On October 23rd, 2014, we updated our
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Before I even began my research, I set up a
blog on Tumblr where I would post my
coursework to. It is a great and helpful site to
use for media coursework as it allows you to
post videos, pictures, links to websites and
embedded content. My research began on
doing a case study on a film that would be the
same genre as my finished product. I picked
'The Cabin in the Woods' and used Microsoft
PowerPoint on the computer to present my
case study with text and pictures. I then saved
each slide as a JPEC image and uploaded it to
my blog. (See pictures below and to the right).
I then used Prezi.com to make a slide for key terms I
will be using in my coursework such as masthead,
voice over, tagline, strap line - and then I put a
definition of each underneath. Presenting it in that
way made it easy when looking back over them.
I then began researching into similar products; so I looked at 3 different horror trailers on YouTube to
analyse. I screen grabbed several moments of the trailers and pasted them onto Mirosoft PowerPoint
where I was able to add annotations to them of my analysis of the scene. I then saved them as a jpec
and put it on my blog. I also looked at 3 magazine front covers and 3 film posters of my genre. To
analyse them though I set up a spider diagram for each one, with the picture in the middle and gave
annotations round it. It was easy to do this as I set up an account on spiderscribe.com where you can
do this on the computer. I then put links them on my blog. Below is an example for ‘The Woman in
Black’ poster I analysed.
I researched into my target
audience by looking at the UK
Film council's demographics for
horror films. I edited the
picture using 'Paint' circling
and pointing arrows and the
demographics I was aiming for
(age, gender, working class).
This was effective looking back
at the post and I was able to
identify the audience I was
aiming at straight away.
My planning began with a Wordle I made on the
internet and a Spider diagram on spider scribe of
After I had uploaded these to
my blog I began drawing a hand
sketched draft of my
storyboard, magazine front
cover and film poster. I took a
photo of them using my camera
on my phone and uploaded
them via my phone on my
Tumblr app (as the picture to
the right shows).
I then made a risk
planning and costumes
post using the blog post
on Tumblr. Later I then
added pictures I had
taken behind the scenes
of the location,
etc to add to the posts.
(An example of the
props of costumes post
is on the right).
For my teaser trailer I used a variety of technology such as
video camera with a tripod (as seen in the picture on the
left below), a Mac with the editing software iMovie and
Google for finding copyright free music/fonts.(as seen on
the picture on the right below).
I used an app called ‘GhostCam’ on my tablet and I
used an old photo from about a 100 years ago and
edited a ‘ghost face’ in front of it. Below shows how I
This is how it looked in the trailer:
I took the photo using a
DSLR camera with a
dark lighting setting.
Then I added text
and fonts round
the image using
Here is how the
when I viewed it
on the computer.
Magazine Front Cover
I then used the
‘Gimp’ to cut
around the photo.
I pasted it onto a
I took the photo with
the same DSLR
camera in pitch black
with a flash on to get
that glowing effect
with the laptop in his
I then edited the
software on ‘Gimp’
to a dark level.
I then added fonts to
it using text boxes.
my audience feedback. I
did one survey for the
teaser trailer and the
other for the film
are clearer on my blog
For question 1 of the evaluation I used Windows
Movie maker as it was a good way of getting my
point across with use of pictures/videos/text. I also
did a spider scribe for the poster and another for
the magazine to answer the question relating to
For Evaluation Question 2 I used
SpiderScribe.com on the computer as it was a
good way to compare my magazine front cover,
film poster and teaser trailer.
I found answering evaluation question 3 on a video a
good way to approach it. And for evaluation question 4
I obviously did it on Slideshare via PowerPoint as it was
a good way to present it!