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MM  agency introduction - june 2012
 

MM agency introduction - june 2012

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This is MediaMind - Agency Introduction

This is MediaMind - Agency Introduction

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  • MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers.MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search.During 2010, MediaMind delivered campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media and creative agencies across approximately 8,200 global web publishers in 64 countries.
  • When we ask our agency and advertiser clients what slows down the migration of budgets they typically point to the following main complexities:- Fragmentation of their target audience across destinations and platforms Challenging engagement due to different consumer behavior Difficulty and consistently measuring success and improving results
  • This is where we come in: - MediaMind is an end to end digital campaign management platform- MediaMind enables advertisers and agencies to: More efficiently reach their audiences across all digital media opportunities Engage with their audiences with impact and relevancy Consistently measure success and optimize results-The outcome – greater opportunity for advertisers and greater demand for digital media for the benefit of MediaMind and the entire industry
  • Third- Party Ad-serving is the technology that pushes ads out onto a website allowing the advertiser to track the performance of these ads. Ad-servers deliver a true picture of what has been delivered by each site, and return consolidated reports showing how the campaign has performedAdvertisers / Agencies get a single point of contact for trafficking , creative testing, campaign delivery and performance dataUse of a 3rd Party Adserver allows the use of Rich Media, giving you many more creative options and far more relevant performance metrics
  • So what is our category of campaign management?Campaign management lets agencies and advertiser deliver effective campaigns throughout their lifecycleFrom designing the ad creative, planning and trafficking the media, to delivery of ads, all the way thru monitoring and analysis of the result dataIn order to enable and enhance these processes, we deliver the following benefits:We enable multiple ad formats and media channels from a central pointWe offer rich media and relevancy capabilities that maxmize consumer engagement…….The result – broad adoption…
  • When buildingMediaMind we took every step for you as an opportunity to have you spend less time in the system and more time getting your work done. We took this very seriously and took every chance to turn five clicks in one.
  • Whole campaign, placement, site or just plain ad screen shots delivered to you. Slap your logo on deliver it to client and get on with your day.
  • The industry is finding that in some cases, the good old creatives are not always the best solution in today’s changing environment. In the recentyears, the industry has been shifting towards having a more direct and personalized dialogue with consumers. Advertisers can really pin point the audience they are reaching and have a more relevant conversation with them. Initially, it was just geo location. Today there is much more then that. The industry realized that user data can take marketers to the next step: they can optimize the creative using what they know about the user. For example – by looking at past preferences and behaviors of the user (or the group this user is part of) – they can improve chances for conversion.
  • Control the flow of your ads , who they get served to and which adsServe them in a sequence how they rotate, or choose to auto optimise , but make sure to control the number of times with frequency capping by user or time, placement
  • The industry is finding that in some cases, the good old creatives are not always the best solution in today’s changing environment. In the recentyears, the industry has been shifting towards having a more direct and personalized dialogue with consumers. Advertisers can really pin point the audience they are reaching and have a more relevant conversation with them. Initially, it was just geo location. Today there is much more then that. The industry realized that user data can take marketers to the next step: they can optimize the creative using what they know about the user. For example – by looking at past preferences and behaviors of the user (or the group this user is part of) – they can improve chances for conversion.
  • Only 1 Click for the entire animation.
  • Its a busy world and so much is fighting for our attention...
  • I believe you can build brand in a digital world – and potentially more so here’s whyBranding is about changing perceptions. People learn by repetition and more so when linked to an emotional connection Teachers don’t just talk or show videos, they get you to write things down, get you to talk about it in groups – they get you involved… Strikes deeper connections… that is what helps you remember
  • Basic psychology suggests the more senses involved the more you are likely to remember things.A picture says a thousand words; a moving picture with sounds says millions. That is why TV and video works – it develops stories that strike an emotional connections – linked to a person or event that is when the change starts to happen Traditional media has two senses involved – TV sight and sound. Print sight and touch. Digital connects all three – sight, sound AND touch. And none demonstrated more effectively than rich media.
