Bluetooth Mediaserver


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Bluetooth Mediaserver

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  • Supplier of Zero-cost Bluetooth Advertising Device
    Dear Sir/Madam,
    We would like to take this opportunity to introduce our company and products, hope that we may open a business relation ship with you.

    Bluetooth Broadcasting System is a series of new generation media applied high-tech products which are self-developed and promoted by Jinan Tuobu Information Technology Co., Ltd..

    Bluetooth Broadcasting System is a kind of innovative electronic advertising equipment which can automatically send multi-media content to potential customer for free. It sends content to bluetooth-enabled devices such as mobile phones, laptops, PDAs, etc., which are within the distance of 100 meters (i.e. 328 inches). If customers allow receiving the message, any kind of mobile compatible file such as coupons, MP3s, Menus, etc. can be downloaded to their devices.
    Function Brief & Product Features
    • Bluetooth Advertising
    • No radiation on human
    • No cost advertising
    • No on-going expenses
    • Delivery distance: max100m
    • 3.5 inch touch screen
    • Storage space is 2GB
    • Permission based proximity advertising
    • 21 mobile phones enabled at the same time
    • Campaign Manager, Campaign pre-views, Campaign statistics
    • Support media format: JPG, TXT, MP3, MP4, MPEG1, MPEG2, etc.
    • Freely define sending content, sending cycle and specific delivery time
    • Only need power to work around the clock
    • Operating System: Windows 2000/NT/XP/2003
    The Bluetooth Broadcasting System can send a wide variety of advertising information to mobile phones in a huge range of situations.
    Below are some examples of how marketing using Bluetooth wireless technology can be used.
    Business Type Uses

    Advertising Reinforcement Delivering additional Poster/Sign related material, videos, music, ring tones

    Bars, Restaurants, Nightclubs Flyers, Offers, Discounted Entry, Upcoming Events, Menus

    Visitor Attractions, Museums, Galleries Visitor information, Special Events, Educational Videos

    Conferences, Trade Shows, Conventions and Exhibitions Company Brochures, Company Videos, Special Offers, Contact Details

    Schools, Colleges and Universities Class Information, Timetables, Club & Society Information

    Mobile Phone Stores Ring tones, Screensavers, Latest Deals, Events

    Travel Agents Latest Deals, Exchange Rates

    Airports 'Welcome To' announcements

    Estate Agents Property Information, Latest Property Schedules

    Shops, markets Offers, Discount Coupons, Sale Information

    The possibilities for using Bluetooth technology are endless! Most important, it produces no transmission cost and no on-going expense to either you or your target customers.
    Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.

    We look forward to receiving your enquires soon.

    Alice Lee

    Mobile: 8615853198501
    TEL/FAX: 86-531-55555563
    Work QQ: 377138196
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Bluetooth Mediaserver

