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Visual Content Marketing

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The creation, tagging and distribution of multimedia content with the purpose of engaging current and prospective customers via the Internet; the motivation behind content marketing is the belief that ...

The creation, tagging and distribution of multimedia content with the purpose of engaging current and prospective customers via the Internet; the motivation behind content marketing is the belief that educating the customer results brand recognition as a thought leader and industry expert.

Marketers may use content marketing as a means of achieving a variety of business goals. These may include: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention.

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Visual Content Marketing Presentation Transcript

  • 1. Video, Photography & Virtual Tours
    Visual Content Marketing for Real Estate
    Mark Schow – Mediamax, Inc.
    www.MediamaxMarketing.com
  • 2. Visual Content Marketing
    The creation, tagging and distribution of multimedia content with the purpose of engaging current and potential customers via the Internet.
    The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition as a thought leader and industry expert.
    Marketers may use content marketing as a means of achieving a variety of business goals. These may include: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention.
  • 3. Visual Content Marketing
    Presentation Overview
    • Marketing Goals
    • 4. Dominate Google search results
    • 5. Establish yourself as a trusted regional, local or hyper local real estate expert
    • 6. Generate buyer & seller inquiries
    • 7. Real Estate Related Content
    • 8. Listing Marketing
    • 9. Personal Branding
    • 10. Visual Content Types
    • 11. Photography
    • 12. Virtual Tours (Single Property Websites)
    • 13. Video Slideshows
    • 14. Full Motion Videos
    • 15. Screencasts
    • 16. Key Wording
    • 17. Tagging content for Search Engine Optimization
    • 18. Distribution
    • 19. Hosting & Video Sharing Sites
    • 20. Syndication Platforms
    • 21. Measure
    • 22. Analytics to measure effectiveness
  • Internet Search Engines
    What is the #1 Internet Search Engine?
    Google
    What is the #2 Internet Search Engine?
    YouTube
  • 23. Search Engine Ranking
    March –vs- April 2010
  • 24. Video Referring Site Ranking
    August 2010
  • 25. Personal Brand -vs- Listing Marketing
  • 26. Google Search – Zachary Epps
    Everything Results
  • 27. Google Search – Zachary Epps
    Image Results
  • 28. Google Search – Zachary Epps
    Video Results
  • 29. Google Search – Zachary Epps
    Video Results
  • 30. YouTube Search – Zachary Epps
    Video Results
  • 31. Yahoo Search – Zachary Epps
    Video Results
  • 32. Google Search – Real Estate Listing
    Video Results
  • 33. Google Search – Real Estate Listing
    Image Results
  • 34. Google Search – Real Estate Listing
    Video Results
  • 35. Visual Content Types
    • Photography
    • 36. Full Motion Video
    • 37. Virtual Tours & Video Slideshows (Single Property Websites)
    • 38. Video Slideshow
    • 39. Screencast
  • Visual Content Types
    Photography
    • Photography (Keyword Searchable)
    • 40. Do It Yourself
    • 41. Professional
  • Visual Content Types
    Photography
    Do It Yourself Examples
  • 42. Visual Content Types
    Photography
    Professional Examples
  • 43. The Importance of Multiple Listing Photo’s
  • 44. Great Ways to use Photography to Promote Yourself and Your Business
    Take pictures of:
    • Local neighborhoods
    • 45. Colorado Landmarks
    • 46. Colorado Scenery
    • 47. Businesses
    • 48. Listings
    Create Video Slideshows, Keyword and upload to:
    • YouTube.com
    • 49. Hundreds of other Video Sharing Sites
    Keyword tag images and upload to:
    • A Photography Blog
    • 50. Slideshare.com
    • 51. Facebook.com
    • 52. Flickr.com
    • 53. Twitpic.com
  • Visual Content Types
    Video
    • Full Motion Video (Keyword Searchable)
    • 54. Do it Yourself
    • 55. Walking Home Tour Example
    • 56. Market Update Example
    • 57. Pro-sumer
    • 58. Mini Profile Example
    • 59. Community Event Example
    • 60. Home Tour Example
    • 61. Professional
    • 62. Video Business Card Example
    • 63. Home Tour Example
    • 64. Community Tour Example
  • Real Estate Industry - Video Ideas
    Personal Introduction – Video Business Card
    Personal Profile
    Listing Presentation Video
    New listing Announcement
    Open House Announcement
    Customer Testimonials
    Neighborhood Business Owner Interview
    Neighborhood Park or Community Tour
    School Faculty Interview
    Home Staging Profile
    Professional Photographer Profile
    Frequently Asked Questions Video
    The Short Sale Process
    203k Loan Opportunities
    Charity Activity Profile
    Neighborhood Activity
    Neighborhood Homeowner Interviews
     
  • 65. Visual Content Types
    Single Property Websites
    • Virtual Tours & Video Slideshows (with Photography Services)
    • 66. Obeo.com – $99 to $199 Example
    • 67. Tourfactory.com - $130 to $230
    • 68. Circlepix.com - $100 to $140
    • 69. eHomeparade.com - $89 to $165
    • 70. Grapeimaging.com - $112 to $235
    • 71. Virtualtourscolorado.com - $198 to $349
    • 72. Digitalmagicpro.com - $120 to $190
  • Visual Content Types
    Video Slideshow
    • Video Slideshow
    • 73. Single Property Website Example
    • 74. Neighborhood Tour Example
    • 75. Creating Video Slideshows
    • 76. Virtual Tour Providers – Free to $20/listing
    • 77. Hundreds of Slideshow creation services
    • 78. Video Editing Software
    • 79. Apple iMovie – Free with Mac
    • 80. Windows Movie Maker – Free with PC
  • Visual Content Types
    Screencast Videos
    • Screencast Videos
    • 81. Jingproject.com & Screencast.com – Free, Pro Account $14.95/yr
    • 82. Screentoaster.com - Free
    • 83. Complete Comparison Chart
    • 84. http://en.wikipedia.org/wiki/Comparison_of_screencasting_software
    • 85. Home Tour Example
    • 86. Client Communication Example
  • Content Key Wording
    Google Keyword Tool
  • 87.
  • 88.
  • 89. WellcomeMat Video Settings
  • 90. YouTube Video Settings
  • 91. Content Distribution
    • Listing Syndication
    • 92. Obeo & other virtual tour providers
    • 93. Listhub.com
    • 94. Postlets.com
    • 95. Video Hosting & Sharing Sites
    • 96. WellcomeMat.com – Free, Pro account $25/mo
    • 97. YouTube.com – Free
    • 98. Vimeo.com – Free, Business Account $59.95/yr
    • 99. Brightcove.com - $99/mo to $499/mo
    • 100. Video Sharing Site Comparison (www.reelseo.com/list-video-sharing-websites/)
    • 101. Syndication Platforms
    • 102. Tubemogul.com – Free, Business Account $50/mo
    • 103. TrafficGeyser.com – Free Trial then $97/mo
    • 104. Video Syndication Service Comparison (http://www.reelseo.com/upload-multiple-sites/10128/)
  • Real Estate Site Ranking
    July 2010
  • 105. Listhub.com Syndication Channels
  • 106.
  • 107. Social Media Site Exposure
  • 108. Obeo Tours as Video
  • 109. Social Media Exposure
  • 110. Obeo Tours as Video
  • 111. Obeo Authorized Distributor
  • 112.
  • 113.
  • 114. Measuring Marketing Effectiveness
  • 115. It’s all about Eyeballs!
  • 116.
  • 117. WellcomeMat.com Viewership Report
  • 118. YouTube Insight Report
  • 119. Thank You!