  • It is important to note that we have a very comprehensive offering which provides the agency with an effective one stop shop for video. Everything in one house Integrated offering provides agencies with reliable data and technology Eases effort and resources on agency end when developing and executing video campaignsFirst, you get all the benefits that third party ad server and campaign management solution has to offer:   Analyze In stream in a unified manner as part of your overall cross channel campaign Centralized control over ad serving during campaign set-up trafficking and run time Streamlined and standardized ad creation management – one familiar and unified workflow to rule them all (WS will be added in a later stage) Full campaign control and optimization capabilities Delivery and performance monitoring
  • Various ad formats and creative features are here and also more are coming soon:
  • It is important to note that we have a very comprehensive offering which provides the agency with an effective one stop shop. Everything in one house: from Ad Serving, To Wide Publisher Reach, to formats and to unified analytics. Integrated offering provides agencies with reliable data and technology Eases effort and resources on agency end when developing and executing mobile campaignLess partners to work with, less coordination and more availability of data.
  • MediaMind is currently serving mobile ads into all devices, carriers and operating systemsSeamlessly, integrates mobile into the digital marketing mixSupports creation, delivery, management and analytics of mobile campaigns and hybrid (mobile + online) campaigns within the same interfaceSupports 3rd party tracking, standard banner and rich media formatsIntuitive UI, centralized location for mobile, display, search, planning, buying and trading
  • Automatic device detection for display size, rich media and video capabilities Supports Apps, WAP and HTML5All MMA Standard size are served through one placement tagBoth Script and Non-script tags are supportedAd rotation, optimization, landing page swapping are all controlled through the MediaMind platformAutomatic Safety default system allows serving Rich Media in the fragmented mobile space with the confidence.
  • Various mobile formats: (demos are available in the next few slides)Standard Banners: MMA standardized for all sizes and all devices including feature phones.Scalable Rich Media: Simple Expandable Banner and click to video: available for all script supported devices. Scalable Rich Media: Click to Video Format: available for all script supported devices. Video is using the Device player. Video is detected and optimized manually. Limited video metrics are available (video started)Mobile Flash Banner: as Android OS 2.2 is penetrating the market – Flash is enabled and will becoming relevant for those mobile devices.Custom HTML5 Formats: Build and Serve HTML5 based Rich Media adsBuild Homepage-take-over of other custom made advanced HTML5 ads projects.
  • By bridging the silos, Agencies enjoy the benefits of One tracking system, one reporting system, enabling better decision making and have a much easier time running their campaigns.
  • As the consumer travels along their path to conversion they encounter any number of Search and Display ads. However, with Search and Display managed separately, each channel requires its own tag, both tags then report the conversion to their respective channel.The result? 1 Conversion, Counted Twice.With Eyeblaster’s universal conversion tag,the conversion is reported only to the last channel visited prior to conversion.The more accurate your data, the more powerful your decision making.
  • Key message …Eyeblaster understands agency’s need to woirk with multiple technology vendors in order to execute their digital strategy. Our open approach recognises this and removes barriers which your team’s currently have to build manual bridges or workarounds to overcome. Our open approach and workflow is used for …Creating, promoting  and implementing standards for all campaign management processes (from billing, through ad serving, tracking and analytics)Exposing rich, easy to use and transparent API to allow smooth interfacing between systems. Promote integration points development between leading systems in the industryPromoting customization of workflow by ad agencies as a differentiation tool. Eyeblaster has created a dedicated capacity under professional services to help ad agencies to customize their workflow and / or connect their internal systems with MM.
  • As in the current system you can use all three ways to upload media plan to EB platform. In this session we will explain how things have changed in MediaMind with respect to the placements set up, and how to create placements through the first options mentioned. The excel trafficking will be explained in the following session.
