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Joachim Graf - The Future of Content - Media In Transition 2007
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Joachim Graf - The Future of Content - Media In Transition 2007

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Joachim Graf, Publisher of Hightext Publishing, speaks about the Future of the Content Business and commercial opportunities.

Joachim Graf, Publisher of Hightext Publishing, speaks about the Future of the Content Business and commercial opportunities.

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Joachim Graf - The Future of Content - Media In Transition 2007 Presentation Transcript

  • 1. Joachim Graf
    • The Future of Content
  • 2. HighText-Verlag
    • Since 1991
    • Trendscouting and consulting for strategic decision makers in conversion markets
    • iBusiness.de: knowledge data base and data mining tool for the interactive industry
  • 3. The party is over is over
  • 4. The party ...
    • Modern economy: seperating art from artist
    • Internet: separating content from medium
  • 5. ... is over
    • Content looses it‘s function as an article of trade
    • You have to find other business models
  • 6. It‘s just economy (1) t  Available pieces of a good average value
  • 7. Content is not really rare in the web
  • 8. It‘s just economy (2) t  Simplicity of production average value
  • 9. There is more&more know-how in your PC
  • 10. The future of content?
  • 11. How can the party continue? can
  • 12. 4 future business models 1. Advertising! (content as a vehicle) 2. Be famous! (enough money to pay lawyers) 3. Events! (content as a service) 4. Hardware! (content as a add on)
  • 13. Joachim Graf
    • www.HighText.de