Online Marketing Bootcamp | September 2013 | Media Matters
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Slides from Media Matters online marketing bootcamp on the 19th September 2013 covering Google+ for business, new facebook insights and the importance of content for SEO. ...

Slides from Media Matters online marketing bootcamp on the 19th September 2013 covering Google+ for business, new facebook insights and the importance of content for SEO.

http://www.mediamatters-pr.co.uk

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  • There are also some benefits over other social networks – no filtering, no adverts
  • Go to Google to show + search. +media matters
  • 2nd largest social network
  • Google live – search for planning and preparing a pr strategy
  • Go to Google and search Media Matters
  • Go live to Facebook Insights for MMIntroduce Laura
  • At a glance you can now see from the overview tab how the page is performing in metrics including, ‘page likes’, ‘post reach’ and ‘engagement’ on each day of the week compared with the previous week·     It’s more visual so data is much easier to find which means less time spent on trying to find information out and more time spent on doing something about it
  • You can also see a break down of the areas of your Facebook page people are visiting most on any particular day and where traffic to your page is coming from.
  • Best post types’ tells you what get the best reaction from your fans whether that’s video, photo, links or a plan text update.
  • You needn’t doubt any more about when is the best time for you to post on Facebook! Hovering over a day gives you an indication of when fans are online for that specific day
  • On the posts tab you can now see how far your post reached to people who are fans of your page vs. non-fans. Previously you could only see demographics for people you reached overall, now you can see the demographics of the actual fans you reach. Only around 10% of page fans see your posts so its good to know which groups of people these are.
  • Useful information on your website: Can be written but also video, podcast.
  • Content which focuses on the user and the user deems quality will get shared, linked to, liked etc, this is a signal to Google that your content is high quality which will then have a positive impact on rankings
  • So, content marketing becomes a critical factor for SEO.
  • How does it work for the visitor? Content to attract traffic.
  • Content to attract traffic
  • Content for social media
  • Conversations grouped together in reverse time order.Twitter going public – will it change the user experience?

Online Marketing Bootcamp | September 2013 | Media Matters Presentation Transcript