  • Access your data your way through our robust set of tools specifically designed to cater each of the different teams within the agency. We provide you with insights you can trust with our MRC/IAB certified methodologies and metrics which include Ad-serving, Rich Media Measurement, Broadband video and audience reach.For the planners and account managers we have pre-defined reports and campaign monitor with updates on ley delivery data every 15 minutes. For the research and analytics team we provide flexibility through our custom report builder, Excel-plug-in or our various data feeds services including Cookie level dataFor the executives and advertisers, we have a one-click power point that makes presentations a snap
  • We have 6 tools that will help you to access your data your way.1) Campaign Monitor updates key delivery data every 15 minutes2) One-Click PowerPoint makes presentations a snap3) 30+ predefined reports with vertical benchmarks4) Custom Report Builder to get the precise answer you need5) Excel Plug-In for great flexibility6) Data Feeds and API to automate data integration from any source
  • Media plan in placeAll systems readyCheck setup and delivery: if it started on time, delivery rate in line with planned, Notify publisher immediately of any problems identified at outsetContinue monitoring during the course of the day throughout the campaign What is the status – approved, pending? Has the Eyeblaster IO been signed? Has the flight started running? Monitor under- and over-delivery rates, Monitor served impressions, total clicks, CTR, interaction rate. Analyze behavior throughout campaign in real-time, Optimize on-the-fly. This feature is unique to EyeblasterFeatures:Auto-refresh every 15 minSetup statusDelivery statusPerformance statusStatus alertsManipulate fields to only monitor relevant infoManipulate variables so reporting is set to your personal settingsExport to excel – show publishers what you need doing
  • We have over 30+ reports that allows planners and account executives to extract accurate and actionable insights with ease. Every report comes with its own Benchmark so it is simple to understand how we are performing against the industry. Finally every report comes with its own graphs, so you don’t have to do them!Because we understand the eco-system of a campaign, we also offer publisher and creative shop reports that puts the data into the perspective that they need. We hide from them sensitive information such as media costs and conversions
  • Need that client presentation right now? One-Click PowerPoint makes presentations a snap.Gather all the key reports, tables and graphs with one click and have your presentation ready to go!
  • Our Custom report builder allows you to get the precise answer you need. Develop the report the exact way you want (or you client!).Create your own templates to expedite the process for future reports across for a specific client or across clients. Robust data your way.
  • Creative Tools Creating and Developing Amazing Ads Creative Control + Development FlexibilityWorkshop accommodates the full range of development stylesBeginner: Easily configurable templates and componentsAdvanced: Well-documented API allows for dynamic, class-based developmenthttp://platform.mediamind.com/OnLineHelp/MediaMind/Workshop/#9133Really advanced: custom development solutions for anything else you can dream upWorkshop empowers developers to test and preview their ad at any stage of production – No Guesswork!Creative shop can own the entire production process without relying on our team (or they can hand everything to us if they’d rather not mess with the details)Intuitive, elegant code syntax What would take 50 lines of code with some competitors can be accomplished in 10Custom tracking allows the creative shop to define the user engagements that matter Streamlined + Accommodating WorkflowWorkshop integrates the Mediamind platform seamlessly into Flash, allowing developers to maintain a productive and familiar workflowGenerate templates, download blocks, preview and upload creative without ever leaving the programEliminates the need to code separately for client review and productionPreview links or offline demos can be generated and shared at any timeIf desired, developers can bundle a rich media ad into one file to hand off for client upload with all ad settings intactMass create standard banners functionality saves a huge amount of timeCreative Assets folder structure in the online platform allows creative shops to maintain naming and organization conventions as well as reuse assets in multiple units Removes Obstacles to Advanced Executions (aka the Fun Stuff) Additional Assets help overcome publisher spec requirements to release unbridled creativityBlocks make complicated executions feasible under tight timelines by doing all of the heavy lifting Gives developers foundations of functionality without having to reinvent the wheel; all the more time to re-imagine and expand upon them!
  • Every $ we spend, every minute of every person’s day @ Eyeblaster is solely focused on agency clients. It is our sole focus.This has enabled us to build a track record of innovationAnd whilst we are a global company with significant resource, we are also nimble enough to respond to client’s individual needs and present customisedslolutionsThis is all supported by a service model offering personal touch. Every client is assigned their own support team, we do not use a ticket model.

