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eMail + Social Media Marketing for NonProfit Organizations

eMail + Social Media Marketing for NonProfit Organizations



Presentation slides for a workshop on “eMail + Social Media Marketing for NonProfit Organizations” on July 19, 2012, hosted by the Edmonton Chamber of Voluntary Organizations and presented by ...

Presentation slides for a workshop on “eMail + Social Media Marketing for NonProfit Organizations” on July 19, 2012, hosted by the Edmonton Chamber of Voluntary Organizations and presented by Marilyn Jones of www.mediamag.ca



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    eMail + Social Media Marketing for NonProfit Organizations eMail + Social Media Marketing for NonProfit Organizations Presentation Transcript

    • eNewsletters & Social Media Marketing for NonProfit Organizations Presented by Marilyn Jones mediamag.ca | mediamag blog | mediamag ezine | mediainalberta.ca
    • Sponsored and hosted by the ECVOEdmonton Chamber of Voluntary Organizations www.ecvo.ca July 19, 2012
    • IT’S ABOUT THE READERS mediamag.ca | mediainalberta.ca
    • IT’S ABOUT THE CONTENT• Content Strategies• Content Ideas• Content Tactics• Content Management mediamag.ca | mediainalberta.ca
    • 4 CONTENT STRATEGIESyou don’t have to create the content yourself
    • 1. CREATE CONTENTpublishing original content helps your readers value your organization
    • 2. CURATE CONTENTfind, analyze and highlight valuable content created by others
    • 3. CREATE CONVERSATIONS ask questions, provide answers and initiate conversations
    • 4. CURATE CONVERSATIONS share other people’s conversations and add a different perspective
    • 21 CONTENT IDEASthat are tried and true and will keep your readers engaged
    • 1. STANDING Columns Standing COLUMNS aka Regular Features
    • 2. “HOW TO” ARTICLES Standing Columns and links to “how to” articles
    • 3. ADVICE COLUMNS Standing Columnsaka “Dear Abby”, or “Ask the Expert” columns in newspapers and magazines
    • 4. FAQS Standing Columnsand ask your readers for more…
    • 5. PERSONAL ANECDOTES Standing Columns aka “In My Own Words” or “What I Learned About…”
    • 6. DEFINITIONS Standing Columns especially important for health, education, social services & community organizations
    • 7. TRENDS Standing ColumnsGoogle alerts, Facebook & Twitter make this information quick and easy to find
    • 8. NEWS COMPILATIONS Standing Columnsset up a Diigo account and curate content your readers will appreciate
    • 9. REVIEWS / RECOMMENDS Standing Columns Social media tools and technologies make it easy to share
    • 10. SUCCESS Columns Standing STORIES Inspirational stories are powerful, positive and memorable
    • 11. PERSONAL PROFILES Standing Columns aka “Unsung Heroes” or “Volunteer of the Year” or “Making a Difference”
    • 12. POPULAR FACTS & FIGURES Standing Columnsaka “By the Numbers” or “Just the Facts”
    • 13. LISTS / CHECKLISTS Standing Columnsaka “Top Ten Things to Know About…”
    • 14. WHERE TO FIND Standing Columnshelp your readers save time and money
    • 15. LEGISLATIVE Standing ColumnsUPDATES aka Report from our MLA or City Councillor”
    • 16. WISH LISTS Standing Columns ask and you just might receive
    • 17. QUOTES / INTERVIEWS Standing Columns ask your readers for their favourite quotes
    • 18. PARTNERSHIPS / ALLIANCES Standing Columns Describe how the partnership will impact the reader and their aspirations
    • 19. ORGANIZATIONAL UPDATES Standing Columns Describe only the organizational updates that directly impact the reader
    • 21. FACT vs FICTION Standing Columnsdispell common myths about your cause
    • 20. SURVEY RESULTS Standing ColumnsA good way to get to know your readers and the content that appeals to them
    • 21. OTHER IDEAS? Standing Columns post to Facebook page
    • CONTENT Columns Standing TACTICSKey take away from this workshop: Using newsletters & social media tools Newsletters and without first developing a strategic plan is like social media are playing football when tactics… you don’t know who you’re playing and it they are NOT doesn’t matter because strategies!!! no one can keep score-- you don’t have a game plan or goal posts A strategic plan ensures you use the right content for the right audience(s) using the right tool(s) for the right reasons
    • CONTENT MANAGEMENT Standing Columns how do you manage the content?
    • EDITORIAL CALENDAR Standing ColumnsSee Wikipedia article for more ideas
    • That’s It!mediamag.ca/media-training
    • UPCOMING WORKSHOPS for nonprofit organizations
    • Engage Reporters with Social MediaFull day:Star of the North Retreat CentreSt. Albert, September 26 Learn to connect and build relationships with journalists using social media
    • Optimizing News Releases for the Media, Social Media & Search EnginesFull day:Star of the North Retreat CentreSt. Albert, October 17 Learn to write, distribute and optimize mediareleases for journalists, browsers and bloggers
    • Pitch Your Story to the MediaFull day:Star of the North Retreat CentreSt. Albert, November 28 Learn to develop and pitch story ideas to reporters and social media networks
    • Master Media Interviews Full day: Star of the North Retreat Centre St. Albert, December 12Learn to create and deliver your key messages to the media under any circumstances
    • Social Media SeminarsFacebook for NonProfits LinkedIn for NonProfits YouTube for NonProfitsSeptember 12 – St Albert November 14 – St Albert January 16 – St AlbertSeptember 14 - Calgary November 16 – Calgary January 18 – CalgaryTwitter for NonProfits Google + for NonProfits Pinterest for NonProfitsOctober 17 – St Albert December 5 – St Albert February 13 – St AlbertOctober 19 – Calgary December 7 – Calgary February 15 – CalgaryBlogging with Wordpress for NonProfitsMarch 13 – St AlbertMarch 15 – Calgary Half day seminars in Edmonton and Calgary $175 each | 3 for $450 | 4 for $525
    • Please complete the evaluationPresentationmaterials and additional resources to follow nextMarilyn Jones week780-695-5675 mediamag.ca/media-training