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Online Marketing Bootcamp September 2011
 

Online Marketing Bootcamp September 2011

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  • Intro from Peter, intro to “Bootcamp”: For the last 2 years online marketing has been moving so fast that we introduced “trends updates” into the MM office. These were short sessions every few months to keep our team up to date with what’s new and what’s relevant for businesses and their marketing mix. Not everything stays of course and there have been some flash in the pan social networks and innovations that simply never took off. But so many of them do and as businesses we have to see if we can adapt to engaging with our customers using these new media or not. If you enjoy our first bootcamp session, please tell us on our Facebook page and we’ll let you know about the next one.
  • With some online media, it’s hard to see the benefits of creating a presence especially if you sell to other businesses where social media is perhaps not their communication method of choice. Whatever your business type, we think there are some interesting new tools that you should know about for the next few months ahead, and for some of you they may be more relevant now than before.
  • I should stress that Facebook is not for every business! But even if you do not have a presence in this enormous social network, it’s worth understanding its reach.
  • Volume of members means Facebook now rivals Google.
  • Do your customers come to your place of business or is your location important to customers?
  • The number of users is significant…. 10M users in just a few months

Online Marketing Bootcamp September 2011 Online Marketing Bootcamp September 2011 Presentation Transcript

  • Online marketing bootcamp September 2011 http://www.facebook.com/mediamatterspr
  • Bootcamp Agenda
    • Facebook goes local for businesses with Facebook Places
    • The latest social network to watch for business: Google+
    • Allow consumers with Smartphones to reach your business faster with QR Codes
  • Facebook Places
    • Your customers are probably Facebook members
    • People now use their social networks to follow brands, look for recommendations from their friends and search
    • If your business is not in Facebook’s space yet, should it be?
  • Facebook  is  the  second  most  visited  website  in  the  UK  after  Google,  accounting  for  6.89%  of  all  visits  from  UK  internet  users  in  September.
    • Facebook  is  the  most  popular  social  network  in  the  UK,  accounting  for  55%  of  all  visits  to   social  networks.  The  nearest  competitor  is  YouTube,  which  receives  16%  of  all  visits  to  the   category.  Facebook  is  nearly  3.5  times  bigger  than  YouTube  in  terms  of  monthly  internet  visits   in  the  UK.  
    • [Source:  Experian  Hitwise,  October  2010]
    • In  the  last  year,  Facebook  has  increased  its  downstream  traffic  to  online  retail  sites  by  12%.   Facebook  is  increasingly  being  used  by  companies  as  a  means  of  advertising  rather  than  a   means  for  friends  to  talk  to  one  another.  
    • [Source:  Experian  Hitwise,  October  2010]
    • 65%  of  companies  use  Facebook  as  part  of  their  marketing  strategy.  
    • [Source:  Econsultancy / Guava  UK  Search  Engine  Marketing  Benchmark  Report,  April  2009]
    • Are you a location-based business?
  • http://www.facebook.com/places/ Places is a Facebook feature that allows you to see where your friends are and share your location in the real world. When you use Places, you'll be able to see if any of your friends are currently checked in nearby and connect with them easily. You can check into nearby Places to tell your friends where you are, tag your friends in the Places you visit, and view comments your friends have made about the Places you visit. Use Places to experience connecting with people on Facebook in a completely new way. Facebook Places
  • How does this work?
    • If you have a Facebook Place you will show up on mobile Facebook devices when users are nearby.
    • They “check-in” to show there friends where they are
    • It uses GPS and if your business does not have a place already on Facebook it will not appear
  •  
    • Check your place exists using a mobile device to check-in to your place with the Facebook App or go to www.touch.facebook.com
    • Login to Facebook to search for your “place”
    • Once on the newly-created Place page for your business, click the “Is this your business?” link at the bottom of the page
    Claim your place
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  • Google Places
    • Facebook is new to this
    • If you have a location-based business this is another must
    • Google Places highly useful for SEO
    • Claim your Google Place: http://www.google.com/places/
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  • Over 10M Google+ users (July 2011)
  •  
  • "Right now we're very much focused on optimising for the consumer experience, but we have a great team of engineers building a similarly optimised business experience for Google+," Google's product manager, Christian Oestlien July 2011
  • Google + for Business
    • Build circles of peers, potential leads and networking opportunities. Can tailor messages to your circles.
    • Chat, hangout and huddle options which open dialogue between users or circles.
    • Project meetings, conference calls and webinars. The Google+ interface will allow social and sharing options whilst the above interactions are taking place.
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  • http://www.google.com/webmasters/+1/button/
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  • QR Codes
  • What are they?
  • http://www.marshallweb.co.uk/jaguar/peterborough/defaultmobile.asp
  •  
  • How do you create a QR Code?
    • Quickest way is to create a code for a website url (your website address)
    • http://createqrcode.appspot.com
    • http://qrcode.kaywa.com/
    • http://www.qrstuff.com/
  • Uses for business
    • Print advertising, networking, games
    • Turning offline traffic into online traffic
    • Sharing information easily
    • Link them to new or unique landing pages on your website with offers, discounts, extra info
    • Business cards
    • Use to link to social media such as Facebook Fan Pages to encourage “likes”
    • Email signup
    • Telephone number
  • Example of data types you can choose (QR Stuff)
  • How do you scan them?
    • Using a smartphone with a camera
    • Download an App such as Neoreader, Red laser, Optiscan
    • Activate the App and hold the phone over the QR code
    • Follow the link to the “action”
  • Online Marketing Bootcamp September 8 th 2011 http://www.facebook.com/mediamatterspr