MM  agency introduction - june 2012 MM agency introduction - june 2012 Presentation Transcript

  • MediaMind OverviewAtif Hameed| Country Manager , IranJune 2012 © 2012 MediaMind | A Division of DG | All rights reserved
  • Agenda▸ MM Overview▸ Why 3rd Party Ad serving▸ MM Features Introduction▸ Workflow between MM, Media Agency & Creative Agency▸ Campaign Setup Process▸ Analytics▸ Creative © 2012 MediaMind | A division of DG | All rights reserved
  • DG & MediaMind – Advertiser Benefits + EyeWonder + Unicast © 2012 MediaMind | A division of DG | All rights reserved
  • Massive Scale Global Offices: 62 I’m stillconcerned Countries Served: 63 about my account Advertisers: 9000 + I’m not convinced Monthly Impressions Served: 60 Billion + Little better Server Request per Second: 50 Thousand Ok, that’s big Unique Users: 750 Million + Ok Ok…I get it, scale isn’t Network Bandwidth: 16 Gigs per second an issue © 2012 MediaMind | A division of DG | All rights reserved
  • Video & More Data Constant Innovation DG Integrations Cross Channel Analytics Adding Channel Data Visual Analytics and more… HTML 5 Cross-Channel Tracking MediaMind v2 Smart Versioning Smart Planning Launched Smart Trading MediaMind Platform Built for agencies Launched ACM Campaign Management v1World ClassRich Media Provider © 2012 MediaMind | A division of DG | All rights reserved
  • MRC & IAB CertifiedMediaMind is certified agency ad serverby Media Rating Council (MRC) for compliance withThe IAB four major guidelines :•Ad Campaign Measurement•Rich Media Ad Measurement•Broadband Video Measurement•Audience Measurement © 2012 MediaMind | A division of DG | All rights reserved
  • Challenges in Migrating to Digital AdvertisingAdvertisers Agencies Media Suppliers Consumers Media Display Agency Industry Search Challenges • Fragmentation Networks • Noise • Inefficiency Emerging Creative Agency © 2012 MediaMind | A Division of DG | All rights reserved
  • MediaMind: Addressing Digital Advertising ChallengesAdvertisers Agencies MediaMind Media Suppliers Consumers Media Display Agency Search Integrated reach  Resolves fragmentation Impact & relevancy Networks  Overcome noise Optimization  Addresses inefficiency Emerging Creative Agency © 2012 MediaMind | A Division of DG | All rights reserved
  • Campaign Management without Ad Serving Deliver Media Deliver plan 1 Creative 1 Site 1 Publisher Server1 Reports from each Deliver Media Deliver publisher in different plan 2 Creative 2 Site 2 Publisher Server 2 format and metrics Impressions Clicks only… Deliver Publisher Server 3 Deliver Media plan 3 etc Creative 3 Site 3 etc etc © 2012 MediaMind | A Division of DG | All rights reserved
  • Campaign Management with Ad Serving Generate one Site 1 set of reports! Site 2Submit one media plan andone set of creatives on the Impressions platform Clicks Unique User / Click Exposure Frequency Interaction Rate Video Metrics Conversions Costs Site 3 etc ROI © 2012 MediaMind | A Division of DG | All rights reserved
  • Central Independent Measurement 3rd Party Adserving offers an independent source of campaign tracking to monitor campaign delivery and performance across all publishers, within consolidated reports. Publisher C Publisher Publisher D B Publisher Publisher E A MediaMind Advertiser © 2012 MediaMind | A Division of DG | All rights reserved
  • Why advertisers rely on 3rd party ad serving?  Accountability (3rd party audit)  Control of your campaign  Improving your campaign ROI  De-duplication: MediaMind provides identifies unique ad exposures across publishers to give you true unique reach and frequency data.  Access to Rich Media © 2012 MediaMind | A Division of DG | All rights reserved
  • Managing the Full Digital Campaign Lifecycle Multiple web sites, formats and channels  Targeting ads to audiences Concurrent global delivery  Increased impact  Consistent measurement and analytics  Optimization for efficiency © 2012 MediaMind | A division of DG | All rights reserved
