Real Estate Video<br />Marketing Overview<br />Mark Schow – Mediamax, Inc.<br />www.MediamaxMarketing.com<br />
Video Marketing Goals<br />The creation, tagging and distribution of video content with the purpose of engaging current an...
Lead generation
Increasing sales
Improving customer retention</li></li></ul><li>Video Marketing Outline<br /><ul><li>Marketing Goals
Dominate Google search results
Establish yourself as a trusted regional, local or hyper local real estate expert
Generate buyer & seller inquiries
Real Estate Related Content
Listing Marketing
Personal Branding
Visual Content Types
Photography
Virtual Tours (Single Property Websites)
Video Slideshows
Full Motion Videos
Screencasts
Key Wording
Tagging content for Search Engine Optimization
Distribution
Hosting & Video Sharing Sites
Syndication Platforms
Measure
Analytics to measure effectiveness</li></li></ul><li>Real Estate Industry - Video Ideas<br />Personal Introduction – Video...
Internet Search Engines<br />What is the #1 Internet Search Engine?<br />Google<br />What is the #2 Internet Search Engine...
Search Engine Ranking<br />March –vs- April 2010<br />
Video Referring Site Ranking<br />August 2010<br />
Tube Mogul Syndication Sites<br />
Tube Mogul Syndication Sites<br />
Google Search – Zachary Epps<br />Everything Results<br />
Google Search – Zachary Epps<br />Video Results<br />
Google Search – Zachary Epps<br />Video Results<br />
YouTube Search – Zachary Epps<br />Video Results<br />
Upcoming SlideShare
Loading in...5
×

Franktown Community Profile Video Meeting

192

Published on

Mark Schow presents ideas and techniques for using video as a real estate listing and personal brand marketing tool. Video SEO and onine real estate marketing ideas were discussed at this meeting with a select group of colorado real estate agents who market listings in the area surrounding Franktown Colorado.

Published in: Real Estate, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
192
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Franktown Community Profile Video Meeting

  1. 1. Real Estate Video<br />Marketing Overview<br />Mark Schow – Mediamax, Inc.<br />www.MediamaxMarketing.com<br />
  2. 2. Video Marketing Goals<br />The creation, tagging and distribution of video content with the purpose of engaging current and potential customers via the Internet.<br />The motivation behind video marketing is the belief that educating the customer results in your brand’s recognition as a thought leader and industry expert.<br />Marketers use video marketing as a means of achieving a variety of business goals. These may include:<br /><ul><li>Thought leadership
  3. 3. Lead generation
  4. 4. Increasing sales
  5. 5. Improving customer retention</li></li></ul><li>Video Marketing Outline<br /><ul><li>Marketing Goals
  6. 6. Dominate Google search results
  7. 7. Establish yourself as a trusted regional, local or hyper local real estate expert
  8. 8. Generate buyer & seller inquiries
  9. 9. Real Estate Related Content
  10. 10. Listing Marketing
  11. 11. Personal Branding
  12. 12. Visual Content Types
  13. 13. Photography
  14. 14. Virtual Tours (Single Property Websites)
  15. 15. Video Slideshows
  16. 16. Full Motion Videos
  17. 17. Screencasts
  18. 18. Key Wording
  19. 19. Tagging content for Search Engine Optimization
  20. 20. Distribution
  21. 21. Hosting & Video Sharing Sites
  22. 22. Syndication Platforms
  23. 23. Measure
  24. 24. Analytics to measure effectiveness</li></li></ul><li>Real Estate Industry - Video Ideas<br />Personal Introduction – Video Business Card<br />Personal Profile<br />Listing Presentation Video<br />New listing Announcement<br />Open House Announcement<br />Customer Testimonials<br />Neighborhood Business Owner Interview<br />Neighborhood Park or Community Tour<br />School Faculty Interview<br />Home Staging Profile<br />Professional Photographer Profile<br />Frequently Asked Questions Video<br />The Short Sale Process<br />203k Loan Opportunities<br />Charity Activity Profile<br />Neighborhood Activity<br />Neighborhood Homeowner Interviews<br /> <br />
  25. 25. Internet Search Engines<br />What is the #1 Internet Search Engine?<br />Google<br />What is the #2 Internet Search Engine?<br />YouTube<br />
  26. 26. Search Engine Ranking<br />March –vs- April 2010<br />
  27. 27. Video Referring Site Ranking<br />August 2010<br />
  28. 28. Tube Mogul Syndication Sites<br />
  29. 29. Tube Mogul Syndication Sites<br />
  30. 30. Google Search – Zachary Epps<br />Everything Results<br />
  31. 31. Google Search – Zachary Epps<br />Video Results<br />
  32. 32. Google Search – Zachary Epps<br />Video Results<br />
  33. 33. YouTube Search – Zachary Epps<br />Video Results<br />
  34. 34. Yahoo Search – Zachary Epps<br />Video Results<br />
  35. 35. Google Search – Real Estate Listing <br />Video Results<br />
  36. 36. Google Search – Real Estate Listing <br />Video Results<br />
  37. 37.
  38. 38.
  39. 39. WellcomeMat Video Settings<br />
  40. 40. Obeo Authorized Distributor<br />
  41. 41. YouTube Video Settings<br />
  42. 42. Social Media Site Exposure<br />
  43. 43. Obeo StyleDesigner<br />
  44. 44. Obeo StyleDesigner<br />
  45. 45. Obeo StyleDesigner<br />
  46. 46. Obeo Tours as Video <br />
  47. 47. Social Media Exposure<br />
  48. 48.
  49. 49. WellcomeMat.com Viewership Report<br />
  50. 50. YouTube Insight Report<br />
  51. 51. It’s all about Eyeballs!<br />
  52. 52. Thank You!<br />
  53. 53. Brainstorming Session<br /><ul><li>Title & Description
  54. 54. Tags
  55. 55. Google Keyword Research</li>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×