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Hussam Hammo - Wizards Productions

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    Hussam Hammo - Wizards Productions Hussam Hammo - Wizards Productions Presentation Transcript

    • Social Gaming
      How games are changing the world!
      HussamHammo
      Chief Products Officer
      @abuhammo
    • About Wizards Productions
      Wizards has 11 titles, 10 were made inhouse
      Has 350 thousand registered players
      +30 million page views per month
      Business model: Freemium (user upgrades)
      Recently launched the first Arabic MMO girls game on Facebook
    • Our Main Products
    • Our Main Products
    • Our Statistics
      64% of users are from Saudi Arabia
      71% of users are between 13 – 22 years old
      80% of payments come from Saudi Arabia
      Average time on site: 15 minutes, up to 30 minutes
      All revenue comes from virtual goods
    • Case Study: Zynga
      Publisher of Farmville, Texas HoldEm, Mafia Wars …
      350+ Million Active users per month! (source: Zynga.com)
      Zynga owns 6 of the top 10 Facebook games
      1+ Million US Dollars revenue per DAY (450 million in 2010)
      90% of Zynga’s revenues come from selling virtual goods
      Zynga gamers raised 1.5$ million for Haiti Relief fund in 5 days
    • Games cant be ignored!
      53% of Facebook users play games (270 million)
    • Games cant be ignored!
    • Games cant be ignored!
      * Neilsen
    • Advertising using games
      7% of online time is spent playing games
      In game advertising is expected to reach $3 billion in 2014
      72% of gamers recall seeing ads for brands in-game (average 29%)
    • In game Advertising
      Spending on in-game advertising and product placement, will reach $1billion by 2010 Yankee Group, a Boston research firm.
      Targeting the right audience
      Interactive advertising, unlike traditional banners, users can buy, sell and keep your brand in their inventory
    • In game Advertising
      Non profit Water.org raised $13,000 in under a week through FishVille players purchasing a specially designed fish.Traffic to their website increased ten-fold during the campaign.
      Advertising in videogames, after all, gives marketers a rare opportunity to buy a starring role in a popular entertainment vehicle.
    • Product Placement exampleArabianhitman.com
      Arabianhitman.com
    • Product Placement exampleArabianhitman.com
      Players frequently buy items from the game (guns, shields and potions)
      Guns and shields are used to help protect the player as well as giving him/her an attack bonus
      The laptop with its technologically advanced features can easily replace the shields by giving the player the ability toie. infiltrate enemy bases and jam their signals
    • Product Placement exampleArabianhitman.com
      When a player buys a Sony Vaio, he will receive a $50 voucher
      These vouchers can be redeemed on any of Wizards Productions games which includes an 11 game portfolio
      Arabianhitman.com
    • Product Placement examples
    • Product Placement examples
    • THANK YOU!
      We take our gaming seriously
      HussamHammo
      hussam@wizardsproductions.com
      @abuhammo
      www.wizardsproductions.com