1. Settle for design of a business website that addresses your potential customers’
specific needs and preferences.
Factors to consider for Business website design
Your business needs a unique website that can help curve out a unique identity in a highly competitive market.
The website design should incorporate customer oriented features that address their specific tastes and
preferences.
Thus, you should engage a web design company that has a reputation of building websites that help attract
visitors and convert them to customers. This is a sure way to enhance the market presence and boost sales for
increased profitability and growth.
Custom web design incorporates a business’ unique circumstances to help it remain distinct. It takes into account
different production processes, unique product characteristics etc and incorporates those in the design while
portraying company values well to the intended audience. Visitors will always associate your products with what
they see once they visit your site. This makes it very important to give visitors an accurate picture of the excellence
and value your products or services offer.
Web design companies have emerged at unprecedented rates. This does not mean you have unlimited options
once you go online shopping for the best and most reliable services for the design of your business site. As
such, you should consider experience, expertise and skills in the development of sites in line with the best
industry practices.
You should insist on a web site that is stable and uploads quickly. Additionally, check to see if you web
designer can offer a complete package for all your design needs. A complete business site may call for the use of
both static and dynamic development techniques to address specific needs.
A web page design that is visitor-friendly
2. The cost of acquiring a website becomes insignificant if the site fails to impress visitors. In that case the site is
as good as nothing to business. However, with a design that puts into consideration not only what visitors want
but also how they want it, you can enhance conversion rates and promote business growth tremendously.
For enhanced conversion rates, you need a web page that does not try your visitors’ patience; else they will all
come and go before they can explore everything you have to offer. The web page design should incorporate easy to
use navigation features. This includes conveniently placed links for movement from one page to the other. Most
importantly, label (name) all pages clearly and have a home page link everywhere. For customers that wish to
take time and explore the contents of your website, you should offer a site map that can say in a nutshell what
your pages are about and where to reach them.
Equally important, is the availability of icon links and images that help compliment primary navigational links.
When it comes to navigation, redundancy of links is not exactly a bad thing!
Additionally, a web page design determines how quick it loads. Your designer should employ lean techniques
such as Cascading Style Sheets (CSS) that ease the load on individual HTML pages. It may also help to avoid
use of frames unless it is very necessary to include them in the design.
Some Google search engine users click on several appropriate search results links at once and go for the one
that opens sooner. If your pages take long to load, you may have fewer visitors than your competitors.
Sigma InfoTech
Level 8, 33 York Street, NSW, Sydney, Australia - 2000
Tel: 1300782023
Fax: 1300 79 44 02
E-mail: sales@sigmainfotech.com.au
http://www.sigmainfotech.com.au/
http://www.sigmainfotech.com.au/websitedesign.htm