  1. 1. ProximityMedia Bluetooth MediaServer
  2. 2. Contents <ul><li>Introduction to the ProximityMedia Bluetooth MediaServer </li></ul><ul><li>Benefits </li></ul><ul><li>How It All Works </li></ul><ul><li>Examples </li></ul>
  3. 3. Introduction to Bluetooth Proximity Marketing <ul><li>Advertiser’s content is delivered from Strategically positioned ProximityMedia Bluetooth Mediaserver hardware located at relevant sites </li></ul><ul><ul><li>Transfer speeds 30 x faster than mobile network </li></ul></ul><ul><ul><li>No need for mobile network </li></ul></ul><ul><li>We capture and report full statistics/metrics on each campaign </li></ul><ul><ul><li>Time, Date, Location, Open Rates, Success/Fail delivery </li></ul></ul>
  4. 4. Bluetooth MediaServer Benefits <ul><li>Consumers </li></ul><ul><ul><li>Timely, relevant information </li></ul></ul><ul><ul><li>Value-added content, fastest delivery </li></ul></ul><ul><ul><li>Non-threatening, opt-in communication </li></ul></ul><ul><li>Media Owners and Brands </li></ul><ul><ul><li>Easy installation, augments existing channels </li></ul></ul><ul><ul><li>Allows out-of-home to be direct response </li></ul></ul><ul><ul><li>24/7 metrics </li></ul></ul>
  5. 5. Bluetooth MediaServer Benefits <ul><li>Does NOT require access to mobile network </li></ul><ul><ul><li>Free delivery of content, no data charges </li></ul></ul><ul><li>Does NOT require special software on handsets </li></ul><ul><ul><li>Works with any Bluetooth handset </li></ul></ul><ul><li>Delivers information quickly </li></ul><ul><ul><li>Still image in under 3 seconds </li></ul></ul><ul><ul><li>Audio clip in under 10 seconds </li></ul></ul><ul><ul><li>Video clip in under 15 seconds </li></ul></ul><ul><li>Intelligent tracking via Bluetooth MAC ID means we are able to ‘personalize’ content for users </li></ul>
  6. 6. Bluetooth MediaServer Benefits <ul><li>Create Sticky-ness or Honey-Pot effect I ncrease attractiveness of a location (e.g. Point of sale, booth, street corner) by distribution of free mobile content </li></ul><ul><li>Revolutonary advertisement with lasting effects Lasting customer perception up to 98% (unaided recall). Content is also re-accessible anytime since it now resides on the consumers handset. </li></ul><ul><li>Viral effects Content is seen by additional persons due to ease of forwarding, emailing and presentation made possible by the mobile handsets. Recipient can pass along content, ad, or coupon to one or more friends instantly </li></ul><ul><li>Customer loyality and acquisition By providing mobile content, customers interact in a very intensive and innovative way with the brand </li></ul><ul><li>Evaluation of customer behaviour Extensive statistics of relevant media data (Download rates, phone models, user behaviour, tracking, counting...) </li></ul><ul><li>Distribution channel for mobile software, video, music, and rich media content Applications like games, product presentations or Movie Trailers can be distributed to the marketplace in a very cost-efficient and effective way </li></ul>
  7. 7. Bluetooth MediaServer: How it Works Bluetooth MediaServer How It All Connects Together Via The Internet
  8. 8. Bluetooth MediaServer Range Bluetooth MediaServer units offer a scanning range up to 360 feet
  9. 9. Bluetooth End-User Experience <ul><li>Activate Bluetooth on the mobile phone: 70% typically already have their bluetooth activated </li></ul>2. Accept Bluetooth MediaServer request 3. The content will be transfered after user grants permission 4. The mobile content is either instantly displayed or saved within the inbox and can be used, viewed, played, or shared instantly with friends. Download – The User Experience on BT visibility from Advertiser? receive Yes No file transfer cancel 1 new message Show back
  10. 10. Bluetooth MediaServer Content Options Information & Links Multimedia Content <ul><li>offline HTML Sites, WAP Links </li></ul><ul><li>Calendar entries / Reminder with alarm </li></ul><ul><li>Business cards with image </li></ul><ul><li>... and many more </li></ul><ul><li>Videos & Music – at high quality </li></ul><ul><li>Applications & Games </li></ul><ul><li>Themes – Nokia mobile becomes Mini Cooper mobile </li></ul><ul><li>... and many more </li></ul><ul><li>Bookmarks </li></ul><ul><li>Screensaver & Wallpaper – also animated </li></ul>
  11. 11. Bluetooth MediaServer -Campaign Distribution Options <ul><li>Sequence </li></ul><ul><li>Distribution sequence of contents can be arbitrarily defined </li></ul><ul><li>e.g. : 1. Wallpaper, 2. HTML-Information, 3. MP3 file </li></ul><ul><li>Timeframe </li></ul><ul><li>Content distribution can be defined by month, day, hour & minute </li></ul><ul><li>e.g.: Wallpaper in the morning, HTML-Infomation in the afternoon, MP3 file at the evening </li></ul><ul><li>Delay Feature (optional) </li></ul><ul><li>Delays between content distribution can be configured by seconds, hours or days </li></ul><ul><li>e.g.: Send file in this sequence: 1. Video, 2. HTML-Information, 3. MP3 file after 90 seconds </li></ul><ul><li>Proximity Feature (optional) </li></ul><ul><li>An individual receiving area can be defined for each content (in a range of X feet ) </li></ul><ul><li>e.g.: 1. Wallpaper (Xft), 2. HTML-Information (Xft), MP3 file only within X ft around BT-antenna </li></ul>
