MM platform overview enterprise
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MediaMind Corporate Overview

MediaMind Corporate Overview

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  • Your friend, not your competitor, when it comes to data & media buyingPlatform and/or modular approachFocused on cross-channel data managementOne platform means greater media efficiencyOne workflow drives greater profitability
  • Automatic device detection for display size, rich media and video capabilities Supports Apps, WAP and HTML5All MMA Standard size are served through one placement tagBoth Script and Non-script tags are supportedAd rotation, optimization, landing page swapping are all controlled through the MediaMind platformAutomatic Safety default system allows serving Rich Media in the fragmented mobile space with the confidence.
  • It is important to note that we have a very comprehensive offering which provides the agency with an effective one stop shop for video. Everything in one house Integrated offering provides agencies with reliable data and technology Eases effort and resources on agency end when developing and executing video campaignsFirst, you get all the benefits that third party ad server and campaign management solution has to offer:   Analyze In stream in a unified manner as part of your overall cross channel campaign Centralized control over ad serving during campaign set-up trafficking and run time Streamlined and standardized ad creation management – one familiar and unified workflow to rule them all (WS will be added in a later stage) Full campaign control and optimization capabilities Delivery and performance monitoring
  • When buildingMediaMind we took every step for you as an opportunity to have you spend less time in the system and more time getting your work done. We took this very seriously and took every chance to turn five clicks in one.
  • Access your data your way through our robust set of tools specifically designed to cater each of the different teams within the agency. We provide you with insights you can trust with our MRC/IAB certified methodologies and metrics which include Ad-serving, Rich Media Measurement, Broadband video and audience reach.We have 6 tools that will help you to access your data your way. --All our features that are in the Analytics platform are easily integrated within MediaMind platform
  • Channel Connect for Search allows you to integrate your paid search activity into MDMD. By connecting both activities it will allow you to gain deeper insights into the impact of display on search and vice-versa.Now you can show your clients that the display campaign had more impact that it was attributed by pointing out the number of conversions that came from search but had a display event in their path. No more guesswork! Now you have the facts.
  • Stock vector File #: 11812827
  • Solution: MediaMind partnered with Invite Media to tag and find site visitors in different stages of interest.Users who either browsed or placed in cart any un-purchased items that were over $25 were tagged with a custom cookie created by MediaMind and passed onto Invite Media.Invite found relevant users in the exchange.MediaMind served relevant messages to users based on the interest that they expressed and using the store's database product feed featuring over 50,000 of their products Results: Retargeting consumers resulted in an above average high CTR of 1.3 to 1.5%. Without any holiday or special promotions attached, the campaign yielded better than expected results by carefully retargeting the consumers with products that they were interested in.
  • Client: Porsche Challenge: The luxury brand which was well-known for performance launched a new fuel-efficient model and wanted to engage potential consumers and increase awareness to the new modelSolution: The client leveraged MediaMind's geo-targeting capabilities to personalize the new brand message and engage consumersThe brand message focused on the driving range of the new model and identified pairs of major metropolitans across the country with this driving range. Then, a series of geo-targeted banners addressed consumers living in those metropolitans highlighting that they can now drive to the "sister metropolitan" without refuelingResults: Dwell for the targeted brand messages went through the roof with lift of xxx% over non-targeted messages.