  • Marketing Suite Developer Tracking Ad Demand Planning Dynamic Tools & Analytics Serving Side & Buying Creative Platform MediaMind Rich Media MediaMind Blocks MediaMind Analytics Smart Trading Smart Planning Smart Versioning MediaMind StandardEyeblaster Workshop Channel Connect MediaMind In-stream Video MediaMind Mobile © 2012 MediaMind | A division of DG | All rights reserved
  • Ad Serving SolutionsNext Generation Campaign Management © 2012 MediaMind | A Division of DG | All rights reserved
  • Based Within a Single, Easy Interface Universal Search FiltersBookmarking Process Guide © 2012 MediaMind | A Division of DG | All rights reserved
  • Automated Screenshots One-click screenshots of live ads delivered in AdSnap PowerPoint! © 2012 MediaMind | A Division of DG | All rights reserved
  • Global Campaign Manager (GCM) Only Master Agency and Campaign data is efficiently Advertiser have access to tracked on the master level Master Campaign the reporting campaign APAC US Regional EU Regional Regional Media Agency Media Agency Media Agency Spain Media UK MediaEast Region West Region Agency Australia Singapore AgencyUnique Data Unique Data Unique Data Unique Data Unique Data Unique Data Creative Creative Creative Creative Creative Agency Agency Agency Agency Agency © 2012 MediaMind | A Division of DG | All rights reserved
  • MM Targeting capabilities Geo targeting Retargeting Publisher data © 2012 MediaMind | A Division of DG | All rights reserved
  • To deliver the right ad to the right person the right time © 2012 MediaMind | A division of DG | All rights reserved
  • Targeting and Sequencing • Rotate your rich and standard ads, as well as $£ messages to ensure the best user experience € • Set to auto optimise by any metric • Frequency cap by time, placement, and day-part Save serving cost and get betterControl the sequence,rotation performance and frequency of your ads © 2012 MediaMind | A Division of DG | All rights reserved
  • Rotation & Optimization Capabilities Even Distribution State Based (Default) Automatic Weighted Optimisation Distribution Time Based Sequence Advanced Sequence © 2012 MediaMind | A Division of DG | All rights reserved
  • Smart Versioning – Dynamic ContentSmart Versioning is a part of Eyeblaster Workshop™ for Flash®plug-in Smart Text 1 In Flash developers can automatically scan existing ads or ads built from scratch to make any element dynamic: ▸ Text Attributes ▸ Images ▸ Video ▸ Sound ▸ Flash ▸ Variables AD 1 AD 1500 and more! Smart Text 2 Multiple versions of the ad are then very easily created in MediaMind ! © 2012 MediaMind | A Division of DG | All rights reserved
  • more thaninstantlyupdatedcountries / languages creative executions © 2012 MediaMind | A Division of DG | All rights reserved
  • Tourism Australia Case Study▸ Tourism Australia utilized six unique banners highlighting different vacation activities: 0.82% 90% Rotation 90% Rotation 90% Rotation 90% Rotation Weeks 1 – 2 All Creative Running Week 3 Week 4 Week 5 Week 6 10% Rotation 10% Rotation 10% Rotation 10% Rotation 0.15% Regular Campaign Campaign w/ Smart Versioning © 2012 MediaMind || A Division of DG | All rights reserved © 2011 MediaMind A division
  • Smart Versioning summary more efficient more effective with more creative versions Higher ROI © 2012 MediaMind | A division of DG | All rights reserved
  • Beyond the Click - Conversions User A Seen Ad on Seen Ad on Click on “Join Landing Page MSN Yahoo! Contest” 1 1 Post Imp Post Imp Conversion for Conversion for Yahoo! Yahoo! User B Seen Ad on MSN Click Ad on Y! Landing Page 1 Post Click Conversion for Y!Conversion TagsConversions Tags are defined by the client & can be setup to record conversionsbased on specific:•Cookie Window Period – 1 to 90 days• Attribution Settings - Last event, Last Click, Click over• Deduplication Settings - Sites/Affiliates and Search/Display © 2012 MediaMind | A Division of DG | All rights reserved
  • consumer engagement © 2012 MediaMind | A division of DG | All rights reserved
  • Teachers / kids © 2012 MediaMind | A division of DG | All rights reserved
