Gabriel Karam - Zawya

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The Opportunity in Business-to-Business (B2B) Online Communities

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Gabriel Karam - Zawya

  1. 1. 1
  2. 2. The Opportunity in Business-To- Business (B2B) Online Communities By: Gabriel Karam 2
  3. 3. Progression of technology 3
  4. 4. Progression of technology 4
  5. 5. Progression of technology 5
  6. 6. Progression of technology 6
  7. 7. 7 Technology has changed the flow of information…
  8. 8. What do we do then? 8 Connect and engage Communicate (push strategy) Simply, embrace it… Provide relevant info (pull strategy)
  9. 9. Facts and figures… 9 Today, over 90% of b2b buyers start their buying cycle online by researching companies, products, and solutions before seeking help from sellers.
  10. 10. Facts and figures… 10 93% of business buyers believe all companies should have a social media presence 85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them Source: Buzz Marketing
  11. 11. Facts and figures… 11
  12. 12. The challenge is how? Create a clear online marketing strategy starting with your Website and question: What do we need our website to do? How can we make our website as frictionless as possible? How can we make our website sharable on different social media networks? 12
  13. 13. B2B Online presence Participate in online communities 13 Reach ~3 Million professional from the Middle East Reach ~1 Million professional from the Middle East Reach ~750,000 professional from the Middle East
  14. 14. B2B Online presence Advertise online 15 B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013 Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013 Source: AMR International B2B Online Marketing Assessment and Forecast to 2013
  15. 15. B2B Online presence Advertise online 16 B2B interactive marketing spending will climb to nearly $4.8 billion in 2014. Source: Forrester Research
  16. 16. Targeted campaign 17
  17. 17. Targeted campaign 18
  18. 18. Tips Don’t dump your content on your website or other communities without a clear content strategy that is integrated from an online marketing strategy Treat your audience online as you treat them face 2 face 19
  19. 19. Tips Set clear online marketing strategy that is integrated from your overall business plan… and remember: “Your competitors are down the corner!” 20
  20. 20. Finally… 21
  21. 21. 22 th@nk you! Gabriel Karam Head of Advertising Sales Zawya Tel: +971 4 363 5660 Mobile: +971 50 3495196 Email: gabriel@zawya.com

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