Ad ipad
Upcoming SlideShare
Loading in...5
×
 

Ad ipad

on

  • 767 views

Доклад Игоря Пискунова, гендиректора агенства Mosaic на семинаре "iPad: новые возможности для СМИ"

Доклад Игоря Пискунова, гендиректора агенства Mosaic на семинаре "iPad: новые возможности для СМИ"

Statistics

Views

Total Views
767
Views on SlideShare
758
Embed Views
9

Actions

Likes
1
Downloads
7
Comments
0

2 Embeds 9

http://www.arpp.ru 8
http://arpp.ru 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Ad ipad Ad ipad Presentation Transcript

  • Рекламные возможностиiPad
    Москва
    2010
  • Web site
  • Журнал
  • iPad
  • WSJ
    1-ймесяц
    $2.4 млн
  • iAds
    • Download an app or buy iTunes content from within your iAd, never leaving the ad or the app
    • Save branded images as wallpaper, backgrounds or to photo albums
    • Save coupons or bar codes for scanning at retail locations
    • Share branded content via email or social networking sites
  • iAds
    Standard targeting options on the iAd Network include
    Demographics
    Application preferences
    Music passions
    Movie genre interests
    Television genre interests
    Location
    Standard metrics include:
    Impressions
    • Clicks (taps) and Click-through rate
    • Visits
    • Page views and pages per visit
    • Interactions (videos viewed, images viewed, etc.)
    • Average time spent per ad
    • Social pass-alongs
    • Conversions and downloads
  • iAds
    CPM $10
    Cost per Click $2USD
    Средняя рекламная кампания $ 1млн
    Выручка Apple от iAds
    2010
    $825 млн
    2011
    1-1,8 млрд
  • Россия
    Опрос TOP 100 рекламодателей
    26%
    рассматривают возможность
    размещения рекламы на iPad
    в 2010-2011
    Источник MOSAIC
  • Реклама на iPadTOP 100 рекламодателей, июнь 2010
    Источник MOSAIC
  • Прогнозируемый бюджет на iPadрекламу, 2010-2011
    Источник MOSAIC
  • igor@mosaicmedia.ru+7 495 7971489Igor Piskunov
    burian@mosaicmedia.ru+7 916 1571019PavelBurian