Media Panther - You Are The Brand

you are the brandlessons in personal brandinga media panther presentation

6 billion of us…the good news…each one of us is uniquethe bad news…we all try to be the same time to exercise your individuality time to brand yourself media panther

so what’s a brand?a collection of perceptions. of emotions. of experiences. of the customer. media panther

even water is branded today. why? because a brand serves as a differentiator. it commands more value than a commodity. media panther

so what is a personal brand?a sum total of everything that is you. as experienced by others. media panther

why brand yourself? just being good is not good enough any more. it’s all about differentiation. allowing you to leverageyour unique selling proposition.leading to greater opportunities. and success. media panther

brands are volatile if you don’t manage your brand. others will. and the results can be disastrous. media panther

“Too many people overvalue what they are not and undervalue what they are.” malcolm forbes media panther

branding is about being yourself. don’t be someone you’re not. just to be different.because that’s a brand you can’t manage. media panther

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” tom peters media panther

so personal branding is all about marketing yourself.this guy’s doing pretty well. media panther

and so is she. media panther

media panther

so how do you create yourself? plenty of tools exist. but it starts with knowing yourself. who am I? what do I want? what do I really like doing? what can I do well? what makes me different? what inspires me? media panther

a few tools for resume personal branding website blog podcasts social media networking publications intellectual property public speaking media panther

resume a systematic career record. review regularly. keep updated.get professional help if required. media panther

website an effective way to manage your online brand perception.a great way to present yourself. to highlight your talents and achievements. and to showcase your personal side. a simple, informative and user friendly site works best. media panther

blog easy to set up. easy to maintain.an excellent channel to express yourself. for maximum impact. stay focused. post regularly. media panther

podcasts display your talent to the world. takes very little time. can be done at very little cost.a great way to share content online. and on mp3 players. a powerful channel for enhancing your personal brand. media panther

social media a community of hundreds of millions globally. the best way to stay connected. offers several features that allowcreating and managing your online identity. media panther

networkingit’s all about building relationships. mutually beneficial ones. the larger the network, the wider your reach.and the quicker your access to knowledge and services. impressions count. so practice is important. media panther

publications identify magazines and trade journals in your industry. online and offline.create publishable material. will lead to credibility. and respectability. media panther

intellectual property trademark your ideas. copyright your work. patent your products.protect your intellectual property. it contributes to your brand. it adds to your uniqueness. media panther

public speaking a conference attended byexperts. or a small community speech. don’t miss out.helps build credibility. and allows you to present yourself directly. for sure success. practice is the key. media panther

so you know yourself. and you have a bunch of tools.now create a plan. one which links all the tools in a meaningful way. and reinforces them and your identity. remember, brands are consistent. and visible. they do what they say. every single time. media panther

final words media panther

contact address 11, first floor, bismillah bldg. ranade road, dadar (w) mumbai 400 028Branding Marketing Advertising phone +91 22 32981707 email info@mediapanther.co.in website http://mediapanther.co.in/ follow us on click here to Get a Quote © by media panther. All rights reserved media panther

References for images – slides 1 to 26 (in order)http://www.morguefile.com/archive/display/726517http://www.flickr.com/photos/concentratedpassion/1941655530/http://www.morguefile.com/archive/display/39722http://www.flickr.com/photos/99995147@N00/4657702198/http://www.flickr.com/photos/seeminglee/2193827503/http://www.flickr.com/photos/stuartpilbrow/3597733036/http://www.flickr.com/photos/nasablueshift/5445751137/http://www.morguefile.com/archive/display/189364http://www.flickr.com/photos/ladymixy-uk/3063503866/http://www.flickr.com/photos/markfive/5608684696/http://www.flickr.com/photos/mayeve/4547652208/http://www.flickr.com/photos/41118175@N05/5139194358/http://www.flickr.com/photos/ganesha_isis/4542882866/http://www.flickr.com/photos/30591976@N05/3883937389/http://www.flickr.com/photos/mr_beaver/1650513560/http://www.flickr.com/photos/pesut/401370184/http://www.flickr.com/photos/91297438@N00/3570035056/http://www.flickr.com/photos/mariareyesmcdavis/2889870505/http://www.flickr.com/photos/mjhagen/2133732967/http://www.flickr.com/photos/intersectionconsulting/5177773768/http://www.flickr.com/photos/didbygraham/3056599175/http://www.flickr.com/photos/50501312@N05/4639363893/http://www.flickr.com/photos/mikeblogs/3020135605/http://www.flickr.com/photos/jdlasica/4003438338/http://www.flickr.com/photos/binaryhippo/3148859657/http://www.flickr.com/photos/stefano_principato/4620813803/ media panther

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Media Panther - You Are The Brand

by Media Panther on May 03, 2011

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Media Panther - You Are The Brand — Presentation Transcript