Ad Networks & Exchanges
Future of Media Buying?
How to Buy an Ad in X Steps?
Advertiser
Agency
Publisher/Site
Network Network
How to Buy an Ad in X Steps?
Advertiser
Agency
Site 1 Site 2 Site 3 Site 4 Site 5 Site 6
Ad Networks
• Reach
– One Stop Shop: Saving Time
• Technology
– Targeting
– Measurement
– Execution
• Service
• Greater kn...
Retargeting
We are Watching you!
Network Network
How to Buy an Ad in X Steps?
Advertiser
Agency
Site 1 Site 2 Site 3 Site 4 Site 5 Site 6
Ad-Exchange
How to Buy an Ad in X Steps?
Advertiser
Agency
Site
Network Network
Site Site Site Site Site Site Site Site
Why Bother?
• 1 Hour of watching TV = 1 Channel
• 1 Day = 1 Newspaper (if any)
• 1 Hour of Internet browsing = 4-12 Sites
Ad-Exchange
NetworkNetwork
Ad-Exchange
Network
How to Buy an Ad in X Steps?
Advertiser
Agency
Site
Network
Site
Ad-Exchange
NetworkNetwork
Ad-Exchange
Network
How to Buy an Ad in X Steps?
Advertiser
Agency
Site
Network
Site
DSP
Ad-Exchange
NetworkNetwork
Ad-Exchange
Network
How to Buy an Ad in X Steps?
Advertiser
Agency
Site
Network
Site
DSP Data E...
Is it complicated enough?
Hold your Breath
What about You ?
• Reach for more
– One Site is not enough
• Demand use of Technology
– Measurement/Targeting
• Make use o...
Thank you
Isam@ikoo.com
Questions?
Isam Bayazidi - ikoo
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Ad Networks & Exchanges: The Future of Online Media Buying

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Isam Bayazidi - ikoo

  1. 1. Ad Networks & Exchanges Future of Media Buying?
  2. 2. How to Buy an Ad in X Steps? Advertiser Agency Publisher/Site
  3. 3. Network Network How to Buy an Ad in X Steps? Advertiser Agency Site 1 Site 2 Site 3 Site 4 Site 5 Site 6
  4. 4. Ad Networks • Reach – One Stop Shop: Saving Time • Technology – Targeting – Measurement – Execution • Service • Greater knowledge of consumers(Retargeting)
  5. 5. Retargeting We are Watching you!
  6. 6. Network Network How to Buy an Ad in X Steps? Advertiser Agency Site 1 Site 2 Site 3 Site 4 Site 5 Site 6
  7. 7. Ad-Exchange How to Buy an Ad in X Steps? Advertiser Agency Site Network Network Site Site Site Site Site Site Site Site
  8. 8. Why Bother? • 1 Hour of watching TV = 1 Channel • 1 Day = 1 Newspaper (if any) • 1 Hour of Internet browsing = 4-12 Sites
  9. 9. Ad-Exchange NetworkNetwork Ad-Exchange Network How to Buy an Ad in X Steps? Advertiser Agency Site Network Site
  10. 10. Ad-Exchange NetworkNetwork Ad-Exchange Network How to Buy an Ad in X Steps? Advertiser Agency Site Network Site DSP
  11. 11. Ad-Exchange NetworkNetwork Ad-Exchange Network How to Buy an Ad in X Steps? Advertiser Agency Site Network Site DSP Data Exchange
  12. 12. Is it complicated enough? Hold your Breath
  13. 13. What about You ? • Reach for more – One Site is not enough • Demand use of Technology – Measurement/Targeting • Make use of the Network’s knowledge of consumers
  14. 14. Thank you Isam@ikoo.com Questions?

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