Bluetooth Mediaserver

ProximityMedia Bluetooth MediaServer

Contents
Introduction to the ProximityMedia Bluetooth MediaServer
Benefits
How It All Works
Examples

Introduction to Bluetooth Proximity Marketing
Advertiser’s content is delivered from Strategically positioned ProximityMedia Bluetooth Mediaserver hardware located at relevant sites
Transfer speeds 30 x faster than mobile network
No need for mobile network
We capture and report full statistics/metrics on each campaign
Time, Date, Location, Open Rates, Success/Fail delivery

Bluetooth MediaServer Benefits
Consumers
Timely, relevant information
Value-added content, fastest delivery
Non-threatening, opt-in communication
Media Owners and Brands
Easy installation, augments existing channels
Allows out-of-home to be direct response
24/7 metrics

Does NOT require access to mobile network
Free delivery of content, no data charges
Does NOT require special software on handsets
Works with any Bluetooth handset
Delivers information quickly
Still image in under 3 seconds
Audio clip in under 10 seconds
Video clip in under 15 seconds
Intelligent tracking via Bluetooth MAC ID means we are able to ‘personalize’ content for users

Create Sticky-ness or Honey-Pot effect I ncrease attractiveness of a location (e.g. Point of sale, booth, street corner) by distribution of free mobile content
Revolutonary advertisement with lasting effects Lasting customer perception up to 98% (unaided recall). Content is also re-accessible anytime since it now resides on the consumers handset.
Viral effects Content is seen by additional persons due to ease of forwarding, emailing and presentation made possible by the mobile handsets. Recipient can pass along content, ad, or coupon to one or more friends instantly
Customer loyality and acquisition By providing mobile content, customers interact in a very intensive and innovative way with the brand
Evaluation of customer behaviour Extensive statistics of relevant media data (Download rates, phone models, user behaviour, tracking, counting...)
Distribution channel for mobile software, video, music, and rich media content Applications like games, product presentations or Movie Trailers can be distributed to the marketplace in a very cost-efficient and effective way

Bluetooth MediaServer: How it Works Bluetooth MediaServer How It All Connects Together Via The Internet

Bluetooth MediaServer Range Bluetooth MediaServer units offer a scanning range up to 360 feet

Bluetooth End-User Experience
Activate Bluetooth on the mobile phone: 70% typically already have their bluetooth activated
2. Accept Bluetooth MediaServer request 3. The content will be transfered after user grants permission 4. The mobile content is either instantly displayed or saved within the inbox and can be used, viewed, played, or shared instantly with friends. Download – The User Experience on BT visibility from Advertiser? receive Yes No file transfer cancel 1 new message Show back

Bluetooth MediaServer Content Options Information & Links Multimedia Content
offline HTML Sites, WAP Links
Calendar entries / Reminder with alarm
Business cards with image
... and many more
Videos & Music – at high quality
Applications & Games
Themes – Nokia mobile becomes Mini Cooper mobile
... and many more
Bookmarks
Screensaver & Wallpaper – also animated

Bluetooth MediaServer -Campaign Distribution Options
Sequence
Distribution sequence of contents can be arbitrarily defined
e.g. : 1. Wallpaper, 2. HTML-Information, 3. MP3 file
Timeframe
Content distribution can be defined by month, day, hour & minute
e.g.: Wallpaper in the morning, HTML-Infomation in the afternoon, MP3 file at the evening
Delay Feature (optional)
Delays between content distribution can be configured by seconds, hours or days
e.g.: Send file in this sequence: 1. Video, 2. HTML-Information, 3. MP3 file after 90 seconds
Proximity Feature (optional)
An individual receiving area can be defined for each content (in a range of X feet )
e.g.: 1. Wallpaper (Xft), 2. HTML-Information (Xft), MP3 file only within X ft around BT-antenna

Bluetooth Proximity Features
Bluetooth MediaServer features propietary proximity features
Bluetooth Mediaserver constantly measures the proximity of each handset
and is adjustable for different content depending on that information
This opens up possibilities for:
load balacing – modify range depending on level of interactivity and size of files being transmitted. Clients have the option of modifying receiving range depending on their needs and the type of devices they are targeting. 10 meter to 110 meters
User registration / permission – through initial acceptance or opting in process, downloads can be received within the entire receiving area
Content retailing – cash payment at the Point-of-Sale; user is then allowed to “give permission“ to the Bluetooth antenna, thus downloading the purchased premium content
All functions can be combined arbitrarily
defined receiving area entire receiving area approx. 360 ft 30ft – 360 ft

ProximityMedia vs. The Rest
ProximityMedia Others
Scan Range 1-360 feet up to 30 feet
Handsets Most Bluetooth 10 to 20
Application None required Must download
Data transfer 21-28 simultaneous 1
Network Real-time Some
Major campaigns Yes Trial only
Wireless Capable Yes No

ProximityMedia vs. The Rest
Instant Win Contests
Instant-win contests features winning chance in % and terminable amount of wins.
Couponing-Feature
fraud-protected coupons through live image stamping“ of contents with unique codes
DRM Support
Forward lock premium contents
Contests & Coupon-ing Campaign consulting, content adaptation and creation is optionally available through ProximityMedia for a Fee

Example : Poster Site In Spain

Press Coverage
ProximityMedia news widely covered in various trade publications including Wireless Week Magazine and numerous technology Blogs
Bluetooth MediaServer is propagated as generic term throughout the internet

Bluetooth On-site Call-to-Action Promo Various Types of Call-to-Action Visuals that can used by advertisers or operators to let consumers know to Turn on their Bluetooth Devices:
Print-Media
BillBoards(static, LED, Digital)
Digital Signage
Posters
Giant-Poster
City Light Poster
Banner
Movie Screen Announcements, Audio Announcements, DJ
Sample Poster Template ProximityMedia can consult clients, offer templates and optionally handle the design of your promotion-tools.

MediaServer Quantitative Media Data #1
Bluetooth penetration in North America: today >52% (technical range); By 2008 ~80%
Age pattern within technical range:
79.61% - 14-29 years
65.35% - 30-45 years
41.62% - 45 years and older
Effective range (actual users who open) depends on promotion, location and target group
usually 15-30% of the technical range
providing ideal conditions and target group up to 90% of total frequency can be reached

MediaServer Quantitative Media Data #2
main target group 16-35 years
ultrahigh aceptance of service
Downloads are proactively requested by users (double / triple opt-in)
Unaided Recall : 98%
extensive viral effects

Bluetooth Quantitative Stats Available
View Real Time individal statistics
Extensive Statistic-Tool
Number of users detected / downloads
ordered by: months / weeks / days / hours /
model of mobile phone
user behaviour
and many more

ProximityMedia Deliver Relevant ads to Relevant People in Relevant Places At Relevant Times Contact ProximityMedia: http://www.proximitymedia.com 561-283-1985 [email_address] [email_address]

Bluetooth Mediaserver

by mediaguy on Feb 20, 2007

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Bluetooth Mediaserver — Presentation Transcript