Social Media In context for business Karen McNulty 14th September 2011
What is “social media”? Websites with user generated content: Discussion boards Tools for customers to upload photos, videos, reviews News, status updates Usually FREE
Social media for business Forums Podcasts Blogs ?
How popular are they? Twitter - 200 million users worldwide Facebook - 750 million active users worldwide LinkedIn - 120 million users worldwide YouTube has more than 300 billion views a day Google + already has 20 million users
"Right now we're very much focused on optimising for the consumer experience, but we have a great team of engineers building a similarly optimised business experience for Google+," Google's product manager, Christian Oestlien July 2011
Social media success Wiggly Wigglers have built their business on social media Blog – Used to share gardening tips, events, interesting content and offers, this rural store is very active on its blog. Podcasts – Stay tuned to the Wiggly team every Monday on the Wiggly podcast!
“With thousands of listeners from all around the world, and over fifty 5-star reviews on iTunes, it seems that our audience enjoys listening to the shows as much as we enjoy making them. Join us every Monday as we cover the environment, wildlife, gardening, farming, biodiversity and the things we can all do to make a difference.”
Facebook Group – The Wiggly Facebook group now has over 2000 members. Twitter – Heather tweets really often on Twitter about latest offers, free stuff and tips. The Wiggly Cinema The Wiggly Cinema is filled with high quality videos about everything gardening with videos on their YouTube channel as well.