  12. 12. Bluetooth Proximity Features <ul><li>Bluetooth MediaServer features propietary proximity features </li></ul><ul><li>Bluetooth Mediaserver constantly measures the proximity of each handset </li></ul><ul><li>and is adjustable for different content depending on that information </li></ul><ul><li>This opens up possibilities for: </li></ul><ul><ul><li>load balacing – modify range depending on level of interactivity and size of files being transmitted. Clients have the option of modifying receiving range depending on their needs and the type of devices they are targeting. 10 meter to 110 meters </li></ul></ul><ul><ul><li>User registration / permission – through initial acceptance or opting in process, downloads can be received within the entire receiving area </li></ul></ul><ul><ul><li>Content retailing – cash payment at the Point-of-Sale; user is then allowed to “give permission“ to the Bluetooth antenna, thus downloading the purchased premium content </li></ul></ul><ul><ul><li>All functions can be combined arbitrarily </li></ul></ul>defined receiving area entire receiving area approx. 360 ft 30ft – 360 ft
  13. 13. ProximityMedia vs. The Rest <ul><ul><ul><li> ProximityMedia Others </li></ul></ul></ul><ul><li>Scan Range 1-360 feet up to 30 feet </li></ul><ul><li>Handsets Most Bluetooth 10 to 20 </li></ul><ul><li>Application None required Must download </li></ul><ul><li>Data transfer 21-28 simultaneous 1 </li></ul><ul><li>Network Real-time Some </li></ul><ul><li>Major campaigns Yes Trial only </li></ul><ul><li>Wireless Capable Yes No </li></ul>
  14. 14. ProximityMedia vs. The Rest <ul><li>Instant Win Contests </li></ul><ul><li>Instant-win contests features winning chance in % and terminable amount of wins. </li></ul><ul><li>Couponing-Feature </li></ul><ul><li>fraud-protected coupons through live image stamping“ of contents with unique codes </li></ul><ul><li>DRM Support </li></ul><ul><li>Forward lock premium contents </li></ul>Contests & Coupon-ing Campaign consulting, content adaptation and creation is optionally available through ProximityMedia for a Fee
  15. 15. Example : Poster Site In Spain
  16. 16. Press Coverage <ul><li>ProximityMedia news widely covered in various trade publications including Wireless Week Magazine and numerous technology Blogs </li></ul><ul><li>Bluetooth MediaServer is propagated as generic term throughout the internet </li></ul>
  17. 17. Bluetooth On-site Call-to-Action Promo Various Types of Call-to-Action Visuals that can used by advertisers or operators to let consumers know to Turn on their Bluetooth Devices: <ul><li>Print-Media </li></ul><ul><li>BillBoards(static, LED, Digital) </li></ul><ul><li>Digital Signage </li></ul><ul><li>Posters </li></ul><ul><li>Giant-Poster </li></ul><ul><li>City Light Poster </li></ul><ul><li>Banner </li></ul><ul><li>Movie Screen Announcements, Audio Announcements, DJ </li></ul>Sample Poster Template ProximityMedia can consult clients, offer templates and optionally handle the design of your promotion-tools.
  18. 18. MediaServer Quantitative Media Data #1 <ul><li>Bluetooth penetration in North America: today >52% (technical range); By 2008 ~80% </li></ul><ul><li>Age pattern within technical range: </li></ul><ul><ul><li>79.61% - 14-29 years </li></ul></ul><ul><ul><li>65.35% - 30-45 years </li></ul></ul><ul><ul><li>41.62% - 45 years and older </li></ul></ul><ul><li>Effective range (actual users who open) depends on promotion, location and target group </li></ul><ul><li>usually 15-30% of the technical range </li></ul><ul><li>providing ideal conditions and target group up to 90% of total frequency can be reached </li></ul>
  19. 19. MediaServer Quantitative Media Data #2 <ul><li>main target group 16-35 years </li></ul><ul><li>ultrahigh aceptance of service </li></ul><ul><li>Downloads are proactively requested by users (double / triple opt-in) </li></ul><ul><li>Unaided Recall : 98% </li></ul><ul><li>extensive viral effects </li></ul>
  20. 20. Bluetooth Quantitative Stats Available <ul><li>View Real Time individal statistics </li></ul><ul><li>Extensive Statistic-Tool </li></ul><ul><li>Number of users detected / downloads </li></ul><ul><li>ordered by: months / weeks / days / hours / </li></ul><ul><li>model of mobile phone </li></ul><ul><li>user behaviour </li></ul><ul><li>and many more </li></ul>
  21. 21. ProximityMedia Deliver Relevant ads to Relevant People in Relevant Places At Relevant Times Contact ProximityMedia: 561-283-1985 [email_address] [email_address]