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Social Gaming How games are changing the world! HussamHammo Chief Products Officer @abuhammo
About Wizards Productions Wizards has 11 titles, 10 were made inhouse Has 350 thousand registered players +30 million page views per month Business model: Freemium (user upgrades) Recently launched the first Arabic MMO girls game on Facebook
Our Statistics 64% of users are from Saudi Arabia 71% of users are between 13 – 22 years old 80% of payments come from Saudi Arabia Average time on site: 15 minutes, up to 30 minutes All revenue comes from virtual goods
Case Study: Zynga Publisher of Farmville, Texas HoldEm, Mafia Wars … 350+ Million Active users per month! (source: Zynga.com) Zynga owns 6 of the top 10 Facebook games 1+ Million US Dollars revenue per DAY (450 million in 2010) 90% of Zynga’s revenues come from selling virtual goods Zynga gamers raised 1.5$ million for Haiti Relief fund in 5 days
Games cant be ignored! 53% of Facebook users play games (270 million)
Advertising using games 7% of online time is spent playing games In game advertising is expected to reach $3 billion in 2014 72% of gamers recall seeing ads for brands in-game (average 29%)
In game Advertising Spending on in-game advertising and product placement, will reach $1billion by 2010 Yankee Group, a Boston research firm. Targeting the right audience Interactive advertising, unlike traditional banners, users can buy, sell and keep your brand in their inventory
In game Advertising Non profit Water.org raised $13,000 in under a week through FishVille players purchasing a specially designed fish.Traffic to their website increased ten-fold during the campaign. Advertising in videogames, after all, gives marketers a rare opportunity to buy a starring role in a popular entertainment vehicle.
Product Placement exampleArabianhitman.com Players frequently buy items from the game (guns, shields and potions) Guns and shields are used to help protect the player as well as giving him/her an attack bonus The laptop with its technologically advanced features can easily replace the shields by giving the player the ability toie. infiltrate enemy bases and jam their signals
Product Placement exampleArabianhitman.com When a player buys a Sony Vaio, he will receive a $50 voucher These vouchers can be redeemed on any of Wizards Productions games which includes an 11 game portfolio Arabianhitman.com