There are also some benefits over other social networks – no filtering, no adverts
Go to Google to show + search. +media matters
2nd largest social network
Google live – search for planning and preparing a pr strategy
Go to Google and search Media Matters
Go live to Facebook Insights for MMIntroduce Laura
At a glance you can now see from the overview tab how the page is performing in metrics including, ‘page likes’, ‘post reach’ and ‘engagement’ on each day of the week compared with the previous week· It’s more visual so data is much easier to find which means less time spent on trying to find information out and more time spent on doing something about it
You can also see a break down of the areas of your Facebook page people are visiting most on any particular day and where traffic to your page is coming from.
Best post types’ tells you what get the best reaction from your fans whether that’s video, photo, links or a plan text update.
You needn’t doubt any more about when is the best time for you to post on Facebook! Hovering over a day gives you an indication of when fans are online for that specific day
On the posts tab you can now see how far your post reached to people who are fans of your page vs. non-fans. Previously you could only see demographics for people you reached overall, now you can see the demographics of the actual fans you reach. Only around 10% of page fans see your posts so its good to know which groups of people these are.
Useful information on your website: Can be written but also video, podcast.
Content which focuses on the user and the user deems quality will get shared, linked to, liked etc, this is a signal to Google that your content is high quality which will then have a positive impact on rankings
So, content marketing becomes a critical factor for SEO.
How does it work for the visitor? Content to attract traffic.
Content to attract traffic
Content for social media
Conversations grouped together in reverse time order.Twitter going public – will it change the user experience?
Transcript of "Online Marketing Bootcamp | September 2013 | Media Matters"
Online Marketing Bootcamp
19th September 2013
• Facebook Insights
• Content and SEO
• Latest news
• Posts are crawled quickly
• Most data is followed
• Google posts have similar
characteristics to a blog post
Second largest social network
Setting it up
• Link to your G+ profile from your website
(how you do this depends on the format of
• Link to your website from your G+ profile in
the links section of your profile
• Test it here:
Links with optimized anchor text in articles
or press releases distributed on other sites.
The e are many wedding rings on the
market. If you want to have a wedding, you
will have to pick the best ring. You will also
need to buy flowers and a wedding dress.