Media Matters - Online Marketing Seminar Sept 2012
Upcoming SlideShare
Loading in...5
×
 

Media Matters - Online Marketing Seminar Sept 2012

on

  • 374 views

 

Statistics

Views

Total Views
374
Views on SlideShare
374
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Questions: How many of you have a LinkedIn profile? Do you use it to its full potential or is it just a list of business names? Feel should be using it more? Are you getting benefit out of it? Today’s LinkedIn update is going to look at what’s new which will inevitably get you thinking about using it again. Some of these might help! We’re also going to start running some Lunch ‘n’ Learn sessions if
  • Go to Google and search somebody’s name.If you meet somebody in business, chances are they do this… LinkedIn provides you with an optimised profile that can be found by anyone searching on Google.
  • From here I’m going to assume you all know that LinkedIn is a very popular business to business social network. Any questions before we continue?
  • “Trending in your network” which shows posts popular with those in your network.
  • Recent research shows us that marketers value email marketing for ROI.
  • so the reader knows what the email contains and why it is of interest to them.
  • Why has Google done this? To provide a better search experience, get away from spam links (link-building)

Media Matters - Online Marketing Seminar Sept 2012 Media Matters - Online Marketing Seminar Sept 2012 Presentation Transcript

  • Online Marketing Seminar 27th September 2012www.mediamatters-pr.co.uk
  • Today • LinkedIn‟s latest changes • Is your email marketing working? • Content marketing for SEOwww.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • 2012 changes • Targeted updates • Follower statistics • Commenting and liking • Twitter link • Profile pages • Company page changeswww.mediamatters-pr.co.uk
  • LONDON — September 17, 2012 — LinkedIn, the world’s largest professional network with over 175 million members worldwide, has today surpassed its 10 millionth member in the UK – this means four out of five British professionals are now part of the business network. LinkedIn Press Centrewww.mediamatters-pr.co.uk
  • So what?www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • Targeted updates • Company pages can now target updates • Helps to reduce the number of irrelevant posts followers receive and make updates they do see more valuablewww.mediamatters-pr.co.uk
  • “Philips is claiming a 106% increase in follower engagement from using Targeted Status Updates.” Source: Web Pro News June 2012www.mediamatters-pr.co.uk
  • Targeted updates • All status updates are visible to everyone on the company page, no matter who they were targeted at.www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • Follower statistics • Provides insights about: – follower demographics – engagement levels – update impressions – total following – recent followers and the number of new followers from month-to-month.www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • Commenting and liking • Comment and like updates made by individuals and companies. • Increased level of interaction and engagement • This information combines with the „trending in your network‟ featurewww.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • News/LinkedIn Today/Trending in your networkwww.mediamatters-pr.co.uk
  • Twitter integration change • Tweets posted on twitter can no longer be automatically posted on LinkedIn. • You can still post updates you make on LinkedIn to Twitter.www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • Profile changes • Image • Summary • Previous job titles • Contact infowww.mediamatters-pr.co.uk
  • Before Nowwww.mediamatters-pr.co.uk
  • Is your email marketing working?www.mediamatters-pr.co.uk
  • Email marketing researchwww.mediamatters-pr.co.uk
  • Source: Exact Target Survey of 405 respondents 2012www.mediamatters-pr.co.uk
  • Source: Exact Target Survey of 405 respondents 2012www.mediamatters-pr.co.uk
  • Source: Exact Target - survey of 405 respondents 2012www.mediamatters-pr.co.uk
  • Email marketing trends • More mobile users than ever scan emails on phone first • Email marketing is still a popular marketing tool which gets resultswww.mediamatters-pr.co.uk
  • 80% EMAIL OPENS ON SMARTPHONES AND TABLETS HAVE INCREASED 80% OVER THE LAST SIX MONTHS. Litmus.com - LITMUS http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012www.mediamatters-pr.co.uk
  • Source: EConsultancy Email Marketing Census 2012www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • Email marketing tips 2012 • Subject lines • From • Calls to action • Signing up • Segment • Testwww.mediamatters-pr.co.uk
  • Subject lines • Should be „actionable‟ • Less than 50 characters long (or 20 if you are optimising for mobile). • Test 2 different subject lines on a sample of your database before sending the main email.www.mediamatters-pr.co.uk
  • “From” • Sending an email that comes from an individual, company, or combination can have an impact on open rates. • Test to see which is best for your target audience.www.mediamatters-pr.co.uk
  • Calls to action • There should be more than one link to the main call to action in each email. • Use a combination of hyper-linked to text and visual ones – recipients who do not read the text will gravitate towards buttonswww.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • Sign up pages • Restate the benefits of the receiving email communications on the signup page • Include an example of typical email sent by your organisation on the signup page.www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • Segment • For best results • Possible ways to segment your database: – Current customers/potential customers – Different business sectors – Services that are usedwww.mediamatters-pr.co.uk
  • Test • Subject lines • Landing pages • Times of day/days of week • “From” • A/B Split testing • Offerswww.mediamatters-pr.co.uk
  • Subject line testing August 2012Test 1Real Time Information deadline: what you need to knowTest 2Legislation you need to know aboutThe open rate for Test 1 was 35.4% compared to 50.0%for Test 2.www.mediamatters-pr.co.uk
  • Source: Econsultancy Email Marketing Census 2012www.mediamatters-pr.co.uk
  • Content marketing for SEOwww.mediamatters-pr.co.uk
  • Penguin and Panda • Recent updates have changed search results • Good content generates good links • Social and search are integrating • Content marketing is critical for SEO todaywww.mediamatters-pr.co.uk
  • Meaning… • Value added content on your website • Creating content for other websites • Make content more social friendly too • http://www.brafton.com/infographics/wh y-content-for-seowww.mediamatters-pr.co.uk
  • How • Make content great not keyword heavy • Attractive to social media • Create resources, blogs, tips, e-books, news, online PR • Engage in forums and online communitieswww.mediamatters-pr.co.uk
  • http://news.payplan.com/why -iphone-5-users-may-be- more-prone-to-debt- infographic/www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • And finallywww.mediamatters-pr.co.uk
  • News roundupwww.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • www.mediamatters-pr.co.uk
  • Online Marketing Seminar 27th September 2012www.mediamatters-pr.co.uk