Joachim Graf - The Future of Content - Media In Transition 2007

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  • + maurogarcia Mauro Garcia 8 months ago
    Congratulattions Graf, I do appreciate a nice job as you inserted here. I full agree with your point of view.
    Regards
    Mauro Garcia
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Joachim Graf - The Future of Content - Media In Transition 2007 - Presentation Transcript

  1. Joachim Graf
    • The Future of Content
  2. HighText-Verlag
    • Since 1991
    • Trendscouting and consulting for strategic decision makers in conversion markets
    • iBusiness.de: knowledge data base and data mining tool for the interactive industry
  3. The party is over is over
  4. The party ...
    • Modern economy: seperating art from artist
    • Internet: separating content from medium
  5. ... is over
    • Content looses it‘s function as an article of trade
    • You have to find other business models
  6. It‘s just economy (1) t  Available pieces of a good average value
  7. Content is not really rare in the web
  8. It‘s just economy (2) t  Simplicity of production average value
  9. There is more&more know-how in your PC
  10. The future of content?
  11. How can the party continue? can
  12. 4 future business models 1. Advertising! (content as a vehicle) 2. Be famous! (enough money to pay lawyers) 3. Events! (content as a service) 4. Hardware! (content as a add on)
  13. Joachim Graf
    • www.HighText.de

+ mediaintransitionmediaintransition, 3 years ago

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Joachim Graf, Publisher of Hightext Publishing, spe more

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