www.mediamatters-pr.co.uk #MMBootcamp
Online Marketing Bootcamp
19th September 2013
www.mediamatters-pr.co.uk #MMBootcamp
Today’s agenda
• Google+
• Facebook Insights
• Content and SEO
• Latest news
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Important reasons
• SEO
• 2nd largest social network
• Google Authorship
• +1s
• Han...
www.mediamatters-pr.co.uk #MMBootcamp
First things first
• Set up your Google+ profile
• https://plus.google.com/
• Set up...
www.mediamatters-pr.co.uk #MMBootcamp
+ Search
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Second largest social network
http://www.gizmodo.co.uk/2013/01/possibly-deranged-ana...
www.mediamatters-pr.co.uk #MMBootcamp
Google Authorship
www.mediamatters-pr.co.uk #MMBootcamp
Setting it up
• Link to your G+ profile from your website
(how you do this depends o...
www.mediamatters-pr.co.uk #MMBootcamp
https://plus.google.com/authorship
www.mediamatters-pr.co.uk #MMBootcamp
+1
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
http://www.youtube.com/watch?v=taDLIe_L8xo
www.mediamatters-pr.co.uk #MMBootcamp
Google+ Local
• Replaces Google Places
• Very highly optimised
• Merge with your G+ ...
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Google+ Insights
• http://www.google.com/+/business/get-
insights.html
www.mediamatters-pr.co.uk #MMBootcamp
Facebook insights
www.mediamatters-pr.co.uk #MMBootcamp
Improvements
• More data
• Understand what engages your
audience
• See which parts o...
www.mediamatters-pr.co.uk #MMBootcamp
More data
• No need to export everything
• Overview tab gives you at a glance:
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Which posts work?
www.mediamatters-pr.co.uk #MMBootcamp
What time is best?
www.mediamatters-pr.co.uk #MMBootcamp
Reach
www.mediamatters-pr.co.uk #MMBootcamp
Content
www.mediamatters-pr.co.uk #MMBootcamp
Today
• Google and your visitors
• SEO
• Content marketing
www.mediamatters-pr.co.uk #MMBootcamp
What’s content?
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Why is it so important?
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Content marketing
• Website content
• Content for social media
• SEO
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Creating good content
• Copywriting, blogging
• PR – news, surveys, research
• How t...
www.mediamatters-pr.co.uk #MMBootcamp
Bad content
• High profile black listing – Interflora
• February 2013
• Paid for adv...
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Content marketing
• Have a plan
• Regularly update and change
• Not about selling
• ...
www.mediamatters-pr.co.uk #MMBootcamp
Does it work?
• Traffic to your website
• SEO results, links
• Followers, subscriber...
www.mediamatters-pr.co.uk #MMBootcamp
Creating good content
• Copywriting, blogging
• PR – news, surveys, research
• How t...
www.mediamatters-pr.co.uk #MMBootcamp
News update
www.mediamatters-pr.co.uk #MMBootcamp
https://support.google.com/webmasters/answer/66356?hl=en
Links with optimized anchor...
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Old
New
www.mediamatters-pr.co.uk #MMBootcamp
Source:
www.techcrunch.com
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Online Marketing Bootcamp
19th September 2013
www.mediamatters-pr.co.uk #MMBootcamp
• Car park exit code: 4242
Online Marketing Bootcamp | September 2013 | Media Matters
Online Marketing Bootcamp | September 2013 | Media Matters
Online Marketing Bootcamp | September 2013 | Media Matters
Upcoming SlideShare
Loading in...5
×

Online Marketing Bootcamp | September 2013 | Media Matters

252

Published on

Slides from Media Matters online marketing bootcamp on the 19th September 2013 covering Google+ for business, new facebook insights and the importance of content for SEO.

