YOUR FRIENDS. YOUR MUSIC.

The ‘’gap” in digital music “ The gap” 1. Consumer Want to own their music – unlimited access and use Want to explore music freely Want to easily enjoy and discover new music with friends (Web 2.0 style) 2. Music industry (Big Music) Want to control use and sharing Old business models look more attractive than risky innovation Struggle to meet the consumer need for convenience and social music experiences Illegal peer-to-peer Digital restrictions (DRM) Legal action Apathy

1. Consumer

Want to own their music – unlimited access and use

Want to explore music freely

Want to easily enjoy and discover new music with friends (Web 2.0 style)

2. Music industry (Big Music)

Want to control use and sharing

Old business models look more attractive than risky innovation

Struggle to meet the consumer need for convenience and social music experiences

Convenience is king – digital rights loose if Limewire is simplest and fastest Solution: Grab and hold users’ attention by offering a superior way of experiencing their music (anywhere, with friends, nice design) Integrate music purchase into that experience – seamless, convenient, one-click

Solution:

Grab and hold users’ attention by offering a superior way of experiencing their music (anywhere, with friends, nice design)

Integrate music purchase into that experience – seamless, convenient, one-click

The first online player that lets you and your friends discover and share each other's music, anywhere. Legal & free Streaming technology

The first online player that lets you and your friends

discover and share each other's music, anywhere.

Use any internet connected PC to listen to your music

Use any internet connected PC to listen to your music ...and that of up to 10 friends

Getting started is very easy “ Trial mode” – access inviting friend’s music with one click, no registration Very simple “Ezmo uploader”

“ Trial mode” – access inviting friend’s music with one click, no registration

Very simple “Ezmo uploader”

In the living room At work/school At parties On the move Avoid current hassles charging/synching mp3 player Replacing or reinstalling PC Viruses and broken files from P2P music sharing Discover new music Friends’ and friends-of-friends’ Recommended Browse the community Personalized top charts Easy access to music any time, anywhere 2008-09: Emerging online platforms 2007: PC + Mobile

In the living room

At work/school

At parties

On the move

Avoid current hassles

charging/synching mp3 player

Replacing or reinstalling PC

Viruses and broken files from P2P music sharing

Discover new music

Friends’ and friends-of-friends’

Recommended

Browse the community

Personalized top charts

“ Our challenge [is] … to make music easier to buy online than to steal” John Kennedy, Chairman and CEO, IFPI “ Social networks are fundamentally changing the way we discover, purchase and use music. …[I]t is a new discovery platform and if it isn't integrated with a purchase function, people will go elsewhere, including illegal downloads, to get the music they want.” Russell Hart, CEO, Entertainment Media Research

“ Our challenge [is] … to make music easier to buy

online than to steal”

John Kennedy, Chairman and CEO, IFPI

No shopping cart, just Ezmo Add any music you discover to your player You can play it once to sample Then it ”greys out” until you reactivate with a one click purchase

Add any music you discover to your player

You can play it once to sample

Then it ”greys out” until you reactivate with a one click purchase

Jennie Marie is checking out Espen's Friday Fireworks playlist. Some of the songs can only be played once and she has to make a simple one click purchase to make them available in her own music collection.

Jennie Marie is listening to one of her Depeche Mode albums. Ezmo automatically recommends other Depeche Mode albums and lets her listen to them once before making a simple one click purchase.

Generic Platform Musical neighbors Friend-to-friend playlists Recommended tracks “ Our gang’s charts” Browse collections Celebrity/DJ playlists Complete artist/album Recommend artist Recommended by friends “ Your genre” charts -> Support each individual’s natural way of discovering music -> Capture the sales potential in all natural discovery behavior -> Maximize long term potential by experimentation and learning

Musical neighbors

Friend-to-friend playlists

Recommended tracks

“ Our gang’s charts”

Browse collections

Celebrity/DJ playlists

Complete artist/album

Recommend artist

Recommended by friends

“ Your genre” charts

Convenience is king – digital rights loose if Limewire is simplest and fastest Solution: Grab and hold users’ attention by offering a superior way of experiencing their music (anywhere, with friends, nice design) Integrate music purchase into that experience – seamless, convenient, one-click

Solution:

Grab and hold users’ attention by offering a superior way of experiencing their music (anywhere, with friends, nice design)

Integrate music purchase into that experience – seamless, convenient, one-click

YOUR FRIENDS. YOUR MUSIC.