Intro from Peter, intro to “Bootcamp”: For the last 2 years online marketing has been moving so fast that we introduced “trends updates” into the MM office. These were short sessions every few months to keep our team up to date with what’s new and what’s relevant for businesses and their marketing mix. Not everything stays of course and there have been some flash in the pan social networks and innovations that simply never took off. But so many of them do and as businesses we have to see if we can adapt to engaging with our customers using these new media or not. If you enjoy our first bootcamp session, please tell us on our Facebook page and we’ll let you know about the next one.
With some online media, it’s hard to see the benefits of creating a presence especially if you sell to other businesses where social media is perhaps not their communication method of choice. Whatever your business type, we think there are some interesting new tools that you should know about for the next few months ahead, and for some of you they may be more relevant now than before.
I should stress that Facebook is not for every business! But even if you do not have a presence in this enormous social network, it’s worth understanding its reach.
Volume of members means Facebook now rivals Google.
Do your customers come to your place of business or is your location important to customers?
The number of users is significant…. 10M users in just a few months
Online marketing bootcamp September 2011 http://www.facebook.com/mediamatterspr
Facebook is the most popular social network in the UK, accounting for 55% of all visits to social networks. The nearest competitor is YouTube, which receives 16% of all visits to the category. Facebook is nearly 3.5 times bigger than YouTube in terms of monthly internet visits in the UK.
In the last year, Facebook has increased its downstream traffic to online retail sites by 12%. Facebook is increasingly being used by companies as a means of advertising rather than a means for friends to talk to one another.
[Source: Experian Hitwise, October 2010]
65% of companies use Facebook as part of their marketing strategy.
[Source: Econsultancy / Guava UK Search Engine Marketing Benchmark Report, April 2009]
http://www.facebook.com/places/ Places is a Facebook feature that allows you to see where your friends are and share your location in the real world. When you use Places, you'll be able to see if any of your friends are currently checked in nearby and connect with them easily. You can check into nearby Places to tell your friends where you are, tag your friends in the Places you visit, and view comments your friends have made about the Places you visit. Use Places to experience connecting with people on Facebook in a completely new way. Facebook Places
"Right now we're very much focused on optimising for the consumer experience, but we have a great team of engineers building a similarly optimised business experience for Google+," Google's product manager, Christian Oestlien July 2011