  • makingsense © 2012 MediaMind | A division of DG | All rights reserved
  • Expandable Page Banner Polite Collapse Banner Push Down MSN Banner Messenger Full Page Rich Media Ad Formats Synchronized Video AdExtender Widgets Wallpaper Skinner Side Kick Film Strip © 2012 MediaMind | A division of DG | All rights reserved
  • The Best Of The Best Largest publisherapproved format list Hundreds of combinations of formats and features Most advancedrich media offering available Click Any To Demo © 2012 MediaMind | A division of DG | All rights reserved
  • Innovative Ad Formats Screen Grab Levitator Accordion RevealFace Detection Dior Ad format push Down Loreal Billboard © 2012 MediaMind | A division of DG | All rights reserved
  • In-Stream Video © 2012 MediaMind | A division of DG | All rights reserved
  • Comprehensive Video Ad Solution Video Ad Formats Linear Companion Non-Linear In-Banner Custom Launch Video Campaigns With EaseSupported in Smart Actively Pushing Resize/ Fix Pre-Campaign Easy Access to Planning VAST 2.0 Standards Packages in Video Creative Review Video Assets Studio and QA © 2012 MediaMind | A Division of DG | All rights reserved
  • Mobile Ads © 2012 MediaMind | A division of DG | All rights reserved
  • Comprehensive Mobile Ad Solution Ad Serving Ad Formats Analytics • Unified campaign • Standard ad formats • Unified metrics management solution • Advanced • Real time analytics capabilities • Intuitive and turn key • Unique user • Custom development reporting • Wide publisher network © 2012 MediaMind | A Division of DG | All rights reserved
  • MediaMind Mobile Ad Serving Capabilities Devices OS / Carriers Management Creation Delivery Optimization WAP and APP Analytics Publishers © 2012 MediaMind | A Division of DG | All rights reserved
  • Making Mobile Easier Auto Device Detection Platform Controls • Ad rotation • Optimization • Landing page swapping Tag Support Automatic Safety Script and Non-Script Default System <script type=“ ”> </script> <noscript> </noscript> HTML 5 Rich Media Flash Standard © 2012 MediaMind | A Division of DG | All rights reserved
  • Channel Connect for Search One Tracking System One Reporting System Better Decision Making © 2008 Eyeblaster. All rights reserved Ease of Implementation © 2012 MediaMind | A Division of DG | All rights reserved
  • Accurate Conversion Data (de-duplication)When Search and Display are tracked separately together Conversion is incorrectly recorded in each channel - De- duplication visited by theis Conversion consumer recorded by correctly last channel visited display search Cross-channel exposure One purchase Only 1 universal tag A separate tag is is required for all required for each channels channel </EB conversion _tag> </display_tag> </search_tag> © 2012 MediaMind | A Division of DG | All rights reserved
  • Digital Campaign Management• Campaign Process – Who does What When• Step 1 – Media Plan and Generation of IO• Step 2 – Campaign Set Up• Step 3 – Trafficking Ads• Step 4 – Code Generation• Step 5 – Monitoring your campaign © 2012 MediaMind | A division of DG | All rights reserved
  • Roles & Responsibilities Who does what? Media Agency Creative Agency Publisher •Creates Campaign & •Creates Ads Placements •Sent Code Package by the •Assigns Ads to Campaign Media Agency •Assigns Creative agency •Attach Ads to Placements •Serves live ad campaign •Signs Insertion Order [IO] •Publish Ads © 2012 MediaMind | A Division of DG | All rights reserved
  • A. Ensure Pre-Campaign Planning is complete and send final media Campaign Process plan MM AM. MM AM to issue IO (2 B. MP to traffic campaign in MM D/E. MP to provide CA days) & return to MP. Platform and notify CA when with publisher & campaign trafficking is completed. MediaMind technical specs for relevant ad formats. MP to sign & return to C/F. Creative Submission. CA to H. CA builds creative. CA to MM. (Required before upload, attach & publish ad- contact MM CS if require Code Tags can be served assets to MMPlatform. technical assistance. generated for Publishers) Note: Media Planner is G. MP to generate code package and send CA revise creative. CA to to oversee and manage contact MM CS if require the process, ensuring to publisher. technical assistance. that timelines are met to ensure campaign deadline. NO Legend: Publisher Approved?? MM AM – MediaMind Account Manager YES MM – MediaMind MM CS – Creative Specialist I. MP to monitor whenMP – Media Planner CA - Creative Agency campaign starts. Generate Delivery Summary Report after 24hrs of start date. © 2012 MediaMind | A Division of DG | All rights reserved