  • This is a framework to start from so we can customize to individual client needs

MM platform overview enterprise Presentation Transcript

  • 1. MediaMind OverviewAtif Hameed | Country Manager , IranJune 2012 © 2011 MediaMind | A Division of DG | All rights reserved
  • 2. Why MediaMind is the right partner for agencies? MediaMind…. 1. Committed to long-term success of agency model 2. Easy to use; open to integrations & customization 3. Able to support and scale with local expertise © 2011 MediaMind | A division of DG | All rights reserved
  • 3. Marketing Suite Developer Tracking Ad Demand Planning Dynamic Tools & Analytics Serving Side & Buying Creative Platform MediaMind Rich Media MediaMind Blocks MediaMind Analytics Smart Trading Smart Planning Smart Versioning MediaMind StandardEyeblaster Workshop Channel Connect MediaMind In-stream Video MediaMind Mobile © 2011 MediaMind | A division of DG | All rights reserved
  • 4. Committed to Agencies and Advertisers ….and many many moreBuild products created for advertisers to achieve Build products that serve across several the desired consumer response across ANY media sources but are only streamlined and digital media source optimized across Google owned media © 2011 MediaMind | A division of DG | All rights reserved
  • 5. DG & MediaMind Vision: Deploy & Measure Neutral Measurement and Technology Partner Multi- Screen, Cross- Channel + EyeWonder + Unicast Enhanced Service Scale and Skill Set © 2011 MediaMind | A division of DG | All rights reserved
  • 6. Why MediaMind is the right partner for agencies? MediaMind…. 1. Committed to long-term success of data driven agency model 2. Easy to use; open to integrations & customization 3. Able to support and scale with local expertise © 2011 MediaMind | A division of DG | All rights reserved
  • 7. Integrated Platform- Key Benefits Constant campaign Full integration between all wide, optimized systems allows for increased creative productivity and efficiency All data in Premium and one place Non Premium Dramatically reduces data loss Buying Conversion de-duplication across all channels that share cookies Multi-Channel Serving All distribution and data managed by the agency © 2011 MediaMind | A division of DG | All rights reserved
  • 8. Giving Agencies Choice At All TimesSurvey Billing Rich Data Campaign Analytics Tools Privacy Management Search Other Media Omnicom BI © 2011 MediaMind | A division of DG | All rights reserved
  • 9. Why MediaMind is the right partner for agencies? MediaMind…. 1. Committed to long-term success of data driven agency model 2. Easy to use; open to integrations & customization 3. Able to support and scale with local expertise © 2011 MediaMind | A division of DG | All rights reserved
  • 10. Video & More Data Constant Innovation DG Integrations Cross Channel Analytics Adding Channel Data Visual Analytics and more… HTML 5 Cross-Channel Tracking MediaMind v2 Smart Versioning Smart Planning Launched Smart Trading MediaMind Platform Built for agencies Launched ACM Campaign Management v1World ClassRich Media Provider © 2011 MediaMind | A division of DG | All rights reserved
  • 11. Massive Scale Global Offices: 62 I’m stillconcerned Countries Served: 63 about my account Advertisers: 9000 + I’m not convinced Monthly Impressions Served: 60 Billion + Little better Server Request per Second: 50 Thousand Ok, that’s big Unique Users: 750 Million + Ok Ok…I get it, scale isn’t Network Bandwidth: 16 Gigs per second an issue © 2011 MediaMind | A division of DG | All rights reserved
  • 12. Agency SolutionsServingMeasurementCreationPerformanceService © 2011 MediaMind | A division of DG | All rights reserved
  • 13. Ad Serving SolutionsNext Generation Campaign Management © 2011 MediaMind | A division of DG | All rights reserved
  • 14. Making Mobile A Little Easier Auto Device Detection Platform Controls ▸ Ad rotation ▸ Optimization ▸ Landing page swapping Tag Support Automatic Safety Script and Non-Script Default System <script type=“ ”> </script> <noscript> </noscript> HTML 5 Rich Media Flash Standard © 2011 MediaMind | A division of DG | All rights reserved