http://www.mediamatters-pr.co.uk

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
252
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • There are also some benefits over other social networks – no filtering, no adverts
  • Go to Google to show + search. +media matters
  • 2nd largest social network
  • Google live – search for planning and preparing a pr strategy
  • Go to Google and search Media Matters
  • Go live to Facebook Insights for MMIntroduce Laura
  • At a glance you can now see from the overview tab how the page is performing in metrics including, ‘page likes’, ‘post reach’ and ‘engagement’ on each day of the week compared with the previous week·     It’s more visual so data is much easier to find which means less time spent on trying to find information out and more time spent on doing something about it
  • You can also see a break down of the areas of your Facebook page people are visiting most on any particular day and where traffic to your page is coming from.
  • Best post types’ tells you what get the best reaction from your fans whether that’s video, photo, links or a plan text update.
  • You needn’t doubt any more about when is the best time for you to post on Facebook! Hovering over a day gives you an indication of when fans are online for that specific day
  • On the posts tab you can now see how far your post reached to people who are fans of your page vs. non-fans. Previously you could only see demographics for people you reached overall, now you can see the demographics of the actual fans you reach. Only around 10% of page fans see your posts so its good to know which groups of people these are.
  • Useful information on your website: Can be written but also video, podcast.
  • Content which focuses on the user and the user deems quality will get shared, linked to, liked etc, this is a signal to Google that your content is high quality which will then have a positive impact on rankings
  • So, content marketing becomes a critical factor for SEO.
  • How does it work for the visitor? Content to attract traffic.
  • Content to attract traffic
  • Content for social media
  • Conversations grouped together in reverse time order.Twitter going public – will it change the user experience?
  • Transcript of "Online Marketing Bootcamp | September 2013 | Media Matters"