  • Access Your DataWe have robust tools thatprovide you with deeperinsights into your campaign▸ For agencies, we offer tools for anyone on the team: ► Planners/Account Managers ► Research & Analytics ► Executives ► Advertiser representatives © 2012 MediaMind Technologies Inc. | All rights reserved © 2012 MediaMind | A division of DG
  • Making Data Actionable Predefined Custom Report Reports Builder & Service One-click Plug-in Reporting for Excel Campaign Data Feeds Monitor Service © 2012 MediaMind Technologies Inc. | All rights reserved © 2012 MediaMind | A division of DG
  • Campaign Monitor – Data in Real Time▸ Instant access to key performance indicators▸ View all campaigns at a glance▸ Detect problems quickly and easily▸ Gain control with real-time data © 2012 MediaMind | A division of DG | All rights reserved
  • Campaign Monitor and Analytics Homepage View : Report Generation: Drop down Click On Analytics Real Time Campaign Monitor © 2012 MediaMind | A division of DG | All rights reserved
  • Campaign Monitor• Select the campaign to view itsdifferent status for: •Campaign Setup •Delivery •Performance •ROI•3 Colours Coding to representthe status: •Red – Issues on error level •Orange – Issues on warning level •Green – All is well based on setup © 2012 MediaMind | A division of DG | All rights reserved
  • Predefined Reports▸ 30+ predefined reports▸ Grouped into nine categories – makes it easy to use▸ For agencies, publishers and creative shops ► Plus… embedded benchmarks and graphs © 2012 MediaMind Technologies Inc. | All rights reserved © 2012 MediaMind | A division of DG
  • Analytics: Generating Predefined Reports Report Sample: Use this to preview how your report will look like Use this filtering tool to generate reports which you only want to track specific performance on: •Sites •Placements •Ad Name •Ad formats Don’t want to pull weekly reports for a long campaign? Schedule them to your email and set the date range: •Daily •Weekly – Choose the specifc day •Monthly •Quarterly You are now ready to pull your reports Give your customised report a name and save it -> Easier pulling of reports in future © 2012 MediaMind | A division of DG | All rights reserved
  • One-Click PowerPoint▸ Full summary of campaign metrics▸ Combination of 30 separate reports▸ Complete with tables, graphs, creative hyperlinks © 2011 MediaMind Technologies Inc. | All rights reserved © 2012 MediaMind | A division of DG
  • Custom Report Builder▸ Select the metrics you need▸ Mix delivery, engagement and conversion data▸ User guidance to achieve quick results▸ Easy manipulation of data © 2011 MediaMind Technologies Inc. | All rights reserved © 2012 MediaMind | A division of DG
  • Analytics: Generating a Custom Report •Quick Search for Fields to be Available in your report •Preview how the report will look like Further customise the available fields to be included in the reportChoose:Custom Report Builder Add any relevant metrics you need from the 4 Categories : •Expansion •Video •Custom Interactions •Conversions © 2012 MediaMind | A division of DG | All rights reserved
  • Analytics > Agency Reports © 2012 MediaMind | A division of DG | All rights reserved
