Joachim Graf - The Future of Content - Media In Transition 2007

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1 comments

+ Mauro Garcia 8 months ago
Congratulattions Graf, I do appreciate a nice job as you inserted here. I full agree with your point of view.
Regards
Mauro Garcia

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Tags the future of content ....? joachim graf
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Tags media in transition

Joachim Graf
- The Future of Content
HighText-Verlag
- Since 1991
- Trendscouting and consulting for strategic decision makers in conversion markets
- iBusiness.de: knowledge data base and data mining tool for the interactive industry
The party is over is over
The party ...
- Modern economy: seperating art from artist
- Internet: separating content from medium
... is over
- Content looses it‘s function as an article of trade
- You have to find other business models
It‘s just economy (1) t  Available pieces of a good average value
Content is not really rare in the web
It‘s just economy (2) t  Simplicity of production average value
There is more&more know-how in your PC
The future of content?
How can the party continue? can
4 future business models 1. Advertising! (content as a vehicle) 2. Be famous! (enough money to pay lawyers) 3. Events! (content as a service) 4. Hardware! (content as a add on)
Joachim Graf
- www.HighText.de