  • 1. www.mediamatters-pr.co.uk #MMBootcamp Online Marketing Bootcamp 19th September 2013
  • 2. www.mediamatters-pr.co.uk #MMBootcamp Today’s agenda • Google+ • Facebook Insights • Content and SEO • Latest news
  • 3. www.mediamatters-pr.co.uk #MMBootcamp
  • 4. www.mediamatters-pr.co.uk #MMBootcamp
  • 5. www.mediamatters-pr.co.uk #MMBootcamp Important reasons • SEO • 2nd largest social network • Google Authorship • +1s • Hangouts • Google Places
  • 6. www.mediamatters-pr.co.uk #MMBootcamp First things first • Set up your Google+ profile • https://plus.google.com/ • Set up your Google+ Page • http://www.google.com/+/business/
  • 7. www.mediamatters-pr.co.uk #MMBootcamp + Search
  • 8. www.mediamatters-pr.co.uk #MMBootcamp
  • 9. www.mediamatters-pr.co.uk #MMBootcamp SEO • Posts are crawled quickly • Most data is followed • Google posts have similar characteristics to a blog post
  • 10. www.mediamatters-pr.co.uk #MMBootcamp Second largest social network http://www.gizmodo.co.uk/2013/01/possibly-deranged-analyst-claims-google-now- outranks-twitter-and-youtube/
  • 11. www.mediamatters-pr.co.uk #MMBootcamp Google Authorship
  • 12. www.mediamatters-pr.co.uk #MMBootcamp Setting it up • Link to your G+ profile from your website (how you do this depends on the format of your blog) • Link to your website from your G+ profile in the links section of your profile • Test it here: http://www.google.com/webmasters/tools/rich snippets
  • 13. www.mediamatters-pr.co.uk #MMBootcamp https://plus.google.com/authorship
  • 14. www.mediamatters-pr.co.uk #MMBootcamp +1
  • 15. www.mediamatters-pr.co.uk #MMBootcamp
  • 16. www.mediamatters-pr.co.uk #MMBootcamp
  • 17. www.mediamatters-pr.co.uk #MMBootcamp Hangouts • Engagement with your audiences • Useful business tool • Easy to use
  • 18. www.mediamatters-pr.co.uk #MMBootcamp
  • 19. www.mediamatters-pr.co.uk #MMBootcamp
  • 20. www.mediamatters-pr.co.uk #MMBootcamp http://www.youtube.com/watch?v=taDLIe_L8xo
  • 21. www.mediamatters-pr.co.uk #MMBootcamp Google+ Local • Replaces Google Places • Very highly optimised • Merge with your G+ Page • Integration with Google Maps
  • 22. www.mediamatters-pr.co.uk #MMBootcamp
  • 23. www.mediamatters-pr.co.uk #MMBootcamp
  • 24. www.mediamatters-pr.co.uk #MMBootcamp
  • 25. www.mediamatters-pr.co.uk #MMBootcamp Google+ Insights • http://www.google.com/+/business/get- insights.html
  • 26. www.mediamatters-pr.co.uk #MMBootcamp Facebook insights
  • 27. www.mediamatters-pr.co.uk #MMBootcamp Improvements • More data • Understand what engages your audience • See which parts of your Page are working • Times of day • Reach
  • 28. www.mediamatters-pr.co.uk #MMBootcamp More data • No need to export everything • Overview tab gives you at a glance:
  • 29. www.mediamatters-pr.co.uk #MMBootcamp
  • 30. www.mediamatters-pr.co.uk #MMBootcamp Which posts work?
  • 31. www.mediamatters-pr.co.uk #MMBootcamp What time is best?
  • 32. www.mediamatters-pr.co.uk #MMBootcamp Reach
  • 33. www.mediamatters-pr.co.uk #MMBootcamp Content
  • 34. www.mediamatters-pr.co.uk #MMBootcamp Today • Google and your visitors • SEO • Content marketing
  • 35. www.mediamatters-pr.co.uk #MMBootcamp What’s content?
  • 36. www.mediamatters-pr.co.uk #MMBootcamp
  • 37. www.mediamatters-pr.co.uk #MMBootcamp Why is it so important?
  • 38. www.mediamatters-pr.co.uk #MMBootcamp
  • 39. www.mediamatters-pr.co.uk #MMBootcamp
  • 40. www.mediamatters-pr.co.uk #MMBootcamp Content marketing • Website content • Content for social media • SEO
  • 41. www.mediamatters-pr.co.uk #MMBootcamp
  • 42. www.mediamatters-pr.co.uk #MMBootcamp
  • 43. www.mediamatters-pr.co.uk #MMBootcamp
  • 44. www.mediamatters-pr.co.uk #MMBootcamp Creating good content • Copywriting, blogging • PR – news, surveys, research • How to guides (written or video) • Forums • Case studies • Infographics
  • 45. www.mediamatters-pr.co.uk #MMBootcamp Bad content • High profile black listing – Interflora • February 2013 • Paid for advertorial placement with online newspapers • Paid links from bloggers
  • 46. www.mediamatters-pr.co.uk #MMBootcamp
  • 47. www.mediamatters-pr.co.uk #MMBootcamp
  • 48. www.mediamatters-pr.co.uk #MMBootcamp Content marketing • Have a plan • Regularly update and change • Not about selling • Demonstrate your expertise
  • 49. www.mediamatters-pr.co.uk #MMBootcamp Does it work? • Traffic to your website • SEO results, links • Followers, subscribers • Newsletter email lists • Email open and click-through rates • Views
  • 50. www.mediamatters-pr.co.uk #MMBootcamp Creating good content • Copywriting, blogging • PR – news, surveys, research • How to guides (written or video) • Forums • Case studies • Infographics
  • 51. www.mediamatters-pr.co.uk #MMBootcamp News update
  • 52. www.mediamatters-pr.co.uk #MMBootcamp https://support.google.com/webmasters/answer/66356?hl=en Links with optimized anchor text in articles or press releases distributed on other sites. For example: The e are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
  • 53. www.mediamatters-pr.co.uk #MMBootcamp
  • 54. www.mediamatters-pr.co.uk #MMBootcamp
  • 55. www.mediamatters-pr.co.uk #MMBootcamp Old New
  • 56. www.mediamatters-pr.co.uk #MMBootcamp Source: www.techcrunch.com
  • 57. www.mediamatters-pr.co.uk #MMBootcamp
  • 58. www.mediamatters-pr.co.uk #MMBootcamp Online Marketing Bootcamp 19th September 2013
  • 59. www.mediamatters-pr.co.uk #MMBootcamp • Car park exit code: 4242