  • 15. Comprehensive Video Ad Solution Video Ad Formats Linear Companion Non-Linear In-Banner Custom Launch Video Campaigns With EaseSupported in Smart Actively Pushing Resize/ Fix Pre-Campaign Easy Access to Planning VAST 2.0 Standards Packages in Video Creative Review Video Assets Studio and QA © 2011 MediaMind | A division of DG | All rights reserved
  • 16. The Best Of The Best Largest publisherapproved format list Hundreds of combinations of formats and features Most advancedrich media offering available Click Any To Demo © 2011 MediaMind | A division of DG | All rights reserved
  • 17. Time Saving & Complete Control Time Saving Features Cross Publisher Advanced Features Example: Sequencing Across Publishers Create Ads In Bulk Upload hundreds of banners with one step 1 2 3 Import Media Plan Load a whole detailed plan in Advanced Settings one step Sequencing Advanced-Sequencing Frequency Capping Advanced Preview Geo-Targeting Quickly QA all aspects of the ad Retargeting Example: Geo Targeting Across Publishers or just take look how it will look Compare Site Specs D.C. N.Y. S.F. Global list of publisher spec lists to research © 2011 MediaMind | A division of DG | All rights reserved
  • 18. Based Within a Single, Easy Interface Stepped Process Universal Search ToolBookmarking Data Filters © 2011 MediaMind | A division of DG | All rights reserved
  • 19. Measurement SolutionsAnalyze Digital Success © 2011 MediaMind | A division of DG | All rights reserved
  • 20. Analytics For Any Campaign Predefined Reports Custom Report Builder 35 predefined reports with To get the precise answers you vertical benchmarks need One-Click Reporting Plug-In for Excel Makes presentations a snap Provides great flexibility for your reporting needs Campaign Monitor Data Feeds Service Updates key delivery data every Data Feeds and API to automate 15 minutes data integration from any source Adjusted Unique Custom Cookie Windows MediaMind’s statistical method Track up to 100 events in the for counting unique impressions conversion path Conversion Attribution Visibility Reporting Use one or all of our 3 conversion So you can measure the number of attributions models impressions visible to the user © 2011 MediaMind | A division of DG | All rights reserved
  • 21. Channel Connect for Search Consolidate Your Search & Display Data Out of the total Search conversions, this is the % of conversions that contained one or more Display ads 100% 630 Out of the total Display conversions, Other Channel Impact Rate this is the % of conversions that containedTotal Conversions 540 80% one or more Search ads 450 60% 360 270 40% 180 20% 90 0% SEARCH DISPLAY Google Yahoo! MSN Fox Turner MSN AOL Yahoo! MSNBC News.com CNN MX Total Conversions Other Channel Impact Rate © 2011 MediaMind | A division of DG | All rights reserved
  • 22. Creative ToolsCreating and Developing Amazing Ads © 2011 MediaMind | A division of DG | All rights reserved
  • 23. MediaMind Workshop Just download and get Create and control “smart started right away items” for versioning Build with templates, or for advanced users build to MM specs all within Flash © 2011 MediaMind | A division of DG | All rights reserved
  • 24. MediaMind Blocks © 2011 MediaMind | A division of DG | All rights reserved
  • 25. Example - Twitter Connect The Twitter Connect Feed Block displays the brand’s Twitter account in the banner. Users can click on tweet links from within the ad.▸ Increased social relevancy▸ Lets users interact in real-time▸ Brand-related tweets are updated in View Demo real-time © 2011 MediaMind | A division of DG | All rights reserved
  • 26. Performance ToolsSqueezing Efficiency Out Of Every Campaign © 2011 MediaMind | A division of DG | All rights reserved
  • 27. Smart Trading Re-targeting Audience Buying Performance Buying► Advertiser site ► Age, gender, inco Optimized to: visitors me ► CPA► Previously dwelled ► Interests or Category ► CPC► Exposed to ad All offerings deployed against media exchanges in real-time © 2011 MediaMind | A division of DG | All rights reserved
  • 28. Smart Trading Managed by Experts Easiest DSP Setup Synced with Creative Optimization Brand Safety 300 x 250 © 2011 MediaMind | A division of DG | All rights reserved
