Raise your Online Profile How does your business look online?
Internet Marketing <ul><li>Website basics </li></ul><ul><li>Social networks </li></ul><ul><li>Blogging </li></ul><ul><li>E...
First, your website <ul><li>Valuable marketing tool </li></ul><ul><li>PR for your business - what does it say about you? <...
How to do it right… http://www.peterborough.gov.uk
 
How to get it wrong… http://www.hl2.com
 
Other Online PR <ul><li>Do you blog or tweet?  </li></ul><ul><li>Do you have fans on Facebook? </li></ul><ul><li>Should yo...
Social Networks for Business <ul><li>User generated content </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Sharing </li></ul>
Aren’t these for young people? <ul><li>Facebook has more than 175 million users </li></ul><ul><li>Its fastest growing demo...
Who else is doing it?
 
 
 
Pros <ul><li>Building relationships with customers </li></ul><ul><li>Reaching new audiences </li></ul><ul><li>Interactive ...
Cons <ul><li>Very open! </li></ul><ul><li>Getting the message right is still important  </li></ul><ul><li>Time required to...
Blogging <ul><li>Online journals </li></ul><ul><li>Treated as important by Google </li></ul><ul><li>Fresh content </li></u...
Aren’t blogs about people?  <ul><li>Used to be </li></ul><ul><li>Now used by businesses </li></ul><ul><li>Positioning as e...
http://www.bbc.co.uk/blogs/thereporters/robertpeston/
Email Marketing <ul><li>Low cost </li></ul><ul><li>Easy to personalise </li></ul><ul><li>Can be interactive </li></ul><ul>...
RSS <ul><li>What does it mean? </li></ul><ul><li>Adding an RSS feed to your website </li></ul><ul><li>Constant reminders t...
And finally… <ul><li>Can you afford not to use some of these tools? </li></ul><ul><li>Low cost means low or no barrier </l...
Media Matters <ul><li>We are communications experts in a range of traditional and new media formats. We don't talk in mark...
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Raise Your Online Profile

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How does your business look online? This presentation shows you what not to do, who does it right and dispels some common myths associated with marketing online.

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  • Raise Your Online Profile

    1. 1. Raise your Online Profile How does your business look online?
    2. 2. Internet Marketing <ul><li>Website basics </li></ul><ul><li>Social networks </li></ul><ul><li>Blogging </li></ul><ul><li>Email marketing </li></ul>
    3. 3. First, your website <ul><li>Valuable marketing tool </li></ul><ul><li>PR for your business - what does it say about you? </li></ul><ul><li>Can people find it on Google? </li></ul><ul><li>Does it work? </li></ul><ul><li>Is it regularly updated? </li></ul>
    4. 4. How to do it right… http://www.peterborough.gov.uk
    5. 6. How to get it wrong… http://www.hl2.com
    6. 8. Other Online PR <ul><li>Do you blog or tweet? </li></ul><ul><li>Do you have fans on Facebook? </li></ul><ul><li>Should you - or is it yesterday’s news? </li></ul>
    7. 9. Social Networks for Business <ul><li>User generated content </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Sharing </li></ul>
    8. 10. Aren’t these for young people? <ul><li>Facebook has more than 175 million users </li></ul><ul><li>Its fastest growing demographic is people over 30 </li></ul><ul><li>LinkedIn more than 30 million members </li></ul><ul><li>Twitter more than 7 million users (1.8 million in the UK) </li></ul><ul><li>YouTube and Google Video more than 3 billion visitors per month in the UK </li></ul>
    9. 11. Who else is doing it?
    10. 15. Pros <ul><li>Building relationships with customers </li></ul><ul><li>Reaching new audiences </li></ul><ul><li>Interactive </li></ul><ul><li>Direct marketing opportunity </li></ul><ul><li>Links </li></ul><ul><li>Can be viral </li></ul><ul><li>http://www.youtube.com/user/blendtec?blend=1&ob=4 </li></ul><ul><li>Low cost </li></ul>
    11. 16. Cons <ul><li>Very open! </li></ul><ul><li>Getting the message right is still important </li></ul><ul><li>Time required to manage these along with other marketing activity </li></ul><ul><li>Must still be relevant to your business </li></ul>
    12. 17. Blogging <ul><li>Online journals </li></ul><ul><li>Treated as important by Google </li></ul><ul><li>Fresh content </li></ul><ul><li>Informal style </li></ul>
    13. 18. Aren’t blogs about people? <ul><li>Used to be </li></ul><ul><li>Now used by businesses </li></ul><ul><li>Positioning as experts </li></ul><ul><li>Really add value to your clients - free information, tips, hints, surveys etc. </li></ul><ul><li>Must be relevant! </li></ul>
    14. 19. http://www.bbc.co.uk/blogs/thereporters/robertpeston/
    15. 20. Email Marketing <ul><li>Low cost </li></ul><ul><li>Easy to personalise </li></ul><ul><li>Can be interactive </li></ul><ul><li>Tracking statistics </li></ul><ul><li>Can manage lists </li></ul><ul><li>Sign up boxes to collect addresses </li></ul>
    16. 21. RSS <ul><li>What does it mean? </li></ul><ul><li>Adding an RSS feed to your website </li></ul><ul><li>Constant reminders to subscribers </li></ul><ul><li>Linking back to your website to see news in more detail </li></ul><ul><li>News immediately sent to interested parties </li></ul>
    17. 22. And finally… <ul><li>Can you afford not to use some of these tools? </li></ul><ul><li>Low cost means low or no barrier </li></ul><ul><li>If you’re not sure, find somebody who knows how to use Internet media to help. </li></ul>
    18. 23. Media Matters <ul><li>We are communications experts in a range of traditional and new media formats. We don't talk in marketing or PR speak, we listen, advise, then roll up our sleeves and deliver. </li></ul><ul><li>Can we help you? </li></ul><ul><li>01733 371363 or email: info@mediamatters-pr.co.uk </li></ul>
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