    1. 1. www.mediamatters-pr.co.uk #MMBootcamp Online Marketing Bootcamp 19th September 2013
    2. 2. www.mediamatters-pr.co.uk #MMBootcamp Today’s agenda • Google+ • Facebook Insights • Content and SEO • Latest news
    3. 3. www.mediamatters-pr.co.uk #MMBootcamp
    4. 4. www.mediamatters-pr.co.uk #MMBootcamp
    5. 5. www.mediamatters-pr.co.uk #MMBootcamp Important reasons • SEO • 2nd largest social network • Google Authorship • +1s • Hangouts • Google Places
    6. 6. www.mediamatters-pr.co.uk #MMBootcamp First things first • Set up your Google+ profile • https://plus.google.com/ • Set up your Google+ Page • http://www.google.com/+/business/
    7. 7. www.mediamatters-pr.co.uk #MMBootcamp + Search
    8. 8. www.mediamatters-pr.co.uk #MMBootcamp
    9. 9. www.mediamatters-pr.co.uk #MMBootcamp SEO • Posts are crawled quickly • Most data is followed • Google posts have similar characteristics to a blog post
    10. 10. www.mediamatters-pr.co.uk #MMBootcamp Second largest social network http://www.gizmodo.co.uk/2013/01/possibly-deranged-analyst-claims-google-now- outranks-twitter-and-youtube/
    11. 11. www.mediamatters-pr.co.uk #MMBootcamp Google Authorship
    12. 12. www.mediamatters-pr.co.uk #MMBootcamp Setting it up • Link to your G+ profile from your website (how you do this depends on the format of your blog) • Link to your website from your G+ profile in the links section of your profile • Test it here: http://www.google.com/webmasters/tools/rich snippets
    13. 13. www.mediamatters-pr.co.uk #MMBootcamp https://plus.google.com/authorship
    14. 14. www.mediamatters-pr.co.uk #MMBootcamp +1
    15. 15. www.mediamatters-pr.co.uk #MMBootcamp
    16. 16. www.mediamatters-pr.co.uk #MMBootcamp
    17. 17. www.mediamatters-pr.co.uk #MMBootcamp Hangouts • Engagement with your audiences • Useful business tool • Easy to use
    18. 18. www.mediamatters-pr.co.uk #MMBootcamp
    19. 19. www.mediamatters-pr.co.uk #MMBootcamp
    20. 20. www.mediamatters-pr.co.uk #MMBootcamp http://www.youtube.com/watch?v=taDLIe_L8xo
    21. 21. www.mediamatters-pr.co.uk #MMBootcamp Google+ Local • Replaces Google Places • Very highly optimised • Merge with your G+ Page • Integration with Google Maps
    22. 22. www.mediamatters-pr.co.uk #MMBootcamp
    23. 23. www.mediamatters-pr.co.uk #MMBootcamp
    24. 24. www.mediamatters-pr.co.uk #MMBootcamp
    25. 25. www.mediamatters-pr.co.uk #MMBootcamp Google+ Insights • http://www.google.com/+/business/get- insights.html
    26. 26. www.mediamatters-pr.co.uk #MMBootcamp Facebook insights
    27. 27. www.mediamatters-pr.co.uk #MMBootcamp Improvements • More data • Understand what engages your audience • See which parts of your Page are working • Times of day • Reach
    28. 28. www.mediamatters-pr.co.uk #MMBootcamp More data • No need to export everything • Overview tab gives you at a glance:
    29. 29. www.mediamatters-pr.co.uk #MMBootcamp
    30. 30. www.mediamatters-pr.co.uk #MMBootcamp Which posts work?
    31. 31. www.mediamatters-pr.co.uk #MMBootcamp What time is best?
    32. 32. www.mediamatters-pr.co.uk #MMBootcamp Reach
    33. 33. www.mediamatters-pr.co.uk #MMBootcamp Content
    34. 34. www.mediamatters-pr.co.uk #MMBootcamp Today • Google and your visitors • SEO • Content marketing
    35. 35. www.mediamatters-pr.co.uk #MMBootcamp What’s content?
    36. 36. www.mediamatters-pr.co.uk #MMBootcamp
    37. 37. www.mediamatters-pr.co.uk #MMBootcamp Why is it so important?
    38. 38. www.mediamatters-pr.co.uk #MMBootcamp
    39. 39. www.mediamatters-pr.co.uk #MMBootcamp
    40. 40. www.mediamatters-pr.co.uk #MMBootcamp Content marketing • Website content • Content for social media • SEO
    41. 41. www.mediamatters-pr.co.uk #MMBootcamp
    42. 42. www.mediamatters-pr.co.uk #MMBootcamp
    43. 43. www.mediamatters-pr.co.uk #MMBootcamp
    44. 44. www.mediamatters-pr.co.uk #MMBootcamp Creating good content • Copywriting, blogging • PR – news, surveys, research • How to guides (written or video) • Forums • Case studies • Infographics
    45. 45. www.mediamatters-pr.co.uk #MMBootcamp Bad content • High profile black listing – Interflora • February 2013 • Paid for advertorial placement with online newspapers • Paid links from bloggers
    46. 46. www.mediamatters-pr.co.uk #MMBootcamp
    47. 47. www.mediamatters-pr.co.uk #MMBootcamp
    48. 48. www.mediamatters-pr.co.uk #MMBootcamp Content marketing • Have a plan • Regularly update and change • Not about selling • Demonstrate your expertise
    49. 49. www.mediamatters-pr.co.uk #MMBootcamp Does it work? • Traffic to your website • SEO results, links • Followers, subscribers • Newsletter email lists • Email open and click-through rates • Views
    50. 50. www.mediamatters-pr.co.uk #MMBootcamp Creating good content • Copywriting, blogging • PR – news, surveys, research • How to guides (written or video) • Forums • Case studies • Infographics
    51. 51. www.mediamatters-pr.co.uk #MMBootcamp News update
    52. 52. www.mediamatters-pr.co.uk #MMBootcamp https://support.google.com/webmasters/answer/66356?hl=en Links with optimized anchor text in articles or press releases distributed on other sites. For example: The e are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
    53. 53. www.mediamatters-pr.co.uk #MMBootcamp
    54. 54. www.mediamatters-pr.co.uk #MMBootcamp
    55. 55. www.mediamatters-pr.co.uk #MMBootcamp Old New
    56. 56. www.mediamatters-pr.co.uk #MMBootcamp Source: www.techcrunch.com
    57. 57. www.mediamatters-pr.co.uk #MMBootcamp
    58. 58. www.mediamatters-pr.co.uk #MMBootcamp Online Marketing Bootcamp 19th September 2013
    59. 59. www.mediamatters-pr.co.uk #MMBootcamp • Car park exit code: 4242

    ×