  • 29. Smart Planning- Research Module Look up historical performance Display and interact with data and price for considered sites in ultra visual interface Keep publishers in check- pull Customize filters to look at previous cost research into the different verticals, formats, buying module costs, and more © 2011 MediaMind | A division of DG | All rights reserved
  • 30. Smart Planning Buying Module RFP Management RFP Submission Building Media Buy IO Management IO creation Electronic Signature Document Storage Trafficking Direct to MediaMind Export to DART and Atlas © 2011 MediaMind | A division of DG | All rights reserved
  • 31. Three Tools In One Package Mass Creative Targeting Interface Production Optimization Engine Set detailed targeting Creates thousands of and retargeting Customize the versions with a single audience profiles algorithm that optimizes step your campaign © 2011 MediaMind | A division of DG | All rights reserved
  • 32. Smarter Retargeting Yields Record CTR 1.5% 0.08% Before Smart Versioning w/ Smart Versioning © 2011 MediaMind | A division of DG | All rights reserved
  • 33. Geo-Targeting Increased KPIs By Up To 69% Frankfurt - Marseille Aachen - Marseille Kiel - Innsbruck▸ Using Smart Versioning, copy/images were dynamically updated, via an IP lookup, to include user’s current location.▸ Geo-targeted banners promoted driving to their "sister metropolitan" area without having to re-fuel▸ Dwell time went through the roof jumping 27.4% over benchmarks at a lower production cost Benchmark* S.V. Benchmark* S.V. *Global European Auto Benchmarks Smart Versioning © 2011 MediaMind | A division of DG | All rights reserved
  • 34. Optimization Yields Amazing Results▸ Tourism Australia utilized six unique banners highlighting different vacation activities: 0.82% 90% Rotation 90% Rotation 90% Rotation 90% Rotation Weeks 1 – 2 All Creative Running Week 3 Week 4 Week 5 Week 6 10% Rotation 10% Rotation 10% Rotation 10% Rotation 0.15% Regular Campaign Campaign w/ Smart Versioning © 2011 MediaMind | A division of DG | All rights reserved
  • 35. Service and SupportThere For Whatever, Whenever © 2011 MediaMind | A division of DG | All rights reserved
  • 36. Service Workflow Template Activity TBD 3 -5 working days 3-5 working days 1. Campaign Kickoff 2. Creative Spec and Design Analysis 3. Designer Refresh Training 4. Tracking and Reporting req. def. 5. Creative Asset produced 6. Master Ads built in MDMD System 7. Media Plan inserted in MDMD system 8. Full Ad QA 9. Ads copied to Flights/Placements 10. 3rd party tags & Brand survey tags 11. Custom interaction defined 12. Ads submitted to Publishers 13. Publisher approval process 14. Creative amendment Key milestones Design & Production Ad Management & QA Publisher QA ProcessLegend Creative Agency Tasks MediaMind Tasks Collaborative Task © 2011 MediaMind | A division of DG | All rights reserved Media Agency Tasks
  • 37. Dedicated Team + 24/7 / 365 SupportTeam Leader – Client Services Media Account Manager 24/7 Global Support Center Campaign Manager Software Engineer (2nd Tier)Creative Account Manager One email address makes communication simple AgencyName@mediamind.com © 2011 MediaMind | A division of DG | All rights reserved
  • 38. Campaign Management▸ Full campaign management support Campaign set up, ad trafficking, cookie, QA, tagging, creative optimization, reporting © 2011 MediaMind | A division of DG | All rights reserved
  • 39. Production + Creative Services ▸ Full service creative and production capabilities Custom build standard or rich media ads Including mobile / HTML 5▸ Pre built, ready-made, downloadable rich media Augmented Reality, Facebook & Twitter integrations, Papervision 3D, maps, news and more! © 2011 MediaMind | A division of DG | All rights reserved
  • 40. Advanced Support PackagesAttribution Modeling Creative Optimization Data Analysis▸ Develop ▸ Develop Smart ▸ Performance attribution Versioning based reporting strategy and strategy work with ▸ Brand metrics implementation ▸ Creative matched with and reporting optimization engagement strategy data © 2011 MediaMind | A division of DG | All rights reserved
  • 41. Comprehensive SuiteServingMeasurementCreationPerformanceService © 2011 MediaMind | A division of DG | All rights reserved
  • 42. Thank you! © 2011 MediaMind || A Division of DG | All rights reserved © 2011 MediaMind A division