Create a vision! ON THE COVER QUOTES R TO IN S M ER S A COV BR IMAGES BIG S HEADLINE SIDEBARS
Inventorising ideas (15 minutes) • PMI (from Edward de Bono) – Plus – what are the plus points of each idea/ cluster? – Minus – what aspects of each idea/cluster might need to be improved – Interes3ng – what is interes3ng about each idea/ cluster • Do the whole PMI idea/cluster and then move on to the next – Write them on a new Post-‐it
Elabora3ng ideas (15 minutes) Make your ideas more explicit • Make a storyboard of how the idea would be used by your target group – Alterna3vely do a role play the idea where one or more of you is the user and one of you is the product (BTW I would then draw it or storyboard it) (These techniques are a form of prototyping)
Developing criteria (15 minutes) • Work as a team to develop explicit (not intui3ve) criteria to evaluate your ideas – Speciﬁca3ons • What criteria does the brieﬁng give you (3me, cost, technology, brand values, etc., etc.) that could allow you to evaluate your ideas? – Requirements • What requirements other than those in the brieﬁng would lead you to a yes/no decision about an idea (innova3on, cultural ﬁt, feasibility) – Wishes • What do you as a team want to achieve (innova3on, learning, experience, gradua3on project)? • Write these down to make them your “selec3on criteria list”
Selec3on based on explicit criteria • Alterna3ve 1: Use your “selec3on criteria list” to evaluate each idea – If it fails but your gut ins3nct says this is wrong, try to elaborate the idea further (draw-‐it, role-‐play it, storyboard it) • Alterna3ve 2: C-‐Box – Try the C-‐Box and then do alterna3ve 1
C-‐Box Not very Easy Feasibility DifficultInnovation Very
Outro: 3ps for going further • Spend more time than we have had today on evaluation & selection!• Identify the stakeholders and decide what is needed to make your idea acceptable!• Elaborate further! – More detailed sketches (analogue then digital)! – Paper prototypes!• Keep the user at the centre of the process! – Personas! – Role play & scenarios! – IDEO method cards!• Attention to detail!!• Enjoy the process even when it is hard!