Using Podcasts and Webinars for training
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Using Podcasts and Webinars for training

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  • Today we’re going to introduce the idea of using podcasts and webinars as tools for training. Please feel free to ask questions as we go and there should be some time at the end too.
  • What are they? The word podcast is merged from Broadcast and Pod following the advent of iPods and portable media players.
  • This is what you might find in iTunes. GO TO ITUNES
  • Copy the link to market it to your audience.
  • iTunes lets people subscribe so they get automatic updates. Show in iTunes.
  • e.g. if something was missed
  • £100 starting budget
  • Go to Itunes and play….
  • Title – what’s in it for me
  • Today we’re going to introduce the idea of using podcasts and webinars as tools for training. Please feel free to ask questions as we go and there should be some time at the end too.

Using Podcasts and Webinars for training Using Podcasts and Webinars for training Presentation Transcript

  • Using podcasts and webinars for training Karen McNulty 3rd August 2012www.mediamatters-pr.co.uk
  • Today • What are podcasts and webinars? • When to use them for training • Setting up podcasts and webinars • Examples • Marketing them to delegateswww.mediamatters-pr.co.uk
  • Podcastswww.mediamatters-pr.co.uk View slide
  • A podcast is a type of digital media consisting of an episodic series of audio files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. Wikipediawww.mediamatters-pr.co.uk View slide
  • Where do you find them?www.mediamatters-pr.co.uk
  • Locations • iTunes • Other mobile marketplaces • On business websiteswww.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • http://itunes.apple.com/gb/podcast/projct- management-training/id348527757www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • On websiteswww.mediamatters-pr.co.uk
  • On websiteswww.mediamatters-pr.co.uk
  • When to use them for trainingwww.mediamatters-pr.co.uk
  • Training • Demonstrate expertise to a wider audience • Support distance learning • Supplementary material • A record of training events • Training support using feedback from face to face sessionswww.mediamatters-pr.co.uk
  • Making a podcastwww.mediamatters-pr.co.uk
  • What do you need? • Best quality microphone you can afford • Room with good acoustics, soft furnishings • Can use a PC – Audacity • Or Mac – Garageband • Both come free with computerwww.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • Examplewww.mediamatters-pr.co.uk
  • Hosting • Once your podcast is complete • Common to use your website • Upload link to your podcast to iTuneswww.mediamatters-pr.co.uk
  • iTunes help • http://www.apple.com/uk/itunes/podcast s/specs.htmlwww.mediamatters-pr.co.uk
  • Podcast tips • Must be free • Useful and factual • Encourage feedback • Best if on iTunes • Use website for supplementary materialwww.mediamatters-pr.co.uk
  • Marketing your podcast • Upload to iTunes • Add to your website • Email marketing • Inform delegates at other training sessionswww.mediamatters-pr.co.uk
  • Webinarswww.mediamatters-pr.co.uk
  • Web conferencing (webinar) refers to a service that allows conferencing events to be shared with remote locations. In general the service is made possible by Internet technologies, particularly on TCP/IP connections. Applications for web conferencing include meetings, training events, lectures, or short presentations from any computer. Wikipediawww.mediamatters-pr.co.uk
  • Where do you find them?www.mediamatters-pr.co.uk
  • Locations • On business websites • By invitationwww.mediamatters-pr.co.uk
  • Websitewww.mediamatters-pr.co.uk
  • Email invitationwww.mediamatters-pr.co.uk
  • When to use them for trainingwww.mediamatters-pr.co.uk
  • Training • For engagement • When travel is not practical/distance learning • Keep training costs down • Make money as supplementary supportwww.mediamatters-pr.co.uk
  • Making a webinarwww.mediamatters-pr.co.uk
  • What do you need? • Good quality headset or telephone • Quiet room • Service provider • Have a backup planwww.mediamatters-pr.co.uk
  • Service providers • www.gotomeeting.co.uk/fec/webinar • www.workcast.co.uk/webinars_live_and_on_ demand • www.clickwebinar.com • www.megameeting.co.uk • www.zentation.com • www.anymeeting.comwww.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • Example 1www.mediamatters-pr.co.uk
  • Example 2www.mediamatters-pr.co.uk
  • Registration • Don’t ask too many questions • Confirm registrationwww.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • Webinar tipswww.mediamatters-pr.co.uk
  • Create new material • Use less than in a classroom • Tailor for online audiencewww.mediamatters-pr.co.uk
  • Set up a practice webinar • Do this with one or two colleagues • Avoids glitches • Familiarise with the softwarewww.mediamatters-pr.co.uk
  • Other tips • Have a goal • Use an effective title • Make sure the service supports your documents • Early registration • Follow upwww.mediamatters-pr.co.uk
  • Marketing your webinar • Can be used as a marketing tool for other services • Your website • Press release and online PR • Tell existing traineeswww.mediamatters-pr.co.uk
  • Using podcasts and webinars for training Karen McNulty 3rd August 2012www.mediamatters-pr.co.uk