bloggers. http://www.stumbleupon.com/ 23
    • Promoting Content after Publishing .Social-Media Bookmarkting SitesMost important international Sites: http://www.delicious.com/ www.digg.com http://www.stumbleupon.com ...Most important German Sites: Mr Wong, Yigg.com, http://www.webnews.de/ , http://www.shortnews.de/, … 24
    • Use this incombination with clients 25
    • Step III:Facebook, Twitter,Youtube... BANG IT!
    • Thats all you need.Unless you would like to add something to it ;-)
    • About the AuthorTeam Sebastian Scheuer Online Strategy Consultant Sebastian is digital think tank, economist and futurist. He helps brands to maximise the effects of emerging media on the convergence of marketing, communications, and publishing at Mandel Consulting. Write him a mail via ssch@mandel-consulting.com Get his daily industry news as they happen on Twitter or Facebook us. 28
    • MANDEL – Company and Roots.Loving Brands & the Communication of their Story. Company: MANDEL offers Marketing and Media Services & Consulting for Brands, Products and Ideas in all Europe & Scandinavia. Mandel is a team of dedicated Marketing and PR Consultants, professional Media workers and thorough Strategists. Team of 6 in Stockholm and 2 in Munich. Focus: Our team loves Sports. We are working in close cooperation with all relevant institutions, companies and retail in this area. We are specialized on the German speaking markets. 70% of our team are Germans, living in Stockholm, Munich and Köln. 30
    • MANDEL OfficesScandinavia & Europe.MANDEL Marketing & Strategy ConsultingWallingatan 12SE-111 60 StockholmPhone / Fax +46 (0) 8 222 022E-mail ma@mandel-consulting.comWeb: www.mandel-consulting.comGet daily industry news as they happen on Twitter or Facebook us.MANDEL CommunicationOrleansstraße 43 / Rgb.D-81667 MünchenPhone +49 (0) 89 - 24 20 51 63Fax +49 (0) 89 - 24 20 51 37E-mail iris@mandel-communication.comWeb: www.mandel-communication.com 31