Your Ad Here Approach (1)


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Your Ad Here Approach (1)

  2. 2. + We use broadcast TV, cable, mobile, digital, print, out of home, social media and radio to get the your message in front of the right audience at the right time. MISSION
  3. 3. + MEDIA MARKET EXPERIENCE Albany-Schenectady-Troy New York City St. Louis WashingtonD.C Baltimore Syracuse Utica Watertown Burlington Richmond Roanoke-Lynchburg Greenville SC Charleston SC
  4. 4. + The first step in our process is to determine the goals for the media campaign. Second, we determine the target audiences based on both age demographics and life style. Third, we perform primary and secondary research including but not limited to: • Size and share of voice of the competition in the market. • Competition’s estimated media spend. • Current general awareness in the proposed markets. • Reasons that prospective users did not choose product or service • Preliminary media costs and recommended budget allocations. Once the data is compiled, we draft a media plan that follows your time line. MEDIA PLANNING + BUYING SERVICES
  5. 5. + Value added opportunities are unique items that can be negotiated at no charge to enhance and extend the life of the paid placement. Examples of value added opportunities might include sponsorships, free media weight, press interviews, unique events, promotions, grass roots and surveys. DELIVERING ADDITIONAL OPPORTUNITIES
  6. 6. + We know that many clients may not have a distinct brand image, creative materials or design. As part of our approach, we partner with copy writers, producers, web developers and designers to insure that your image and messaging is on target. COLLABORATION
  7. 7. + Sunmark Federal Credit Union Kinney Drugs Supercuts Countybank Conley Associates Mid Atlantic Federal Credit Union State Farm Insurance SAMPLE CLIENT PORTFOLIO
  8. 8. + “Michael is a true creative-thinker! I had the pleasure of working with his agency on interactive, emerging media opportunities...when others (agencies) were still learning about the product(s). I have the highest regard for Michael's approach to marketing/advertising. I hope to work with the him again in the future.” Sarah Thomas, Account Executive, Time Warner Cable Media Sales “If you want to comfortably hand off your media buys to someone who knows the market and can get you maximum placement for your budget, call the Media Man. Michael Massey doesn't just buy you ad space. He applies tactical strategies that will get your marketing efforts results. I recommend him highly David Weinstein, Director Of Marketing, Sunmark Federal Credit Union   TESTIMONIALS
  9. 9. + “Michael is one of those rare thinkers who is not constrained by what is, but can look down the road to imagine what is coming. In the marketing business, this is a distinct advantage. His firm has delivered very good value to my former company over the course of our five year relationship, and I would not hesitate to use him at my new company should the opportunity arise.” Bill Jenkins, Director of Marketing, Countybank, Greenville South Carolina “When you absolutely, positively have to be able to count on someone, count on Chrissie. If you are looking for someone that simply gets it done, look no further. An immense depth of real-world business experience combined with a can-do attitude creates for a great synergy.” Samuel Goldstein , Owner , Samuel M. Goldstein Productions, Inc
  10. 10. + Our portfolio of clients has included a Fortune 500 insurance company, a commercial real estate firm, a Southeast based wealth management bank and several community based credit unions in the Northeast and Mid-Atlantic. He has consulted with several small to medium size businesses on developing advertising and media campaigns including a retail drugstore chain, a men’s grooming franchise, a commercial builder and artistic professionals in illustration, film and music. Michael has lectured at Siena College and is the chief scribe for and co-author of Your Ad Here De- mystifying the Business of Media and Advertising. He currently co- hosts two internet radio shows including Your Ad Here and TV Talk with Media Man that can be heard regularly on BIO
  11. 11. + Chrissie ventured off the farm after high school and graduated from the New York State University at Albany with a B.A. in Political Science. Chrissie is a published writer who has written a regular column in a local newspaper and is a member of the International Women's Writing Guild. Her media area of expertise is outdoor advertising and local radio. She always strives to make it a win-win situation for our clients by getting the most exposure possible with customized value added opportunities. She currently co-hosts the Your Ad Here radio show with Michael which airs twice monthly on blogtalkradio and is the co-author of Your Ad Here De Mystifying the Business of Media and Advertising. BIO