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eNewsletters & Social Media Marketing for     NonProfit   Organizations       Presented by Marilyn Jones   mediamag.ca | m...
Sponsored and hosted    by the ECVOEdmonton Chamber of Voluntary Organizations             www.ecvo.ca              July 1...
IT’S ABOUT THE READERS   mediamag.ca | mediainalberta.ca
IT’S ABOUT THE CONTENT• Content Strategies• Content Ideas• Content Tactics• Content Management   mediamag.ca | mediainalbe...
4 CONTENT STRATEGIESyou don’t have to create the content             yourself
1. CREATE CONTENTpublishing original content helps your  readers value your organization
2. CURATE CONTENTfind, analyze and highlight valuable      content created by others
3. CREATE CONVERSATIONS ask questions, provide answers and initiate               conversations
4. CURATE CONVERSATIONS share other people’s conversations and       add a different perspective
21 CONTENT IDEASthat are tried and true and will keep your             readers engaged
1. STANDING Columns    Standing COLUMNS   aka Regular Features
2. “HOW TO” ARTICLES    Standing Columns and links to “how to” articles
3. ADVICE COLUMNS    Standing Columnsaka “Dear Abby”, or “Ask the Expert” columns in         newspapers and magazines
4. FAQS    Standing Columnsand ask your readers for more…
5. PERSONAL ANECDOTES    Standing Columns aka “In My Own Words” or “What I Learned                About…”
6. DEFINITIONS    Standing Columns especially important for health, education, social services & community organizations
7. TRENDS    Standing          ColumnsGoogle alerts, Facebook & Twitter make this    information quick and easy to find
8. NEWS COMPILATIONS    Standing Columnsset up a Diigo account and curate content       your readers will appreciate
9. REVIEWS / RECOMMENDS    Standing Columns Social media tools and technologies        make it easy to share
10. SUCCESS Columns    Standing STORIES  Inspirational stories are powerful,       positive and memorable
11. PERSONAL PROFILES    Standing Columns aka “Unsung Heroes” or “Volunteer of the      Year” or “Making a Difference”
12. POPULAR FACTS & FIGURES     Standing Columnsaka “By the Numbers” or “Just the Facts”
13. LISTS / CHECKLISTS    Standing Columnsaka “Top Ten Things to Know About…”
14. WHERE TO FIND    Standing Columnshelp your readers save time and money
15. LEGISLATIVE     Standing ColumnsUPDATES aka Report from our MLA or City Councillor”
16. WISH LISTS     Standing Columns  ask and you just might receive
17. QUOTES / INTERVIEWS     Standing Columns ask your readers for their favourite quotes
18. PARTNERSHIPS / ALLIANCES      Standing Columns Describe how the partnership will impact the         reader and their a...
19. ORGANIZATIONAL UPDATES     Standing Columns Describe only the organizational updates that          directly impact the...
21. FACT vs FICTION     Standing Columnsdispell common myths about your cause
20. SURVEY RESULTS     Standing ColumnsA good way to get to know your readers and the        content that appeals to them
21. OTHER IDEAS?     Standing Columns     post to Facebook page
CONTENT Columns         Standing TACTICSKey take away from this workshop:     Using newsletters &                         ...
CONTENT MANAGEMENT  Standing Columns how do you manage the content?
EDITORIAL CALENDAR  Standing ColumnsSee Wikipedia article for more ideas
That’s It!mediamag.ca/media-training
UPCOMING WORKSHOPS for nonprofit organizations
Engage Reporters with Social MediaFull day:Star of the North Retreat CentreSt. Albert, September 26 Learn to connect and b...
Optimizing News Releases for the Media,    Social Media & Search EnginesFull day:Star of the North Retreat CentreSt. Alber...
Pitch Your Story to the MediaFull day:Star of the North Retreat CentreSt. Albert, November 28     Learn to develop and pit...
Master Media Interviews                          Full day:                          Star of the North Retreat Centre      ...
Social Media SeminarsFacebook for NonProfits    LinkedIn for NonProfits   YouTube for NonProfitsSeptember 12 – St Albert  ...
Please complete the evaluationPresentationmaterials                              and additional                           ...
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eMail + Social Media Marketing for NonProfit Organizations

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Presentation slides for a workshop on “eMail + Social Media Marketing for NonProfit Organizations” on July 19, 2012, hosted by the Edmonton Chamber of Voluntary Organizations and presented by Marilyn Jones of www.mediamag.ca

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Transcript of "eMail + Social Media Marketing for NonProfit Organizations"

