Real Estate Listing Marketing Strategy

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Mark Schow presents Obeo marketing tools that help improve real estate listing visibility to online buyers. Mark reviews the path a listing takes from entry in the Colorado MLS system to syndication …

Mark Schow presents Obeo marketing tools that help improve real estate listing visibility to online buyers. Mark reviews the path a listing takes from entry in the Colorado MLS system to syndication on national real estate portals and how Obeo Marketing Tools can be used to help attract online buyers and put more eyeballs on your listings. Review Obeo tools to help optimize your investment in Obeo Tours and provide marketing strategies to help improve online listing visibility.

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  • 1. Mark Schow Owner - Mediamax,
  • 2. Listing Marketing Strategy •Define Target Buyer •Reach Target Buyers •Engage Target Buyers •Measure Success
  • 3. Define Target Buyer •Property Location •Property Condition •Property Price
  • 4. Reach Target Buyer How are buyers finding homes to purchase?
  • 5. 2010 NAR Home Buyers & Sellers Survey• Eight-page questionnaire mailed in July 2010• National sample of 111,004 home buyers and sellers• Purchased or Sold homes between July 2009 & June 2010• Generated 8,449 usable responses
  • 6. How did buyers find the home they purchased? • 89% surfed the Internet • 57% yard signs • 45% attended an open house • 36% used a print or newspaper ad • 85% of buyers started their search process online and then purchased thru an agent • 88% used a real estate agent
  • 7. What types of sites did buyers search? • 59% - Local MLS website • 45% - • 43% - Real estate brokerage sites • 42% - Real estate agent website • 41% - Other websites with real estate listings • 15% - For-sale-by-owner sites
  • 8. 33%
  • 9. Obeo Tour Link Daily Export Obeo Tour Link Included Obeo Tour Link NOT Included with data export with data export Obeo Tour Link sent via Separate Export $25 for Non-Showcase Free with Listing Showcase Package4000+ Broker & 5 to 10 Million Unique Partner Sites Visitors Per Month
  • 10. Optimizing Obeo StyleDesigner Search Ranking Listing Enhancement 1. 25 High Quality Photos 1 2. Featured Tour 4 3. Video Tour 4. Promote Open House2 3
  • 11. Engage
  • 12. • Visual • Professional Photography • Obeo HomeSite (Single Property Website) • Slideshow, Panoramas, Virtual Staging, Virtual Renovation• Social • Real Estate Site Syndication • Facebook, Twitter & Blog Posts, • YouTube Videos & Craig’s List Ads• Mobile • iPad, iPhone & Android Apps • Call Capture & Text Messaging • QR Codes
  • 13. ColoradoCoverage Map
  • 14. Virtual Staging & StyleDesigner
  • 15. Obeo Interactive Virtual Staging
  • 16. Obeo Interactive Virtual Staging
  • 17. Obeo Interactive Virtual Staging
  • 18. Obeo Interactive Virtual Staging
  • 19. Obeo Interactive Virtual Staging
  • 20. Obeo Interactive Virtual Staging
  • 21. Social
  • 22. Obeo StyleDesigner
  • 23. Obeo Tours as Video
  • 24. Social Media Exposure
  • 25. YouTube Priority in Google Search Results
  • 26. YouTube Exposure
  • 27. YouTube Key Word Tagging
  • 28. Obeo eFlyers & Craig’s List Postings
  • 29. Mobile
  • 30. Measure Success
  • 31. It’s all about Eyeballs!
  • 32. Thank You!
  • 33. Obeo Listing Exposure Checklist1. Edit Property Details2. Add a main photo banner3. Create an Obeo Tour YouTube Video4. Send an Obeo eFlyers5. Create a eFlyer Craig’s List Ads6. Post an Obeo Tour on Facebook7. Create an Obeo Listings Facebook tab8. QR Codes & Obeo Mobile Configuration9. Auto email Tour Traffic Report to Sellers
  • 34. Adding Obeo Listings to Your Fan Page1. Go to: Click the "Like" button at the top of the page.3. Click on the "Add to my Page" link on the left side of this page.4. Click the "Add to Page" button next to your fan page name.5. Click the "Obeo Listings" tab on your Facebook fan page.6. You will be asked for your Obeo username & password.7. Youre Done! Now all your users can see your listings and link to your Obeo tours.