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Hussam Hammo - Wizards Productions

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  • 1. Social Gaming
    How games are changing the world!
    HussamHammo
    Chief Products Officer
    @abuhammo
  • 2. About Wizards Productions
    Wizards has 11 titles, 10 were made inhouse
    Has 350 thousand registered players
    +30 million page views per month
    Business model: Freemium (user upgrades)
    Recently launched the first Arabic MMO girls game on Facebook
  • 3. Our Main Products
  • 4. Our Main Products
  • 5. Our Statistics
    64% of users are from Saudi Arabia
    71% of users are between 13 – 22 years old
    80% of payments come from Saudi Arabia
    Average time on site: 15 minutes, up to 30 minutes
    All revenue comes from virtual goods
  • 6. Case Study: Zynga
    Publisher of Farmville, Texas HoldEm, Mafia Wars …
    350+ Million Active users per month! (source: Zynga.com)
    Zynga owns 6 of the top 10 Facebook games
    1+ Million US Dollars revenue per DAY (450 million in 2010)
    90% of Zynga’s revenues come from selling virtual goods
    Zynga gamers raised 1.5$ million for Haiti Relief fund in 5 days
  • 7. Games cant be ignored!
    53% of Facebook users play games (270 million)
  • 8. Games cant be ignored!
  • 9. Games cant be ignored!
    * Neilsen
  • 10. Advertising using games
    7% of online time is spent playing games
    In game advertising is expected to reach $3 billion in 2014
    72% of gamers recall seeing ads for brands in-game (average 29%)
  • 11. In game Advertising
    Spending on in-game advertising and product placement, will reach $1billion by 2010 Yankee Group, a Boston research firm.
    Targeting the right audience
    Interactive advertising, unlike traditional banners, users can buy, sell and keep your brand in their inventory
  • 12. In game Advertising
    Non profit Water.org raised $13,000 in under a week through FishVille players purchasing a specially designed fish.Traffic to their website increased ten-fold during the campaign.
    Advertising in videogames, after all, gives marketers a rare opportunity to buy a starring role in a popular entertainment vehicle.
  • 13. Product Placement exampleArabianhitman.com
    Arabianhitman.com
  • 14. Product Placement exampleArabianhitman.com
    Players frequently buy items from the game (guns, shields and potions)
    Guns and shields are used to help protect the player as well as giving him/her an attack bonus
    The laptop with its technologically advanced features can easily replace the shields by giving the player the ability toie. infiltrate enemy bases and jam their signals
  • 15. Product Placement exampleArabianhitman.com
    When a player buys a Sony Vaio, he will receive a $50 voucher
    These vouchers can be redeemed on any of Wizards Productions games which includes an 11 game portfolio
    Arabianhitman.com
  • 16. Product Placement examples
  • 17. Product Placement examples
  • 18. THANK YOU!
    We take our gaming seriously
    HussamHammo
    hussam@wizardsproductions.com
    @abuhammo
    www.wizardsproductions.com