  • MediaMind Analytics – Available MetricsAnalysing Campaign Performance Delivery Metrics Engagement Metrics Media Buy Analysis Metrics Conversions Metrics – Total/Unique – Rich Media Banners Expansions Post Impressions Impressions Site Unique Overlap Interactions Post Clicks Dwell Time/ Rate Total Conversions Clicks Frequency Reports Video Metrics (Video Conversion Rate Starts, Video played rate)Analysing Media Costs Totals Average Costs Returns Total Revenue Average Cost per Action ( if Sales conversion tags are ROI – Return on Investment used) Average Cost per Click ROAS - Return on Advertising Total Profit Average Cost per Conversion Spending © 2012 MediaMind | A division of DG | All rights reserved
  • Types of Mediamind Reports ( Display) • Provide delivery performance data including impressions, clicks, clickthrough rates etc for all placements and ads in your campaigns Delivery Reports • See: Delivery Summary Report • Provide brand engagement data including ad interactions, custom interactions, video performance, and so on, especially in Engagement relation to Rich Media Banners Reports • See: Engagement Summary and Custom Interactions Metrics •In bold are reports types that we highly recommend generating to analyse your campaign © 2012 MediaMind | A division of DG | All rights reserved
  • Types of Mediamind Reports ( Display) • Provide insight on unique audience that have viewed the ads ; average number of times an ad was exposed to a unique user ; analysis of Unique and publishers’ audience across multiple site Frequency • See: Unique Metrics Summary, Peformance by Frequency; Site Unique Overlap, • Provide insight on performance based on creative concept, creative dimensions and creative formats Creative Comparison • See: Creative Summary, Ad Format Comparison •In bold are reports types that we highly recommend generating to analyse your campaign © 2012 MediaMind | A division of DG | All rights reserved
  • Types of Mediamind Reports ( Display & Mobile) • Provide insights on defined conversions on advertiser’s page; analyze post imps and post clicks ; see the path to conversion with raw reports Conversion Reports (upon request) • See : Conversion Summary • Provide insight on the channel impact rate of conversions derived from both your search & display campaigns; spot trends in paths to Channel Connect for conversion Search Reports • See: Search overview, Cross Channel Overview , Path to conversion analysis by Channel, Path to conversion analysis by Publisher •In bold are reports types that we highly recommend generating to analyse your campaign © 2012 MediaMind | A division of DG | All rights reserved
  • ForCreative © 2012 MediaMind | A division of DG | All rights reserved
  • Eyeblaster Workshop Full Planning Development Production © 2012 MediaMind | A division of DG | All rights reserved
  • Preview That Gives You the Whole View Preview multiple ads View ad info at once Instantly QA Collaborate with others ad © 2012 MediaMind | A division of DG | All rights reserved
  • MediaMind Creative Zonehttp://creativezone.mediamind.com/ © 2012 MediaMind | A division of DG | All rights reserved
  • MediaMind Blockshttp://creativezone.mediamind.com/blocks.aspx © 2012 MediaMind | A division of DG | All rights reserved
  • QA your ad Clickthru? Tools to help QA your Ads Custom ExpansionInteractions Direction Tracked? 1. Ad Interactions Monitor 2. Ad Preview Pane 3. Ad Positioning 4. Ad>>Ads URLs Functional Buttons? Sound Auto Close/Expan initiated? d/Rollover © 2012 MediaMind | A division of DG | All rights reserved
  • ResearchLeadership © 2012 MediaMind | A division of DG | All rights reserved
  • Quarterly Benchmarks © 2012 MediaMind | A division of DG | All rights reserved
  • Online Training and ResourcesUsers have to be logged into MediaMind to access this link http://www.eyeblasterwiz.com/Eyeblaster.ACM.TrainingZone/ http://www.eyeblas terwiz.com/Eyebla ster.ACM.Training Zone/ © 2012 MediaMind | A division of DG | All rights reserved
  • Why MediaMind? MediaMind 1. Agency-focused & neutral 2. Technology & innovation track record 3. Agile & responsive for customized needs 4. Global reach, local expertise © 2012 MediaMind | A division of DG | All rights reserved
  • www.mediamind.com Atif.hameed@mediamind.com@mediamind_chat@creative_zone © 2012 MediaMind Technologies Inc. | All rights reserved