  1. 1. eNewsletters & Social Media Marketing for NonProfit Organizations Presented by Marilyn Jones mediamag.ca | mediamag blog | mediamag ezine | mediainalberta.ca
  2. 2. Sponsored and hosted by the ECVOEdmonton Chamber of Voluntary Organizations www.ecvo.ca July 19, 2012
  3. 3. IT’S ABOUT THE READERS mediamag.ca | mediainalberta.ca
  4. 4. IT’S ABOUT THE CONTENT• Content Strategies• Content Ideas• Content Tactics• Content Management mediamag.ca | mediainalberta.ca
  5. 5. 4 CONTENT STRATEGIESyou don’t have to create the content yourself
  6. 6. 1. CREATE CONTENTpublishing original content helps your readers value your organization
  7. 7. 2. CURATE CONTENTfind, analyze and highlight valuable content created by others
  8. 8. 3. CREATE CONVERSATIONS ask questions, provide answers and initiate conversations
  9. 9. 4. CURATE CONVERSATIONS share other people’s conversations and add a different perspective
  10. 10. 21 CONTENT IDEASthat are tried and true and will keep your readers engaged
  11. 11. 1. STANDING Columns Standing COLUMNS aka Regular Features
  12. 12. 2. “HOW TO” ARTICLES Standing Columns and links to “how to” articles
  13. 13. 3. ADVICE COLUMNS Standing Columnsaka “Dear Abby”, or “Ask the Expert” columns in newspapers and magazines
  14. 14. 4. FAQS Standing Columnsand ask your readers for more…
  15. 15. 5. PERSONAL ANECDOTES Standing Columns aka “In My Own Words” or “What I Learned About…”
  16. 16. 6. DEFINITIONS Standing Columns especially important for health, education, social services & community organizations
  17. 17. 7. TRENDS Standing ColumnsGoogle alerts, Facebook & Twitter make this information quick and easy to find
  18. 18. 8. NEWS COMPILATIONS Standing Columnsset up a Diigo account and curate content your readers will appreciate
  19. 19. 9. REVIEWS / RECOMMENDS Standing Columns Social media tools and technologies make it easy to share
  20. 20. 10. SUCCESS Columns Standing STORIES Inspirational stories are powerful, positive and memorable
  21. 21. 11. PERSONAL PROFILES Standing Columns aka “Unsung Heroes” or “Volunteer of the Year” or “Making a Difference”
  22. 22. 12. POPULAR FACTS & FIGURES Standing Columnsaka “By the Numbers” or “Just the Facts”
  23. 23. 13. LISTS / CHECKLISTS Standing Columnsaka “Top Ten Things to Know About…”
  24. 24. 14. WHERE TO FIND Standing Columnshelp your readers save time and money
  25. 25. 15. LEGISLATIVE Standing ColumnsUPDATES aka Report from our MLA or City Councillor”
  26. 26. 16. WISH LISTS Standing Columns ask and you just might receive
  27. 27. 17. QUOTES / INTERVIEWS Standing Columns ask your readers for their favourite quotes
  28. 28. 18. PARTNERSHIPS / ALLIANCES Standing Columns Describe how the partnership will impact the reader and their aspirations
  29. 29. 19. ORGANIZATIONAL UPDATES Standing Columns Describe only the organizational updates that directly impact the reader
  30. 30. 21. FACT vs FICTION Standing Columnsdispell common myths about your cause
  31. 31. 20. SURVEY RESULTS Standing ColumnsA good way to get to know your readers and the content that appeals to them
  32. 32. 21. OTHER IDEAS? Standing Columns post to Facebook page
  33. 33. CONTENT Columns Standing TACTICSKey take away from this workshop: Using newsletters & social media tools Newsletters and without first developing a strategic plan is like social media are playing football when tactics… you don’t know who you’re playing and it they are NOT doesn’t matter because strategies!!! no one can keep score-- you don’t have a game plan or goal posts A strategic plan ensures you use the right content for the right audience(s) using the right tool(s) for the right reasons
  34. 34. CONTENT MANAGEMENT Standing Columns how do you manage the content?
  35. 35. EDITORIAL CALENDAR Standing ColumnsSee Wikipedia article for more ideas
  36. 36. That’s It!mediamag.ca/media-training
  37. 37. UPCOMING WORKSHOPS for nonprofit organizations
  38. 38. Engage Reporters with Social MediaFull day:Star of the North Retreat CentreSt. Albert, September 26 Learn to connect and build relationships with journalists using social media
  39. 39. Optimizing News Releases for the Media, Social Media & Search EnginesFull day:Star of the North Retreat CentreSt. Albert, October 17 Learn to write, distribute and optimize mediareleases for journalists, browsers and bloggers
  40. 40. Pitch Your Story to the MediaFull day:Star of the North Retreat CentreSt. Albert, November 28 Learn to develop and pitch story ideas to reporters and social media networks
  41. 41. Master Media Interviews Full day: Star of the North Retreat Centre St. Albert, December 12Learn to create and deliver your key messages to the media under any circumstances
  42. 42. Social Media SeminarsFacebook for NonProfits LinkedIn for NonProfits YouTube for NonProfitsSeptember 12 – St Albert November 14 – St Albert January 16 – St AlbertSeptember 14 - Calgary November 16 – Calgary January 18 – CalgaryTwitter for NonProfits Google + for NonProfits Pinterest for NonProfitsOctober 17 – St Albert December 5 – St Albert February 13 – St AlbertOctober 19 – Calgary December 7 – Calgary February 15 – CalgaryBlogging with Wordpress for NonProfitsMarch 13 – St AlbertMarch 15 – Calgary Half day seminars in Edmonton and Calgary $175 each | 3 for $450 | 4 for $525
  43. 43. Please complete the evaluationPresentationmaterials and additional resources to follow nextMarilyn Jones week780-695-5675 mediamag.ca/media-training

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